Senior Manager - Field Marketing

About Copado

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

This position will be an integral part of Copado's global marketing engine, driving the field marketing strategy across the EMEA region. Pipeline generation and acceleration are the primary mandates, while the role also necessitates building strong relationships with regional sales leaders and other key stakeholders.

Why This Role Matters

Copado is in a critical growth phase as we scale and expand the AgentOps category. Demand generation must be intentional, data-driven, and perfectly aligned with Copado’s business objectives & sales goals. Reporting into the Sr, Director, EMEA Marketing this position will plan, shape and build the EMEA field engine that drives pipeline and accelerates revenue growth.

What You'll Do

Key Responsibilities

• Lead the planning of EMEA field marketing activities that align directly to Copado’s business objectives and contribute to an influenced pipeline target.
• Organise & execute all EMEA field marketing activities including regional webinars & events, campaigns and ABM.
• Tight alignment with the Director, Strategic & Global Events who runs and manages key Copado events like Dreamforce and who oversees the global event strategy
• Manage the end-to-end campaign lifecycle including budget, campaign creation, lead upload/routing, and post-activity reporting and handover.
• Collaborate with the global Marketing team to align partner, digital and customer marketing with regional field activities
• Ensure tight alignment with regional sales teams to accelerate active deals and support regional GTM priorities.
• Partner with Sales RVPs & BDR function to develop and execute ABM programs for target accounts in EMEA.

What We're Looking For

• 5+ years experience in similar positions.
• Degree or relevant equivalent qualification.
• German or French language skills a significant advantage.
• Proven success driving pipeline generation and integrated multi-channel campaigns within the EMEA region.
• Extensive experience managing and creating campaigns, managing events & logistics, budgets, and post-activity reporting.
• Proficiency in Salesforce and Marketing platforms (e.g.Pardot, Webflow) and other AI tools such as Lovable and Claude, to track campaign performance and manage lead flow.
• Strong ability to collaborate across multiple timezones and stakeholders (Marketing, Sales, SEs, CSMs, BDRs etc).
• Data Driven: Ability to analyse campaign performance and ROI using Salesforce and BI tools and make recommendations for improvements
• GDPR Savvy: Understanding of European data privacy laws as they relate to lead capture and marketing communications and ensure they are implemented.
• Experience working across international markets regions & timezones
• Ability to travel 30% (potentially more) within Europe and the US

Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.

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