B2B Growth Marketing Lead
Raydar
B2B Growth Marketing Lead
Raydar
AI-powered recruiting agency for tech roles
Raydar · New York, United States · Full-time · Posted 2026-10-30
Salary: USD 140,000–170,000
Workplace: on_site
About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
- Plan and run demand programs across paid media, organic search, content, events and outbound support.
- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
What we're looking for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
Compensation and benefits
- Base salary: $140K - $170K
- Equity
- Paid time off
- Health insurance
- Relocation support
Location and work model
- Brooklyn, New York, United States
- On-site, 5 days per week in office
- Full-time
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Raydar is an AI-powered talent acquisition firm that serves tech-focused organizations on a contingency basis, charging client companies only after a successful hire. It uses proprietary AI to identify a large pool of candidates and conducts a short 15-minute AI-driven interview (recorded and transcribed) before human recruiters review materials, provide interview prep, and assist with offers and negotiations. What sets it apart is the blend of automated sourcing and screening with hands-on human oversight and tailored client support. Its goal is to help organizations hire more efficiently by speeding up sourcing while maintaining thorough evaluation and negotiation assistance.
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