Growth Marketing Manager - User Acquisition

About the role

Mythical Games is a venture-backed game technology company powering the next generation of players, games, and studios. We build exceptional video games and technology that help developers create new player experiences.

At Mythical, we’re proud of our People First culture. We believe great products are built by great teams, and we aim to create an environment where people can do meaningful work while living fulfilling lives outside of work.
We're building the marketing engine behind FIFA Rivals, our free-to-play mobile football title, and a growing portfolio of games. We're looking for a Growth Marketing Manager, User Acquisition to own how we grow our player base — someone who lives in the numbers, understands great creative, and is already pushing how AI can be used to run UA more intelligently and efficiently.

Reporting to the Senior Marketing Manager, you'll run paid user acquisition end to end with a high degree of autonomy on a lean team. You'll be expected to use AI not just for reporting or research, but to automate workflows, improve decision-making, accelerate experimentation, and help us build a more AI-native approach to growth. You'll also be a true creative partner to the marketing team, connecting performance back to the work so we can create sharper, more effective assets over time.

This role is open to candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas. At this time, we are not able to consider candidates located outside of these states for this opening.

Applicants must be legally authorized to work in the United States and must not require current or future visa sponsorship.

What you'll bring

• 4+ years running user acquisition campaigns in gaming or a comparable industry, ideally including time in a fast-paced or startup environment.
• A strong creative eye, with the ability to diagnose why an ad works, not just that it works, and translate that into feedback the creative team can act on.
• Deep hands-on AI fluency within user acquisition. You’ve automated meaningful parts of your UA workflow using AI, agents, or custom tooling across areas such as campaign monitoring, budget pacing, bidding, creative testing, audience development, or performance forecasting, and can point to measurable impact on efficiency, spend, growth, or monetization.
• Strong working knowledge of modern mobile UA measurement and optimization, including SKAN, value-based bidding, attribution/MMPs, and predictive LTV or payback models.
• Comfortable working directly with marketing and product data, including using AI-assisted querying or lightweight tools to get answers without always depending on an analytics team.
• Experience owning advertising and acquisition partnerships.
• Solid analytical chops, including working knowledge of SQL and Excel, and comfort with data-visualization and BI tools.
• A self-starter mindset. You identify the right next move and drive it without waiting to be told, and you can run your own lane on a lean team.
• Excellent written and verbal communication.
• A BA in marketing, finance, or a related field.

What you'll do

• Own paid user acquisition for one or more titles, running campaigns end to end from strategy and setup through optimization and reporting.
• Analyze creative performance and partner closely with the marketing team on what's working and why, turning results into clear, actionable feedback that sharpens future assets.
• Track performance across the funnel, from impression to install to activation, and optimize campaigns, targeting, and spend to improve cost per install, ROAS, and early retention.
• Set, own, and hit KPIs and growth goals for your titles.
• Manage acquisition budgets with rigor and a disciplined, efficiency-focused approach to spend.
• Build and use AI-powered workflows and agents across campaign monitoring, reporting, anomaly detection, budget pacing, creative iteration, and performance analysis.
• Use automation and AI to improve bidding and budget decisions, while setting clear guardrails and knowing when human judgment should override automated recommendations.
• Partner with creative to rapidly develop and test AI-assisted creative variants, evaluating performance against metrics such as CPI, payer conversion, ROAS, retention, and payback.
• Partner cross-functionally with product, creative, data, and external partners to unblock work and align on priorities.
• Help set the standard for a data-driven, AI-forward marketing culture.

Benefits

Eligible employees may participate in a comprehensive benefits program that includes medical, dental, vision, a 401(k), flexible PTO, paid holidays, parental leave, and additional wellness and work-life benefits.

Salary

Minimum: 102000
Maximum: 140000
Currency: USD
Pay period: Annual
Additional info: This range applies to eligible remote locations for this role. Final compensation will depend on a variety of factors, including work location, education, qualifications, competencies, relevant work experience, business needs, and market demands.<br /><br />Base salary is one component of <strong>Mythical&#39;s</strong> total compensation package, which may also include eligibility for our Corporate Bonus and Equity Plan.<br /><br />Applications will be reviewed on a rolling basis, and this posting will remain open until the position is filled.<br /><br /><strong>Mythical Games</strong> is an Equal Opportunity Employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. We are committed to building an inclusive workplace and welcome applicants from all backgrounds, experiences, identities, and perspectives.<br /><br />If you need assistance with accommodations due to a disability, please reach out to hr&#64;mythical.games. Our goal is to ensure an accessible and equitable interview process.