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Pizza Hut Singapore taps Liew Li Li as Marketing and Food Innovation Director. She succeeds Ailsa Tan, who has concluded her tenure with the company. Pizza Hut Singapore has appointed Liew Li Li as its new Director of Marketing and Food Innovation, effective 1 September 2026. Li Li succeeds Ailsa Tan, who has concluded her tenure with the company. Join QSR Media Asia community At Pizza Hut Singapore, Li Li will oversee the Marketing and Food Innovation agenda. Her remit will include customer engagement, brand relevance and business growth as the company continues to pursue its digital-first strategy. Li Li brings more than 20 years of marketing experience spanning the quick-service restaurant (QSR), FMCG, and digital sectors. She most recently worked at McDonald's Corporation, where she led marketing transformation and digital initiatives across international and franchise markets. Her responsibilities covered commerce, CRM, loyalty, martech, customer acquisition, and campaign performance, with work across markets including Indonesia, Vietnam, and Malaysia. Before joining McDonald's, Li Li held regional digital and media leadership positions at Mondelēz and Kimberly-Clark. Her roles covered digital, CRM, e-commerce, and media strategies across multiple markets. She also has experience in agency roles, giving her experience across brand building, digital transformation, and commercial marketing execution.

Kimberly-Clark cuts forecasts after Huggies claims hit sales. Manufacturer Kimberly-Clark, which has a site in Barrow, has said its second-quarter results for 2026 have been "negatively impacted by false allegations" surrounding its Huggies products in the China market. Chinese media reported in June that Huggies and two other brands - Babycare and Bibabebe - tested positive for formamide, a substance that can irritate the skin and eyes. Kimberly-Clark, which also produces Andrex and Kleenex, has labelled the allegations false - but said that sales have been impacted by the accusations which spread across social media. In its second quarter and first half 2026 results, published in August, the business cut its sales and profit forecasts - saying it now expects annual adjusted earnings per share growth in a high-single-digit rate on a constant-currency basis. This is down from earlier forecast double-digit growth. Kimberly-Clark (Image: Kimberly-Clark) An official statement from Kimberly-Clark reads: "The Company noted that its second-quarter results were negatively impacted by a discrete disruption stemming from false allegations regarding the quality of certain diaper brands in the China market. "Independent testing conducted by a government-certified third party confirmed the quality and safety of the Company's products, refuting the false allegations. "While the Company is effectively navigating the situation, the impact from the spread of false claims across social media significantly impacted the Company's diaper sales in China in the second quarter and is expected to further impact sales and profits in the near term." Despite the challenges, Kimberly-Clark reported a profit of $633 million for the quarter (compared to $592 million in 2025), while adjusted operating profit was $757 million, up 6.2 per cent versus the prior year. The company said results had been driven by one-time tariff refunds, strong productivity savings and favourable currency impacts, partially offset by business exits and social media disruption. One major local investment made by the business has been green energy - with the company proceeding with a £125 million hydrogen project in Barrow. Read More: In May, it was confirmed that the Carlton Power facility will supply the hydrogen to Kimberly-Clark's site - helping to reduce gas usage by 50 per cent. Around 200 workers are set to be employed in the construction phase of the power facility, and 10 to 15 full-time roles could be created once it is operational. The predicted opening date is 2028. More Stories

Kimberly-Clark turns away from 'natural' trees to make toilet paper. The maker of hygiene products under the Scott, Kotex, Kleenex and Huggies brands will source fiber from a low-water, native U.S. plant. Key Takeaways: * Kimberly-Clark has tested more than 70 regenerative natural fibers to replace wood pulp. * The company cut fiber use from "natural forests" by 50 percent from a 2011 baseline year. * Procter & Gamble and Georgia Pacific are also researching non-wood fiber alternatives. Two years after making a "natural forest-free" paper sourcing commitment, Kimberly-Clark is building a manufacturing plant to scale its use of hesperaloe, one of 70 regenerative natural fibers it has tabbed as an alternative to wood pulp. The consumer products company hasn't declared a deadline for its "natural forest-free" pledge - beyond saying it will be after 2030 - but it achieved a 50 percent reduction in fiber use from natural forests in 2025 compared with a 2011 baseline, according to its 2025 sustainability report. Kimberly-Clark's definition of "natural forests" encompasses old-growth trees and those that naturally generate, mostly in boreal or temperate climates. The company used pulp certified under Forest Stewardship Council (FSC) guidelines for 77 percent of its virgin fiber purchases. But, while FSC-certified sources will make up the bulk of the company's purchases for some time, it is also betting on hesperaloe, a low-water succulent that is native to the southwest United States. Kimberley-Clark is building a facility in Yuma, Arizona, to scale the supply of hesperaloe available for its toilet paper, tissues, diapers and feminine hygiene products, which it sells under the Scott, Kleenex, Huggies and Kotex brands. "While testing continues, we are optimistic about early results and believe this material will provide curve-bending performance in our products while strengthening our long-term growth and supply chain resilience and accelerating our journey toward a future less dependent on traditional fiber sources," said Craig Slavtcheff, chief research and development officer at Kimberly-Clark. The company is also developing alternative sources using fiber from wheat straw, sugar cane and sorghum, among other plants. It has spent roughly $250 million over the past decade on research. "This is just the beginning but signals a potentially market-shifting breakthrough," said Shelley Vinyard, director of global nature at the Natural Resources Defense Council, "If Kimberly-Clark can scale up production of this fiber sustainably and without displacing other native ecosystems, this could alleviate significant pressure on the forests currently used to make tissue products." Smaller hygiene product brands are already leaning into alternative fiber sources. One example: Paddy Paper, which launches Aug. 25 and uses leftover straw from rice, the world's third-largest food crop. Presently, an estimated 220 billion pounds of rice straw are burned annually. The big consumer products companies have been slower to embrace new sources. P&G talks up its forest certification initiatives and has tested limited bamboo versions of its products. More recently, it committed another $20 million to finding non-wood fiber alternatives. Georgia Pacific uses bast fibers including hemp and jute, although not for its bathroom tissue lines. Other progress. In addition to its 2025 paper sourcing milestone, Kimberly-Clark said it cut the absolute greenhouse gas emissions from its operations (Scope 1) and purchased electricity (Scope 2) by 46 percent since its 2015 baseline year, well on the way to the 50 percent reduction it has pledged to meet by 2030. These categories account for roughly 30 percent of the company's overall emissions. The footprint of indirect activities (Scope 3) was reduced by 16 percent. Kimberly-Clark's target for 2030 is 20 percent for emissions from two Scope 3 categories: purchased goods and services, and end-of-life treatment of sold products. Get real case studies, expert action steps and the latest sustainability trends in a concise morning email. Heather Clancy's articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times.