Generative Art Director Manager - Creative

Position Summary...

What you'll do...

Role summary:
The Manager, Generative Art Director leads AI-assisted image production at Walmart Creative — turning product briefs into compelling stories through concept, prompt, and execution of high-fidelity, photorealistic visual campaigns, directing AI-generated imagery that bypasses the generic "AI aesthetic" in favor of believable, human-centered storytelling grounded in authentic lighting, composition, depth-of-field, and color. This is a dual-track role: you are both a working practitioner producing brand-right imagery daily and the internal expert defining how the studio's generative pipeline evolves. You report to the Executive Producer of Post Production and collaborate across creative, production, and post production.
About the team:
Walmart Creative's Post Production team spans commercial editorial, VFX, CG, audio, photo retouching, and Generative AI — an integrated group of specialists who bring campaigns from creative brief to finished deliverable at enterprise scale. The Generative AI practice is one of the team's fastest-growing capabilities, producing site imagery, campaign visuals, and social content across every format the brand requires. The team operates from the LA Studio in Los Angeles and functions as a true in-house studio: fast-moving, cross-disciplinary, and deeply invested in the craft quality of everything it produces.
What you'll do:

• Concept, prompt, and execute photorealistic AI-generated campaigns across product, lifestyle, social, digital, and e-commerce formats — art-directing generative outputs with the rigor of a live-action shoot.
• Build and optimize node-based generative pipelines in ComfyUI, Weavy, and Figma — developing prompt strategies, LoRA frameworks, and reusable workflow components that scale across campaigns.
• Perform high-level Photoshop compositing and retouching, blending AI outputs with real product photography and brand assets.
• Coach and mentor designers on AI-assisted workflows, prompt engineering, and node architecture — building team capability across the studio.
• Evaluate and introduce emerging GenAI tools, serving as the studio's primary subject matter expert.

What you'll bring:

• 2–3 years of hands-on experience with Generative AI engines, pipeline architectures, and image generation tools in a professional production environment.
• Proven background in art direction, graphic design, retouching, or compositing — with a portfolio of believable, artifact-free AI-generated imagery.
• Deep knowledge of photography, lighting logic, lensing, and color grading applied to generative outputs.
• Mastery-level Adobe Creative Suite proficiency, with expert-level Photoshop compositing.
• Advanced experience in ComfyUI, Weavy, or equivalent node-based tools, including LoRA and ControlNet workflows.
• Advanced LLM proficiency for prompt engineering, concept development, and VibeCoding-style automation scripting.
• 7+ years total in design or creative roles; agency and in-house brand experience preferred.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)

Primary Location...

5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.