RemoteMust be based within approximately three hours of Central European Time.
About the job
Requirements
3–7 years of hands-on experience in video production, editing, content creation, or a creative role at a social-first agency or direct-to-consumer brand.
A genuine, current feel for short-form social content, including the ability to identify what is working and describe the underlying craft decisions.
Ability to understand paid media and performance marketing reports to inform creative decisions.
Real editing experience, or close collaboration with editors, with fluency in editing terminology and workflows.
Enough on-set or production experience to identify when a storyboard will not translate and determine how to address it.
Ability to distinguish a good advertisement from a great one quickly and explain the reasons in actionable terms.
Ability to provide specific, timestamped, producible feedback.
High emotional intelligence when giving honest creative feedback.
Comfort with ambiguity and a fast pace while building systems and operating at volume.
Fluent English and confidence presenting creative rationale to clients when needed.
Responsibilities
Review storyboards, raw footage when necessary, and final edits before they go to clients.
Act as the quality gate, clearly explaining what must change and why when work is not ready.
Build and maintain the advertisement example library, creative checklists, and “what good looks like” guides.
Identify recurring editing, storyboard, and hook problems and address them at their root.
Review raw footage after shoots and direct what is usable, what is not, and what should be done differently next time.
Give video editors precise feedback on pacing, cut points, text overlays, sound design, and other editing craft.
Direct static assets, thumbnail frames, and text treatments using design fundamentals appropriate for phone screens.
Explain what a 9:16 user-generated-content advertisement needs to accomplish in its first two seconds.
Review storyboards before shoots and identify what is not shootable as written, missing talent or set requirements, and brief or concept drift.
Give production the creative context needed to prepare for shoots, including important angles, editing needs, and quality expectations.
Periodically join high-stakes or new-format shoots at the Amsterdam studio, approximately three times per year.
Help build a visual reference library covering effective set styles, lighting setups, and shooting approaches.
Maintain a current, critical relationship with TikTok, Meta, and emerging short-form platforms.
Curate a regular inspiration feed with content examples, explanations of why they work, and applicable production ideas.
Evaluate formats and trends and make a case for adopting or skipping them.
Bring fresh creative references when the team’s output becomes formulaic or dated.
Give Creative Strategists feedback on creative strategy presentations and scripts to develop their creative judgment.
Run regular creative review sessions and inspiration shares.
Serve as the team’s trusted creative reviewer when work is not yet ready.
Approve Creative Milkshake’s social content and website portfolio.
Help define and document Creative Milkshake’s creative point of view, format instincts, aesthetic signatures, and distinctive content characteristics.
Desired Qualifications
Experience as a video editor or post-production lead with a strong social creative eye.
Experience as a user-generated-content creator or content creator with a granular understanding of performance.
Experience as a creative producer working between strategy and production.
Experience as a social content lead or in-house creative at a direct-to-consumer brand.
Who we are
Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and TikTok - high-volume, fast-moving, and built to convert.
We’re a close-knit team of ~34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.
Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.
The role
We make a lot of content. Across a portfolio of DTC clients, our studio shoots and edits dozens of UGC ads every week. Most of it is good. Some of it is great. And the difference between good and great is specific: the hook that actually stops the scroll, the edit that holds attention, the subtle thing that makes a piece of content feel native rather than forced. That's what this role is about.
We’re looking for a Creative Lead (Social & UGC) to be the final creative eye before work reaches clients. You'll review raw footage, storyboards, and final edits, and give the kind of specific, hands-on feedback that actually improves the work rather than just flags problems.
You’ve made content yourself. You’ve been on set, you’ve been in the edit, you know what it takes to make a 15-second video that does something to the person watching it. You bring that maker's instinct to a quality and creative leadership role, and you use it to raise the bar across a whole studio.
Timezone preference
For this role, we're only considering candidates based in +/−3 hrs CET time zone.
