COMPANY OVERVIEW

Orange Barrel Media (OBM) creates and operates iconic urban media displays that advertisers ask for by name in top U.S. markets. Since our founding in 2004, OBM has pioneered a community-oriented model of outdoor media development and is nationally recognized by cities and real estate owners alike seeking to implement premier media programs that add to the character of urban places. In the advertising community, OBM is widely recognized as the owner of the highest impact and most memorable advertising locations in the cities where it operates.

The OBM team is also a leader in smart city infrastructure, launching the Interactive Kiosk Experience (IKE) platform in concert with cities across the U.S. through the company IKE Smart City. IKE is a best-in-class public engagement platform that helps cities communicate with the public, enliven the pedestrian experience, and tell the story of their city. The core pillars of the IKE platform are public benefit and social equity, values that we seek to maximize in every IKE market to achieve city objectives and exceed community expectations.

We are a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow.

Learn more at www.obm.com and www.ikesmartcity.com.

About the Role

Orange Barrel Media is hiring a Local Sales Manager to lead our South Florida sales team and drive revenue across the region. We are looking for a hands-on leader who will manage and develop a team of approximately four Account Executives with varying levels of experience, from first-time sellers to seasoned sales professionals.

The Local Sales Manager will set the strategy for the market while working directly alongside the team by coaching sellers through active opportunities, participating in key client meetings, and helping build a pipeline that consistently delivers against monthly, quarterly, and annual budgets.

The ideal candidate brings sales-management experience within the South Florida media landscape, established knowledge of the region’s advertisers and agencies, and a demonstrated ability to develop sellers while driving measurable business results.

What You'll Do

Own revenue performance for the South Florida region, setting the strategy and pace required to meet monthly, quarterly, and annual budgets
Recruit, onboard, coach, and develop a team of approximately four Account Executives with varying levels of experience
Build deep knowledge of the South Florida advertiser and agency landscape, including the key decision-makers and areas of greatest opportunity
Work with the team to identify and prioritize high-value prospects with the potential to become significant, long-term OBM clients
Develop and execute the regional go-to-market strategy, including account planning, pricing strategy, pipeline management, and forecasting.
Coach Account Executives throughout the sales process, from prospecting and initial outreach through presentations, negotiations, and closing
Join client and prospect meetings to provide guidance, strengthen relationships, and help advance opportunities
Build and maintain relationships with key agency and brand decision-makers, stepping into major accounts and pitches as needed
Establish clear expectations and accountability around activity, pipeline development, revenue performance, and follow-through
Monitor pipeline, forecasts, and team performance, adjusting priorities and strategy in real time to keep the region on pace

What You'll Bring

At least three years of sales-management experience within media, specifically in the South Florida market
Experience within out-of-home, radio, television, cable, or another relevant media environment
A track record of building, coaching, and developing sales teams, including sellers who are newer to the industry
Established relationships with, or strong working knowledge of, the South Florida advertiser and agency community
A demonstrated history of meeting and exceeding revenue targets, both individually and through a team
Strong strategic instincts and the ability to identify where the most meaningful revenue opportunities exist
A hands-on leadership style and willingness to work directly alongside Account Executives
Excellent coaching, communication, presentation, and negotiation skills
A competitive, accountable, and results-oriented mindset
Bilingual proficiency in English and Spanish is a significant plus

Why This Role

South Florida is one of the country’s most dynamic and rapidly growing markets, and OBM’s presence in the region continues to expand. This is an opportunity to build and lead a high-performing sales team, shape how OBM approaches the region’s most valuable advertisers and agencies, and directly influence the growth of one of our most important markets.

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About the company

Company Size

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Company Stage

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Total Funding

N/A

Headquarters

N/A

Founded

2004

Simplify's Take

What believers are saying

June 2026 Seattle launch validates OBM's public-benefit model and unlocks downtown revenue.
August 2026 West Hollywood projects extend OBM's premium Sunset Strip footprint.
Programmatic access across 27 cities broadens demand, increasing fill rates and international buyers.

What critics are saying

Seattle's kiosk rollout faces neighborhood backlash over clutter and advertising, delaying 2026 expansion.
OBM depends on city permits and 20-year franchises; revocations would cripple street inventory.
JCDecaux-owned VIOOH and OUTFRONT control programmatic demand; OBM loses pricing power if supply commoditizes.

What makes Orange Barrel Media unique

OBM pairs premium urban billboards with IKE kiosks, unlike standard airport-and-highway OOH.
VIOOH opened 2,281 OBM and IKE screens to programmatic buyers on March 26, 2026.
Seattle launched 50 IKE kiosks with public Wi-Fi, 911 buttons, and civic content.

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Benefits

Remote Work Options

Company News

Digital Signage Today

Apr 7th, 2026

Viooh teams with Orange Barrel Media, IKE Smart City on DOOH inventory expansion.

