Catania Oils manufactures edible and specialty oils for bulk, private label, and branded products to foodservice, manufacturers, and retailers. It offers olive oils, vegetable oils, and specialty oils (avocado, almond, coconut, MCT) in conventional, organic, and Non-GMO options, sourcing from more than 30 countries. In-house QA testing by AOCS-certified chemists verifies purity and authenticity, and packaging ranges from small bottles to bulk tank wagons, with a strong private-label program for custom blends and packaging. The goal is to provide reliable, high-quality oil ingredients and private-label solutions while preserving the Basile family heritage.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Ayer, Massachusetts
Founded
1900
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Catania Oils recognized with Brandon Hall Group(TM) HCM Excellence Award(R) for Best Use of AI for Learning. September 3, 2026 Tammy Valdez's award-winning Sales Skill Lab prepares sales representatives through AI-simulated customer conversations. Catania Oils, a premier processor and packager of plant-based oils in the Northeast, has been recognized with a Brandon Hall Group(TM) Silver HCM Excellence Award(R) in the Best Use of AI for Learning category for its Sales Skill Lab program. The HCM Excellence Awards(R) recognize organizations that successfully develop and deploy programs, strategies, technologies, and solutions that deliver measurable business results and advance excellence in Human Capital Management. "Every year, the HCM Excellence Awards remind us that innovation is ultimately about impact," says Rachel Cooke, COO of Brandon Hall Group(TM) and HCM Excellence Awards(R) Program Leader. "The organizations recognized this year have demonstrated that great HR and learning strategies don't just improve programs, they strengthen organizations, empower people and deliver measurable business results. We are honored to celebrate their achievements." The Sales Skill Lab was created by Tammy Valdez, Training and Development Manager at Catania Oils, as a training tool for the Sales team to rehearse realistic customer conversations. The simulation places sales representatives in scenarios where they must interpret customer needs, respond to objections, and move the conversation forward without scripts or prompts. Each conversation is followed by immediate, structured coaching feedback. The Sales team reported early improvements in efficiency and skill development following the launch of the pilot program. The Sales Skill Lab is part of an enterprise-wide training initiative launched at Catania Oils in 2025 to improve and standardize new-hire onboarding, while also investing in AI as a broader innovation strategy. Under the guidance of Heather DelCarpini, Director of Marketing & AI Enablement, Catania Oils has embraced human-centered AI adoption - an implementation strategy designed to empower employees through technology. To date, Catania Oils has built more than 200 AI resources, including custom GPTs, AI projects, agents, and AI skills and plugins for use across the business. "At Catania Oils, we believe artificial intelligence should empower employees and help them work more effectively across our business," notes DelCarpini. "Thanks to the innovation and enthusiasm of employees like Tammy, our 125-year-old family business can offer a practical example for companies looking to equip their teams with useful technology. Congratulations to Tammy for creating a thoughtful, impactful program. We are proud to recognize her work and look forward to what comes next." About Catania Oils Catania Oils is a privately held fourth generation family business that expanded from its modest roots in the early 1900's to a multi-million-dollar supplier of quality oils for bulk, retail, food service and private label customers. The 250,000 square-foot operation located in Ayer, Massachusetts is one of the largest indoor bulk oil processing facilities in the country and combines the latest automation technology with efficient processes and warehouse space to ensure a fair price for the high-quality oils it produces. The company's tagline, Authenticity in Every Drop, is supported by an in-house laboratory that tests the purity of each shipment. For more information visit www.cataniaoils.com About Brandon Hall Group(TM) Brandon Hall Group(TM) is the Workforce Excellence Intelligence company. For more than 30 years, we have helped organizations transform workforce performance into measurable business results. We combine independent research, proven practices from award-winning organizations, benchmarking, strategic advisory, and the collective intelligence of a global executive community to help leaders make better decisions with greater confidence. Our Workforce Excellence Intelligence is built on evidence, not opinion. By continuously studying leadership, learning, talent, human resources, artificial intelligence, and the future of work, we identify what drives exceptional organizational performance - and translate those insights into practical frameworks, benchmarks, and guidance that organizations can apply immediately. More than 10,000 organizations worldwide - including many of the world's leading employers and Human Capital Management solution providers - have engaged with Brandon Hall Group through our research, advisory services, Excellence Councils, Institute, certifications, and the globally recognized HCM Excellence Awards(R). Together, they create one of the industry's richest ecosystems of workforce knowledge, best practices, and proven results.Our purpose is to make Workforce Excellence achievable for every organization and establish it as the global standard for organizational success.