H

Hart

Integrated Media Coordinator

Performance & Paid MarketingPosted on Nov 11
Full-timeNo salary listedHybrid

About the Job

Requirements

  • A Bachelor's degree in Advertising, Marketing, or related experience.
  • Strong analytical and problem-solving skills.
  • Attention to detail and ability to multitask.
  • Ability to work independently.
  • Experience with Microsoft Office, especially Excel.
  • Ability to work within driving distance of a Detroit, Columbus, or Toledo office and in person Tuesday through Thursday, with optional remote work Monday and Friday.
  • Occasional travel may be required.

Responsibilities

  • Assist Media Planners and Buyers across traditional and digital channels, receiving hands-on training and experience with media systems, tools, platforms, and vendors.
  • Support media strategy development by pulling syndicated data and synthesizing, summarizing, and visualizing it.
  • Communicate creative specifications, support trafficking documents, assist a manager with creating GTM tags, and support placement of tags and pixels.
  • Communicate with media vendors to collect and evaluate proposals, address questions, support media execution and issuance of insertion orders, and manage billing.
  • Access social and demand-side platform tools to export data, monitor and adjust media plans, ensure proper pacing, and execute and steward media buys on specific platforms.
  • Partner with the analytics team to review, quality-check, and summarize performance results, and collect data for ad hoc requests.
  • Assist with budget reporting, flowchart development, invoice clearing, and payment approval.
  • Maintain ongoing internal communications with account groups, accounting, and others.
  • Assist in developing media processes and templates.
  • Own key media tools and sources, including Scarborough, Nielsen, Strata, WARC, and Kantar.
  • Assist the media team in developing points of view and recommendations.
  • Build industry knowledge and identify new and emerging platforms and technologies for incorporation into media plans.

About the Company

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