Full-Time

Senior Director

Marketing Science

Updated on 5/17/2024

Quince

Quince

201-500 employees

Affordable fashion and home goods retailer

Consumer Goods

Senior

Remote in USA

Required Skills
Python
Data Science
Marketing
Data Analysis
Requirements
  • An undergraduate degree in a quantitative discipline (Economics, Statistics, Engineering, Applied Mathematics)
  • Experience hiring and leading high performing teams remotely
  • Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Knowledge of data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models, etc.
  • Hands-on experience with Python, R, or equivalent tools
  • Excellent written and oral communication skills, including an ability to communicate across business areas
  • Ability to prioritize and deliver on multiple threads of work in a fast-paced environment
  • Strong personal work ethic, including personal initiative and ownership
  • 10+ years of professional experience in online marketing, e-commerce, or equivalent role with an analytical bend, preference to prior consulting experience
Responsibilities
  • Develop and implement a comprehensive marketing measurement framework to ensure accurate attribution and campaign effectiveness tracking
  • Own the incrementality measurement framework and execution including (but not limited to) incrementality tests, MMM, survey-methods, in-platform measurements and other methods (Markov, Bayesian, etc.)
  • Define key metrics and KPIs (Key Performance Indicators) aligned with overall business goals
  • Along with media buyers draft a data-driven marketing strategy, prioritizing testing and optimization initiatives across all marketing channels (paid search, social media, email marketing, etc.) that provide Quince with a competitive advantage
  • Understand existing marketing platforms and reporting infrastructure; help optimize them
  • Provide clear and defined roles and responsibilities for each position in your team
  • Independently manage personal development plans for all direct reports, ensuring the right objectives are set
  • Develop channel knowledge, tech knowledge, and skill-set of all direct reports
  • Oversee the efficient workflow and workload management of your team
  • Clearly communicate data insights and key findings to leadership and stakeholders in a clear, concise, and impactful manner
  • Champion best practices in data instrumentation and data collection for marketing campaigns and serve as the subject matter expert in marketing data and tools used
  • Design and execute A/B tests, multivariate tests, and other statistical experiments to optimize marketing initiatives
  • Analyze and interpret data from various sources (marketing automation platforms, web analytics tools, CRM) to identify trends and opportunities
  • Translate complex data insights into actionable recommendations for marketing teams and key stakeholders
  • Stay up-to-date on the latest marketing analytics tools and technologies
  • Identify and drive new game-changing performance marketing opportunities to further scale the business and improve efficiencies
  • Collaborate closely with the product development team on MarTech
  • Work with existing external partners (FB, Google, Bing, Snap, Agencies, etc.) to explore and execute on analytics opportunities
  • Define the data science and analytics team’s roadmap to further leverage ML in the channel operations

Quince offers a diverse range of high-quality fashion and home goods at affordable prices, utilizing a manufacturer-to-consumer retail model and implementing a near just-in-time production process to minimize financial and environmental waste.

Company Stage

Series B

Total Funding

$141.5M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

52%

1 year growth

120%

2 year growth

385%