Summer 2026
Posted on 5/28/2026
Meal-kit delivery service with subscriptions
$25/hr
New York, NY, USA
In Person
Bachelor's
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HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.
Company Size
10,001+
Company Stage
IPO
Headquarters
Berlin, Germany
Founded
2011
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Competitive Salary & 401k
Generous Parental leave & Flexible PTO
Health, vision, & dental insurance
75% discount on HelloFresh Subscription
Snacks, coffee, & catered lunches
Company sponsored outings
HelloFresh reported Q2 2026 group revenue of €1.5 billion, down 7.8% in constant currency. Meal kit revenue declined 8.9% whilst ready-to-eat revenue fell 8.4%. The company's contribution margin decreased to 25.2%, down 2.1 percentage points year-over-year. Ready-to-eat saw the largest margin decline at 5.2 percentage points. However, the firm showed signs of strategic progress. Average order value increased 6.5% to €71, and marketing spend declined 16.3%. The efficiency programme is 85% complete, delivering structural cost savings. Adjusted EBITDA reached €120.6 million at a 7.8% margin. First-half free cash flow was positive at €49.4 million. Tenured customers over four years now represent 34% of revenue, up from 7% in 2023. HelloFresh issued a €350 million bond to strengthen its capital structure.
HelloFresh reported second-quarter revenue of €1.5 billion, down 7.8% year-over-year in constant currency. Meal Kit sales fell 8.9% and Ready-to-Eat declined 8.4%, driven by reduced marketing spending and cautious customer acquisition. The company is prioritizing product improvements and customer retention over growth, implementing approximately 85% of its €300 million efficiency program by mid-year. Investments include expanded menus, personalization features, and new recipe options, which have lifted average order value and order rates. HelloFresh reaffirmed its full-year adjusted EBITDA outlook and expects positive free cash flow. Ready-to-Eat profitability improved, with management targeting a positive segment margin in the second half. The company issued a €350 million bond to refinance debt and extend maturities.
Jorge Samayoa joins American College of Education as chief marketing officer. Samayoa will lead the college's direct-to-consumer student growth strategy, drawing on a career building and scaling consumer brands at HelloFresh and PayPal. INDIANAPOLIS, August 6, 2026 (Newswire.com) - American College of Education(R)(ACE) is pleased to welcome Jorge Samayoa to its executive suite as chief marketing officer. A cross-functional operator who has built and scaled growth for major consumer brands, Samayoa will lead the strategy and organization behind ACE's direct-to-consumer growth. Samayoa joins ACE from HelloFresh, where he repositioned three brands - HelloFresh, EveryPlate and Green Chef - and rebuilt their growth pipeline as the chief marketing officer. Prior to working for HelloFresh, he led the global consumer payments experience at PayPal, spanning product management, growth, strategy and operations. "Jorge's ability to build and scale marketing operations will be a strong addition to ACE's continuous growth and innovation," ACE President and CEO Geordie Hyland said. "From the rapid evolution of artificial intelligence to an increased demand for student value propositions, Jorge's experience will be instrumental as we work toward reaching more adult learners seeking a quality, affordable education." A business leader focused on sustainable and measurable outcomes, Samayoa is passionate about human-centered leadership and operations - a commitment aligned with ACE's mission to serve those who serve with accessible degree programs. "I'm honored to join the team at ACE," Samayoa added. "ACE's learners are educators, nurses and leaders whose daily work supports students, patients and communities. These dedicated professionals deserve an education that's rigorous, affordable and built to last. I'm committed to helping more of them find that opportunity here and thrive upon doing so. When knowledge and capability grow, we all prosper." About American College of Education American College of Education (ACE) is an accredited, fully online private college specializing in high-quality, affordable programs in education, business, healthcare and nursing. Headquartered in Indianapolis, ACE offers more than 60 innovative and engaging programs for adult students to pursue a doctorate, specialist, master's or bachelor's degree, along with graduate-level certificate programs. In addition to being a leader in online education, ACE is committed to social responsibility as an Impact Institution, where operations are guided by purpose and designed to create real-world impact. Media Contact Darci Hansell, VP Integrated Marketing 800-280-0307 [email protected]
HelloFresh has shifted strategy beyond meal kits, aiming to answer the daily question "what's for dinner?" The company's app now lets users import recipes from TikTok and Instagram, converting videos into shopping lists and cooking instructions. Since launching this spring, customers have imported three million recipes in two months, with numbers doubling roughly every fortnight. Chief executive Assaf Ronen of HelloFresh North America says the mission is to change how people eat, not simply sell meal kits. The feature works whether users subscribe to meal kits or not, bridging the gap between social media recipe inspiration and actual cooking. Better engagement drives customer retention, which costs less than acquiring new customers, making the meal kit one option within a broader relationship.
