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Marrina Decisions

Marketing agency delivering data-driven demand generation

Marketing Operations Manager-Marketo

Growth & MarketingConfirmed live in the last 24 hours
Full-timeIllinois City, IL, USA

About the Job

Requirements

  • Must be able to work in a fast-paced, matrixed organization.
  • Program and project management skills are required.
  • Requires 3–5 years of Marketo experience and 2–3 years of Salesforce experience.
  • Must have hands-on experience with dashboards and reporting and be able to create slides for executive review.
  • Must be a U.S. citizen or able to work in the United States without corporate sponsorship.

Responsibilities

  • Use Marketo to build programs and generate consistent inbound lead traffic, including using its available features; knowledge of Salesforce integration is also needed.
  • Apply Marketo and Salesforce best practices collaboratively and hands-on.
  • Manage lead management, lead routing, and lifecycle management.
  • Develop a strategic approach to optimization and scalability in marketing technologies.
  • Review program requirements with the team, identify optimization opportunities, and update progress on email marketing campaigns and programs.
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations for business needs and goals.
  • Manage large datasets while maintaining data health and quality.
  • Monitor key performance metrics and dashboards, and alert leadership when action is required.
  • Manage lead quality, lead scoring, and lead routing in Marketo.
  • Assess ad hoc analytics project requests and determine the appropriate approach and team members to support.
  • Advise marketing operations functions on the data requirements needed to conduct analyses.
  • Ensure data findings are visualized clearly to resonate with stakeholders and highlight implications.

Desired Qualifications

  • Lead nurturing and lead scoring experience is desirable.

About the Company

Marrina Decisions

Marketing agency delivering data-driven demand generation

Marrina Decisions is a marketing services firm that helps companies grow revenue by implementing scalable, data-driven marketing systems. It focuses on Marketo, Salesforce (SFDC), ABM, and demand-generation programs to align marketing and sales and shorten sales cycles. The company offers end-to-end support—from strategy to execution—guided by leaders who share market insights to shape data-driven plans. Its approach centers on turning marketing programs into profit centers by improving conversion rates and overall efficiency. Compared with competitors, Marrina Decisions emphasizes simple, scalable solutions tailored to both short-term wins and long-term growth, with leadership actively guiding clients through adoption and execution. The firm's goal is to increase client revenue and profitability by delivering measurable marketing performance.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Santa Clara, CA
Founded
2012

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