Executive Director, Marketing Operations and Digital Innovation

INSEAD is seeking an Executive Director, Marketing Operations and Digital Innovation, to join our Marketing & Recruitment department. This is a full-time, permanent contract position based at our Europe campus in France. A hybrid working model is in place – 3 days on campus, 2 days from home. 

About the job

The Executive Director, Marketing Operations and Digital Innovation is responsible for developing and executing strategies that drive marketing and recruitment efforts across INSEAD's programmes and support the achievement of revenue targets. This role oversees the integration and optimization of AdTech, MarTech, CRM, eCommerce platforms, and end-to-end customer journey processes.

By aligning technology, data, processes, and marketing operations with business objectives, the role enhances organizational performance, fosters innovation, and delivers seamless customer experiences across INSEAD's programme portfolio. The Executive Director will also define and lead a digital-first ecosystem, leveraging the PPT framework (People, Process, and Technology) to optimize the customer experience across the portfolio.

Your role within the team

You will lead and manage a global team of experts across key areas including digital marketing, portfolio enablement, CRM, technology innovation, and data analytics. 

1. Strategic Leadership: Develop and execute a comprehensive digital marketing and recruitment effort aligned with organizational goals for INSEAD programmes. Partner with the CMO and Digital department to shape the functional vision for digital transformation and deliver digital marketing excellence with unified customer journey to meet targets.

2. Digital Marketing, Portfolio & Recruitment/Sales Enablement: Continue to build, execute and maintain the marketing technology stack with marketing automation across channels and CRM for effective sales/recruitment outcomes, aligning it to overall CMO strategy, through continuous innovation and matching ever changing digital marketing landscape needs.

3. Marketing/Cross Channel Orchestration: Working with product marketing team to enable and manage channels like - Paid Media, Email, Webinar, Social etc for program promotion and acquisition of new customers, building loyal relationships and driving high Customer Lifetime Value.

4. Lead & Enhance Salesforce (CRM) Capabilities to support Recruitment (PA & RTMs) for INSEAD programs and Corporate Sales team on Exec Ed for sales productivity, process efficiency, business operations, forecasting etc.

5. Marketing, CRM Operations, Data and Governance: Oversee marketing operations, ensuring streamlined processes, systems integration, and data-driven decision-making. Establish KPIs and performance metrics to monitor the effectiveness of marketing campaigns and operational workflows. Implement best practices for lead management, email campaign execution, CRM practices, sales operations and performance reporting. Create or oversee the creation, and maintain systems/processes to enable efficient data entry, application, enrolment management and data operations to support marketing and sales KPIs on both B2C and B2B business for exec ed corporate sales, OEP Admission optimisation across downstream activities.

6. Data-Driven Decision Making through Business Intelligence & Insights: Leverage data analytics/reporting to uncover key business insights and explore new ways to improve business performance through close loop reporting and support data driven decision making practice. Develop and use marketing attribution model for campaign ROI and sales forecasting model. Conduct portfolio review and give inputs for commercialisation of offers.

7. eCommerce and AI Enablement & innnovation: Spearhead initiatives to enhance the eCommerce experience, driving revenue growth and customer satisfaction. Foster a culture of experimentation and continuous improvement to stay ahead in the digital landscape by introducing Gen AI and AI capabilities in the ecosystem. Support the adoption of AI capabilities within marketing operations, admission and CRM, in line with institutional AI priorities.

8. Digital Web Experience & Website Management: Strategise and manage the school’s digital web experience, including website and CMS management for INSEAD’s web estate (e.g. insead.edu). Drive capability enhancements such as AI and Generative Engine Optimisation (AIO/GEO), web editor and content authoring tools, and AI-led innovation to improve discoverability, user experience and conversion.

9. Team and Stakeholder Management across Institution: Lead, mentor, and inspire a high-performing team of marketing operations and digital innovation team members. Serve as a key liaison between marketing, IT, sales, and other departments to ensure alignment and collaboration. Manage relationships with external vendors, agencies, internal department, project steerco, COE and technology partners. Play key roles and stakeholder in institutional projects.

The ideal candidate profile

• 15=+ years of experience in marketing operations, CRM and digital marketing

• 5 years+ managing teams and/or technology projects

• MBA in Marketing/IT/Technology I Bachelors in Engineering, Technology

• Experience in AI enabled projects Strong IT skills (Word, Excel and PowerPoint) 

• CRM and Martech Expert I Data Analysis I Business Process Re-engineering I Change Management I Operations Optimization I Problem Solving I AI Enthusiast I Digital Marketing I Ecommerce I Web Tagging I Ecommerce I Web Technology I Proj Management Communication I People Management I Business Management I Talent Develoment I Influence I Business acumen I Coaching I Presentation I Team Management I Strategy

Salary Range: 105,600€ - 132,000€

The posted salary range represents the expected annual base salary for this role. Actual compensation may vary based on factors including relevant education, experience, skills, and internal equity considerations. Base salary is only one of the components of our total compensation. You will also benefit from supplementary benefits like: Hybrid working policy with 2 days worked from home, subsidized meals in our in-house restaurant, Employee Savings Plan and Time Savings Accounts, Pension Defined Contributions Plan fully funded by INSEAD and in-house gym facilities