HelloFresh launches The Curious Kitchen at the Natural History Museum. July 30, 2026 One in five (20%) British children believe some fruit and vegetables magically appear in shops, according to new research from HelloFresh - revealing a gap in children's understanding of where the food on their plates actually comes from. To help families rediscover that journey, HelloFresh is at the Natural History Museum to launch The Curious Kitchen, an immersive family experience running from now until 30th August 2026. Joined by Britain's favourite gardening grandad, Gerald Stratford, the experience invites children and parents to uncover the remarkable journey some of its favourite ingredients take before they reach the dinner table. Part of HelloFresh's wider Bring Back Dinnertime initiative, the experience invites families to step into an interactive farm-inspired world where they can harvest ingredients, discover the people behind the food they eat and gather around an interactive dining table that reveals the journey from field to fork. Along the way, children and parents are encouraged to explore where food comes from, learn about seasonality and enjoy discovering it all together. The experience comes as new research commissioned by HelloFresh, which surveyed both parents and children across the UK, reveals many children have wonderfully imaginative ideas about where everyday food comes from. Almost one in five (19%) children aged six to eight believe broccoli is simply a baby tree, while only a quarter (24%) correctly identify that it grows from the ground, with some believing it grows in water, shops and even the sky. Children also had some creative theories about other foods, with almost two thirds (63%) of six to eight-year-olds unaware that kiwis grow on plants, instead believing they grow underground, in water or simply appear in shops. Chicken nuggets also caused confusion, as fewer than half (43%) of children aged six to eight correctly identified that they come from animals, with some believing they grow on plants, trees and bushes - suggesting dedicated 'nugget plants' may exist in the minds of many youngsters. Meanwhile, one in ten (10%) children believe bread magically appears in the kitchen. Parents admit they don't always have the answers either. Almost half (43%) say they've struggled to explain where food comes from, with pasta (32%), broccoli (25%) and yoghurt (23%) among the hardest foods to talk about. Encouragingly, however, more than three-quarters (78%) agree the dinner table is the best place to have conversations about ingredients, while nearly half (47%) have grown fruit or vegetables at home to help children better understand how food is produced. Gerald, known for his passion for growing oversize and vibrant vegetables and sharing his gardening journey with millions online, plays a key role in bringing the experience to life, helping families rediscover the joy and curiosity of food growing and the journey from seed to plate. Gerald Stratford, the internet's favourite gardening grandad and food-growing advocate, said: "I've spent years growing vegetables because I believe there's something magical about watching food grow. But food doesn't simply appear in shops or on our plates - every ingredient has a story behind it. That's why I'm delighted to be working with HelloFresh at the Natural History Museum to help families discover that journey together. If we can spark children's curiosity, get them asking questions and inspire them to value where their food comes from and perhaps even want to get green thumbs of their own, then that's a wonderful thing." Philip Doran, CEO of HelloFresh UK & Ireland, said: "Our research shows there's a real opportunity to help children better understand where their food comes from. When children are curious about ingredients, they're more likely to value what's on their plate and enjoy getting involved at mealtimes. Bringing this experience to the Natural History Museum, we hope to spark those conversations, helping families discover the journey behind their food and making dinnertime more meaningful." Adam Farrar, Director of Commercial and Visitor Experience at the Natural History Museum, said: "We're delighted to welcome HelloFresh to the Museum this summer with The Curious Kitchen. This free and inspiring installation explores where food comes from and celebrates the importance of family mealtimes, offering visitors a hands-on way to experience the Museum, create lasting memories, and make the most of their summer holiday visit." The experience is free to visit with museum entry and will be open daily from 10am-5:50pm (last entry 5:30pm) between 28th July and 30th August 2026 at the Natural History Museum, Cromwell Road, London.