Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Loopio

Loopio

201-500 employees

RFP response software for enterprises

Data & Analytics
Consulting
Enterprise Software

Junior, Mid

Remote in Canada

Remote work is allowed within a 300 KM radius of Toronto.

Category
Product Marketing
Product
Requirements
  • 2-3 years of experience in Product Marketing, ideally in B2B SaaS.
  • You’re a “strategic doer” – you know how to get things done and can multi-task effectively in a fast-paced environment.
  • You’re deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business.
  • You’re a strong communicator and possess exceptional verbal, written, and presentation skills.
  • You possess the ability to translate technical concepts into tangible, user-focused benefits.
  • You have a keen sense of curiosity, a desire to learn, and are a creative problem-solver.
  • Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing).
Responsibilities
  • Bringing our go-to-market strategy to life: You’ll create and manage tactical product-related campaigns as well as ongoing product-related communications.
  • Developing deep product knowledge: You’ll take ownership of key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams.
  • Partnering closely with Product Managers: You’ll bring new features to market, project manage releases independently, and coordinate with market-facing groups on messaging, positioning, and launch materials.
  • Supporting our market-facing teams: You’ll work with Revenue Enablement and Customer Experience leadership to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
  • Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win.
  • Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning.

Loopio simplifies the process of responding to Requests for Proposals (RFPs) and similar documents through its RFP response software. This software features a smart content management system that organizes a company's knowledge base, allowing teams to collaborate and manage tasks efficiently. Loopio operates on a subscription-based model, providing tools that enhance workflow and automation, helping clients save time and improve response quality. The company's goal is to help medium to large enterprises streamline their proposal processes to secure more business.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$203M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven content management boosts Loopio's market potential.
  • Integration with HubSpot enhances sales and proposal team collaboration.
  • Loopio's acquisition of Avnio expands global presence and enterprise capabilities.

What critics are saying

  • Increased competition from AI-driven RFP tools threatens Loopio's market position.
  • Economic uncertainties may reduce spending on software subscriptions.

What makes Loopio unique

  • Loopio's RFP response software integrates seamlessly with CRM systems like HubSpot.
  • The Response Management Loop Framework offers a holistic approach to proposal management.
  • Loopio's platform supports collaboration across distributed teams with cloud-based solutions.

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