Senior Product Marketing Manager
About the job
- 3–10 years of experience in product marketing or a mix of product marketing and growth/content roles, ideally in B2B software as a service.
- Experience building something from scratch, such as a company, product, or channel.
- AI tools are already part of the candidate’s daily work.
- Based in or willing to relocate to Lehi and work in the office at least four days per week.
- Experience with small and medium-sized business buyers, hourly/frontline workforces, HR technology, or payroll is a strong plus.
- Own product positioning and messaging across the website, sales decks, and sales calls, and test restaurant-focused versus broader frontline-workforce narratives through experiments.
- Run end-to-end go-to-market launches for new products, including the AI assistant and payroll suite; develop messaging and launch plans, provide input on pricing and packaging, and iterate after launch.
- Build sales enablement materials, including battlecards, competitive analyses, return-on-investment narratives, and customer proof; listen to sales calls weekly and update messaging based on market feedback.
- Develop customer case studies, video stories, and webinars in partnership with the content and design team.
- Use AI agents for research, drafting, and analysis.
- Lead a team of three responsible for Product Marketing and the brand.
- Occasionally travel for customer visits, conferences, and team events.
- Experience with small and medium-sized business buyers, hourly/frontline workforces, HR technology, or payroll.
About the company
Workstream is a HR technology platform that helps businesses hire and onboard hourly workers. It provides a full set of tools—applicant tracking, digital onboarding, payroll, and employee engagement—within one system. AI acts as a personal hiring assistant to answer applicant questions and collect applications automatically, speeding recruiting and reducing manual work. It uses a subscription model to give firms ongoing access, differentiating itself by combining hiring, onboarding, payroll, and engagement in one platform for frontline staff with automation.
Company Size
201-500
Company Stage
Series B
Total Funding
$118M
Headquarters
San Francisco, California
Founded
2017
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Simplify's Take
What believers are saying
- MenuSifu partnership launched November 20, 2025, expanding Asian restaurant reach.
- Workstream's partner program and OTC26 roadmap deepened distribution and integration activity in July 2026.
- Updated 2026 funding pages show $108 million raised, supporting product expansion.
What critics are saying
- Rippling and Toast bundle hiring, payroll, and scheduling, compressing Workstream's differentiation in 2026.
- Workstream's restaurant concentration ties revenue to franchise procurement cycles and partner integrations.
- If MenuSifu integration slips past early 2026, Workstream loses a major distribution bet.
What makes Workstream unique
- Workstream targets hourly-workforce hiring, HR, and payroll, not generic white-collar HR.
- Forty-six of top 50 QSR brands used Workstream in August 2026.
- MenuSifu integration in early 2026 embeds Workstream into restaurant operating systems.
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Benefits
- Medical, dental, & vision
- Paid counseling sessions
- Competitive market compensation
- Generous stock
- Flexible PTO
- Paid parental leave
- Professional development