Senior Designer - Social & Digital

Ipsy talks marketing engine launch that drives beauty brand demand. Key takeaways. * Ipsy has released a marketing solutions engine, using first-party data, product trials, and its creator network to help beauty brands drive demand and retail growth. * Its consumer insights help brands understand consumer interest and optimize marketing throughout the product launch cycle. * Its Oliviaumma campaign shows how audience insights and authentic consumer content can generate measurable traffic and marketing ROI. Ipsy has dispatched an end-to-end marketing and sales engine to address the growing pressure on brands to deliver marketing ROI (return on investment) and prove consumer interest. Ipsy Marketing Solutions aims to help brands drive demand, scale retail, and maximize marketing efficiency. The engine is designed to work alongside retail media strategies, informing brands about consumer preferences and driving engagement across the full marketing lifecycle. Jason Kwong, chief business development officer at Ipsy, tells Personal Care Insights about how the company takes a holistic approach to understanding consumer behavior by utilizing a broad set of informational touchpoints to give brands dependable and data-backed consumer insights. For Ipsy Marketing Solutions, the personalized beauty subscription service company has tapped its social media community base of 16 million and its consumer touch points of over 20 million, alongside first-party data, a product trial ecosystem, and its creator network to develop the engine. Kwong tells Personal Care Insights the company is uniquely positioned to provide beauty insights to partner brands due to its 15 years of expertise in beauty discovery. Reading beauty data Ipsy uses consumer insights to drive beauty brand growth. Ipsy Marketing Solutions is designed to assist beauty brands in bringing attention to their product and supporting consumer demand. The full-funnel marketing and sales acceleration engine works to boost retail growth through a product's launch cycle. Galen Smith, CEO of Ipsy, says: "Launching a beauty product today requires more than generating attention; it requires knowing whether consumers actually want it before it reaches retail." "Ipsy Marketing Solutions [expands] how brands can partner with Ipsy through creator activations, experiential, paid media, and a unified full-funnel engine that helps brands launch smarter, build stronger consumer connections, and drive measurable retail growth." Ahead of a launch, the company helps brands get products to "relevant consumers." Kwong says it provides users with trusted reviews while gathering early signals around preferences and demand. Following a product's launch-to-market, partnering brands can continue to tap these insights to inform creator campaigns, experiential activations, and precision media that reach targeted audiences and drive sales. "What connects those stages is the ability to learn from how consumers are responding and use those insights to inform marketing. Ultimately, the goal is to help brands understand what's resonating and translate consumer engagement into measurable business impact." He underscores that Ipsy has already seen this kind of translation of insights into impact in its previously-mentioned work with Oliviaumma. Leveraging history in beauty Ipsy connects beauty brands with engaged consumers. According to Kwong, Ipsy is differentiated by its scale and trusted consumer relationships in its position to offer a marketing and sales engine. He emphasizes the company's multifaceted informational ecosystem comprising its large social community, broad customer touchpoints, as well as first-person data collated through customer reviews and creator partnerships. "These give us insight into how consumers discover and respond to beauty products - insights that brands can use to build more relevant audiences, generate authentic advocacy, and drive measurable campaigns," he says. Kwong tells Personal Care Insights that Oliviaumma's launch at Sephora illustrates how measurable marketing campaigns can translate to a key competitive advantage. "We leveraged our first-party audience insights and authentic content from Ipsy members who had trialed and reviewed the brand's products in a paid media campaign designed to drive qualified traffic to Sephora.com," he explains. In addition to the ROIs related to the event, the partnership connected Oliviaumma to consumers more directly. "This allows the brand to hear feedback at scale and better understand consumer preferences as it enters retail," says Kwong. "It demonstrates how Ipsy can turn product trial, audience insights, and trusted consumer advocacy into measurable retail performance." The company also recently used its first-party audience insights, paired with social content from community members who tried the products, to bolster the Sephora debut of K-beauty's Oliviaumma. The paid campaign exceeded industry benchmark click-through rates by two to threefold, boasts Ipsy. The company is currently working with brands such as ELF Beauty, Rodial, Elemis, and Dew of the Gods. First-party data helps Ipsy deliver targeted beauty marketing. Reflecting consumer interest. Kwong explains how Ipsy leverages its expertise in personalizing consumer experiences without relying on it as the sole driver of its insights. "Platforms working with consumer behavior and personalization need to be thoughtful about how different signals are interpreted, particularly when translating engagement into insights about broader demand." "We have a large and highly engaged beauty community generating feedback across product trials, reviews, and other customer touchpoints, which gives us the ability to look at consumer response across a broad set of experiences rather than treating any one exposure as definitive." He tells Personal Care Insights that Ipsy's diverse consumer data ecosystem allows the company to evaluate consumer response across more than one type of interaction, rather than conflating a standalone recommendation, trial, or review with broader demand. "Ultimately, our objective is to give brands a reliable view of genuine consumer interest that can help them make smarter decisions before, during, and after a launch," Kwong concludes.

Stitch Fix appoints Sree Sreedhararaj as Chief Product and Technology Officer. Retail technology leader brings deep expertise in personalization, AI and digital innovation to the personal styling service Posted by Stitch Fix * Share this: SAN FRANCISCO, June 15, 2026 - Stitch Fix (NASDAQ: SFIX), the leading online personal styling service, today announced the appointment of Sree Sreedhararaj as Chief Product and Technology Officer (CPTO). In this role, Sreedhararaj will lead the company's technology, product, data science, security and IT teams. "Sree brings deep technical expertise and a relentless focus on the customer," said Matt Baer, CEO, Stitch Fix. "Stitch Fix was built on the belief that shopping should feel personal, inspiring and effortless, and we use our rich client data, innovative and AI-driven technology platform and the trusted relationships our Stylists build with clients every day to deliver on this promise. As AI unlocks new possibilities, we believe the future of retail lies in using this technology to create more human connections. Sree has built technology platforms that make personalization at scale possible. That perspective will be critical as we shape the next era of retail." Sreedhararaj joins Stitch Fix from IPSY, the beauty membership platform, where he served as Chief Technology Officer. At IPSY, he led technology transformation, overseeing the development of its proprietary AI-powered personalization engine and the integration of agentic AI capabilities across the business. He previously served as Chief Technology Officer at Sephora. There, he modernized Sephora's digital infrastructure and led its AI integration and personalization strategy. Earlier in his career, Sreedhararaj held engineering leadership roles at Walmart and served as a consultant at Infosys, where he worked with retailers including Best Buy, Target, Nordstrom and Gap. "Stitch Fix has accomplished something truly unique in apparel retail," said Sreedhararaj. "The company cracked the code on combining human connection with technology to deliver a superior shopping experience. I'm excited to partner with Matt and the entire product and technology organization. Together, we will build on that foundation, continue innovating for our clients and help more people discover styles they will love." About Stitch Fix, Inc. Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client's individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco. Request the Stitch Fix Press Kit Press inquiry? Contact [email protected].

Women's sports see record investment as WNBA wins viewers. 2026-04-09 Makeup brand Ipsy has entered a three-year partnership with the WNBA's Las Vegas Aces, making it the team's official beauty partner. Investment and attention in women's sports have surged this year, with sponsorships reaching $127 million and ad impressions up 79% year over year. The WNBA's 2025 season reached a record average viewership of 1.2 million, reflecting growing fan engagement. Brands like Ipsy are capitalizing on this momentum, joining others in bridging beauty and sports through high-profile partnerships. The Las Vegas Aces, fresh from a championship and boasting a dedicated fanbase, exemplify this growth and present new opportunities for brand collaborations. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.