Viooh teams with Orange Barrel Media, IKE Smart City on DOOH inventory expansion. Photo: VIOOH April 7, 2026 Viooh, a global digital out of home supply-side platform, is partnering with Orange Barrel Media and Ike Smart City, which provides media and smart city technology, to further expand access to premium DOOH inventory across the U.S. The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions, according to a press release. The OBM and Ike Smart City's network features digital and interactive digital kiosks across 27 major cities. The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets including Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Miami, Minneapolis, New York, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, San Francisco, St. Louis, Tampa and West Palm Beach. The digital spectaculars portfolio contributes over 2.5 billion monthly impressions through displays positioned across 16 markets. "OBM and Ike's extensive network across major U.S. cities represents exactly the kind of premium inventory that buyers are looking for," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables."

Operation New Hope

Jul 18th, 2025

Sharing Hope in Tampa Bay Through Innovative Media

In April 2025, OBM generously partnered with Operation New Hope to feature information about its free reentry services on more than 30 IKE kiosks throughout Tampa.

GeekWire

May 8th, 2025

Get A Look At The Large Digital Kiosks That Could Bring Customized Wayfinding To Downtown Seattle

Seattle City Council President Sara Nelson discusses the need for digital wayfinding kiosks in Seattle alongside Markham McIntyre, director of the Office of Economic Development, center, and Jon Scholes, president and CEO of the Downtown Seattle Association, at City Hall on Thursday. (GeekWire Photo / Kurt Schlosser)Like a giant smartphone with content tailored to the needs of Seattle citizens and visitors, a large digital wayfinding kiosk was powered up at City Hall on Thursday to demonstrate the look and feel of infrastructure that could be coming to city streets.The dual-sided, touchscreen kiosks feature Wi-Fi access and can relay information related to transportation, community events, safety, health, arts and entertainment, and more — with advertising included. The desire to install the devices in the public right-of-way in the downtown core is in support of Mayor Bruce Harrell’s Downtown Activation Plan and the effort to revitalize the city post-pandemic.“This is a proven tool in markets across the country,” said Jon Scholes, president and CEO of the Downtown Seattle Association (DSA), the organization that is serving as lead applicant and proponent to bring the kiosks to Seattle. “This will drive traffic and spending into our small business community, our neighborhood business districts, and increase attendance at arts and cultural events or concerts.”The kiosks, called IKE Smart City, are a product of Columbus, Ohio-based advertising company Orange Barrel Media, which is partnering with DSA on the proposal. There are currently 23 U.S. cities where the digital kiosk program has been implemented, and the hope among stakeholders is to bring 30 of the devices to Seattle’s Metropolitan Improvement District in time for the FIFA World Cup in 2026.IKE Smart City’s Jessica Burton shows how to engage the apps on one of the digital kiosks alongside her colleague, Clay Collett, left, at Seattle City Hall

GeekWire

Jun 6th, 2024

Proposal To Bring Digital Kiosks To Seattle Streets Raises Debate: Public Benefit Or Landscape Clutter?

An IKE Smart City kiosk in Miami, where users can interact with a variety of touchscreen apps to learn about nearby businesses or events in the city, get directions, and more. (IKE Smart City Photo)A proposal to bring 30 interactive digital kiosks to downtown Seattle — in the hopes of enhancing public safety, wayfinding, Wi-Fi access, community engagement and more — spotlighted the potential of the devices while raising a number of questions and concerns during a Thursday meeting of the Seattle Design Commission.Will the kiosks targeting residents and tourists in the core of the city, and potentially in outer neighborhoods, provide a meaningful benefit to the public? Or will the large screens planted alongside sidewalks and roadways further clutter Seattle’s landscape with bright light and excessive advertising?The kiosks, called IKE Smart City, are a product of Columbus, Ohio-based advertising company Orange Barrel Media, which is partnering with the Downtown Seattle Association (DSA) to add Seattle to its list of clients. There are currently 18 U.S. cities where the digital kiosk program has been implemented, and the hope among stakeholders is to bring the devices to Seattle in time for the FIFA World Cup in 2026.There is no cost to the City of Seattle for the installation or upkeep of the kiosks, which could generate, on average, $1.1 million per year via advertising revenue that would go to DSA. The organization says it would invest that money back into downtown. The City would also share in any additional revenue that exceeds an agreed-upon threshold.DSA and its partners would also receive rights to a portion of the content on the kiosks.Representatives from Mayor Bruce Harrell’s office, pubic safety agencies, Orange Barrel Media, DSA and others presented arguments Thursday for how the kiosks would be a welcome addition to Seattle streets.Andrew Myerberg, chief innovation officer for the City of Seattle, said that Mayor Harrell strongly supports the proposal, which is in line with his Downtown Activation Plan to reinvigorate the city post-pandemic.“One of the broadest [public benefits] is the benefit to public safety and to our response and engagement with the community around emergencies,” Myerberg said.Myerberg was joined by representatives from the Seattle Police Department, Seattle Fire Department and the Seattle CARE Department — home to Seattle’s 911 communications center and the CARE Community Crisis Responder Team.Along with the ability to call 911 from a kiosk, agencies like SPD and SFD envision using them to broadcast warnings in the event of an emergency or to issue public safety instructions.“I have seen cities all around this country avail themselves of the very best technology available to keep communities not only safe but to keep them connected to one another, to connect to services,” CARE Acting Chief Amy Smith said, while referencing Seattle’s rise in violent crime rates and overdose deaths

Orange Barrel Media

Local Sales Manager - South Florida

About the job