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Full-Time

Senior Community Growth Manager

Posted on 6/18/2024

HoYoverse

HoYoverse

1,001-5,000 employees

Creates immersive games and digital content

AI & Machine Learning
Gaming

Senior, Expert

Montreal, QC, Canada + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Data Analysis
Requirements
  • At least 5 years of working experience on operation, management, and strategic planning in one or more international social media platforms such as YouTube, Facebook, TikTok, Twitter, etc.
  • Relevant work experience in data analysis preferred
  • In-depth understanding of game project goals and effective growth strategies for various social media platform teams
  • Stay up-to-date with popular trends of international social media
  • Familiarity with various international social media platforms SEO, recommendation algorithms, platform resources, and key indicators
  • Familiarity with event web design and production process
  • Attention to detail, critical-thinker, and problem-solver
  • Excellent interpersonal and presentation skills
  • Excellent verbal and writing skills in English
Responsibilities
  • Formulate the priority and growth focus of platforms and regions based on competitive product analysis, project operation status, market potential, data analysis, etc.
  • Formulate social media growth goals and work closely with social media and player operations teams to assist and promote goal achievement
  • Set periodic goals for social media and player teams, promote different regions and business teams, and strive for platform resources through good communication skills
  • Generate periodic growth reports including weekly, monthly, and version reports
  • Analyze social media and self-owned platform data, gain insight into problems and target user preferences, output optimization strategies, and improve platform conversion rate and exposure value
  • Work closely with web product and development teams to advance and improve infrastructure of activities such as fission, and improve efficiency of growth activities
  • Optimize various activity indicators through web technology and improve conversion rate under equal stage exposure

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This model keeps players engaged and encourages spending. Besides gaming, HoYoverse also produces animations, comics, music, and merchandise related to its games, which helps build brand loyalty and create additional revenue. The company stands out in the competitive gaming market by focusing on high-quality content and continuous investment in new technologies, aiming to provide the best possible experiences for its global audience.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, Indonesia

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • HoYoverse's strong reputation in the gaming community and commitment to innovation ensure a dynamic and engaging work environment.
  • The company's successful game titles like Genshin Impact and Honkai Star Rail provide a stable revenue base and opportunities for creative projects.
  • Collaborations with brands like iBUYPOWER and HYTE highlight the potential for cross-industry partnerships and new market opportunities.

What critics are saying

  • The highly competitive gaming market requires constant innovation to maintain player interest and market share.
  • Reliance on in-game purchases for revenue can be risky if player spending habits change or regulatory environments shift.

What makes HoYoverse unique

  • HoYoverse excels in creating immersive virtual worlds with rich storytelling and stunning visuals, setting it apart from many competitors in the gaming industry.
  • Their free-to-play model with in-game purchases has proven highly lucrative, encouraging continuous player engagement and spending.
  • The company's expansion into animations, comics, music, novels, and merchandise based on its game concepts diversifies its revenue streams and strengthens brand loyalty.
INACTIVE