What you’ll do
Hold the creative quality bar
Review storyboards, raw footage when necessary, and final edits before they go to clients
Be the quality gate: if something isn’t ready, you say so clearly, and you explain exactly what needs to change and why
Build and maintain the ad example library, creative checklists, and “what good looks like” guides that codify your instinct into something the whole team can learn from
Spot recurring patterns: editing habits that aren't working, storyboard mistakes that keep appearing, hooks that aren't landing. Address them at the root, not ad by ad
Give hands-on creative direction in post
Review raw footage after shoots and provide clear direction on what’s usable, what’s not, and what to do differently next time
Give precise editing feedback to our video editors: pacing, cut points, text overlays, sound design, the craft layer that turns a decent edit into something that performs
Understand design fundamentals well enough to give direction on static assets, thumbnail frames, and text treatments: what reads on a phone screen and what doesn't
Know what a 9:16 UGC ad needs to do in the first 2 seconds, and be able to articulate it in a way an editor can act on immediately
Support production with a creative eye
Review storyboards before shoots and flag what isn’t shootable as written, what talent or set requirements are missing, and where the brief and the concept have drifted
Give production the creative context they need to go into a shoot prepared: what angles matter, what the edit is going to need, what “good” looks like for this format and this brand
Periodically join shoots at the Amsterdam studio (+-3 times a year) when creative stakes are high or a new format is being tested
Over time, help build a visual reference library for the studio: what set styles, lighting setups, and shooting approaches produce the most versatile footage
Drive platform and content intelligence
Maintain a genuine, current relationship with TikTok, Meta, and emerging short-form platforms: scrolling with a critical eye, not just awareness
Curate a regular inspiration feed for the team: specific content examples with notes on why they work, what the craft decisions are, and how we could produce something similar in our studio
Know the difference between a format worth adopting and a trend worth skipping, and be able to make the case either way
Bring fresh creative references when the team’s output starts feeling formulaic or dated
Build the team’s creative instinct
Give Creative Strategists feedback on CSPs and scripts that builds their creative eye over time, not just fixes the brief in front of them
Run regular creative review sessions and inspiration shares that create a shared language for what “good” means at Creative Milkshake
Be the person the team brings work to when they're not sure if it's there yet, and give them an answer they can trust
Own CM’s creative identity externally
Approve CM's own social content and website portfolio: what we put out about ourselves should reflect the standard we hold for clients
Help define and document CM’s creative POV over time: the format instincts, the aesthetic signatures, the things that make our content recognizably ours
Who you are
We’re not filtering on titles. We're looking for a specific type of person: someone with a sharp creative eye for what works on social, who wants to use that experience to raise the quality of an entire studio's output.
3–7 years of hands-on experience in video production, editing, content creation, or a creative role at a social-first agency or DTC brand. You've made things, not just briefed them
A genuine, current feel for short-form social content: you scroll TikTok and Meta with a critical eye, you notice what’s working before it’s obvious, and you can describe the craft decisions behind it in specific terms
Ability to understand paid media and performance marketing reports to inform creative decisions
Real editing experience, or close enough collaboration with editors, that you speak the language of the edit
Enough on-set or production experience to spot when a storyboard isn’t going to translate, and know what to do about it
The ability to tell a good ad from a great one in seconds, and explain why in a way the person who made it can actually use
Feedback that is specific, timestamped, and producible, not vague creative notes that leave people guessing
High EQ: you can give honest creative feedback without damaging the confidence or the relationship of the person on the other end
Comfortable with ambiguity and pace: we're building systems while operating at volume
Fluent in English, confident presenting creative rationale to clients when needed
Backgrounds that tend to produce this person
There’s no single path. People who are great at this role often come from one of these places:
A video editor or post-production lead who has developed a strong creative eye for social, and wants to work upstream on quality rather than just executing edits
A UGC creator or content creator who has built a real, granular understanding of what performs and why, and wants to bring that instinct to a studio environment at scale
A creative producer who sits between strategy and production, has strong taste, and wants to formalise that into a quality leadership role
A social content lead or in-house creative at a DTC brand who has been hands-on with short-form video and wants to take their creative judgement further
What they all share: they’ve made things, they have taste, and they can teach it.
You’ll thrive here if…
You get genuinely excited about the craft of short-form video: the hook, the cut, the text timing, the sound. You find it hard to watch a mediocre ad without knowing what you'd fix
You want a role where your creative instinct directly improves what goes out the door every week
You’re energised by the challenge of holding a high standard at volume: lots of content, lots of clients, fast turnarounds
You want to shape creative culture from the inside: setting a standard, building the resources that make a team better, defining what “good” means at a growing studio
The idea of helping a UGC studio move toward elevated social-first content over the next couple of years sounds like exactly the right moment to join
This role isn’t for you if…
You’ve only worked in creative strategy or performance marketing and haven’t been hands-on with video production or editing
Your creative background is in brand identity or traditional advertising rather than short-form, social-first content
You prefer to stay in the strategic or conceptual space and find production and editing detail less interesting
You’re primarily looking for a people-management role. Your influence here comes through creative expertise, not team size