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Roche

Global pharmaceuticals and diagnostics company

Marketing Director - GI

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher is required.
  • At least 6 years of experience in marketing, medical, or access.
  • Solid marketing experience in oncology.
  • Excellent oral and written communication and presentation skills in Chinese and English.

Responsibilities

  • Set marketing plans and strategy based on analysis and research of market data.
  • Execute marketing plans in the correct direction through timely cross-functional collaboration and customer communication.
  • Conduct regular academic visits to therapeutic area experts and healthcare professionals to enhance recognition and reputation of Roche products.
  • Plan, allocate, and implement the annual marketing plan.
  • Conduct market research to understand the market, competitors, and brand positioning.
  • Allocate and manage the sales budget to maximize return on investment.
  • Develop, maintain, and report on sales forecasts.
  • Provide leadership, coaching, mentoring, and direction to staff, including hiring, manpower allocation, performance management, training, and professional development.
  • Initiate creative platforms and transform the business model to build competitive advantage.

Desired Qualifications

  • Experience in consulting, strategic planning, or strategic marketing is preferred.
  • Six years of consulting, strategic planning, pharmaceutical, cross-regional, cross-functional, or multi-product management work, or relevant marketing experience, is preferred.

About the Company

Roche

Global pharmaceuticals and diagnostics company

Roche is a global leader in pharmaceuticals and diagnostics. It develops medicines and diagnostic tools that help detect, monitor, and treat diseases, using research and biotechnology to drive new therapies and tests. Roche combines drug development with in-house diagnostic products to support personalized medicine, where treatments are tailored to individual patients based on test results. Its approach differs from many peers by integrating drug discovery with diagnostic capabilities and by expanding its research through strategic acquisitions (like Genentech) to strengthen its biotechnology and R&D capabilities. The company’s goal is to improve patient outcomes and healthcare worldwide by delivering reliable medicines, accurate diagnostic tests, and data-driven care.

Company size
1-10
Company stage
IPO
Headquarters
Basel, Switzerland
Founded
1896

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