Director of Sales & Marketing

We are seeking an experienced and commercially driven Director of Sales & Marketing to lead the hotel’s sales and marketing strategy, drive revenue growth and strengthen the hotel’s positioning within the Penang market.

Key Responsibilities

• Lead and execute the hotel’s overall sales and marketing strategy in line with business objectives and IHG brand direction.
• Develop annual sales and marketing plans, budgets, forecasts and commercial action plans.
• Drive revenue across key market segments including Corporate, MICE, Groups, Leisure and Events.
• Lead, coach and develop the Sales & Marketing team to achieve individual and hotel revenue targets.
• Identify new business opportunities while strengthening relationships with key accounts, corporate clients and business partners.
• Work closely with Revenue Management and other Commercial functions to optimise pricing, market segmentation and revenue opportunities.
• Monitor market trends, competitor performance and business intelligence to identify risks and opportunities.
• Oversee marketing, digital, communications and promotional activities to strengthen hotel visibility and brand positioning.
• Represent the hotel at key client engagements, networking events, trade shows and industry activities.
• Collaborate closely with the General Manager and hotel leadership team in developing and delivering the hotel’s overall business strategy.
• Ensure sales activities, account management, reporting and commercial processes comply with IHG standards and hotel requirements.

Requirements

• Degree or Diploma in Sales & Marketing, Hospitality, Business Administration or a related discipline.
• Strong leadership experience in hotel Sales & Marketing, preferably within an international hotel brand.
• Proven track record in driving revenue, developing key accounts and leading high-performing commercial teams.
• Strong understanding of the Penang and Northern Region business, corporate and MICE markets would be an advantage.
• Strong commercial acumen, strategic thinking and analytical capability.
• Excellent communication, presentation, negotiation and stakeholder-management skills.
• Ability to build effective relationships with owners, corporate clients, business partners and internal stakeholders.