Full-Time

Manager – Artist Relations & Marketing

Posted on 9/11/2024

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consumer Software
Entertainment

Mid

Miami, FL, USA

Category
Art, Graphics & Animation
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Marketing
Requirements
  • 3-5 years of experience in project management, marketing (including digital marketing) and/or artist relations within the entertainment industry.
  • Bachelor’s degree in marketing or a related field.
  • Excellent communicator with strong negotiation and relationship-building skills.
  • Organized, passionate, and strategically positive, capable of supervising projects and timelines from inception to completion.
  • Knowledgeable about the Latin music industry in the USA – familiarity with US General Market a plus!
  • Knowledgeable with the workings of Digital Marketing – including understanding paid media plans, influencer campaigns, social media scheduling and communications.
  • Fluent in written and spoken Spanish and English.
Responsibilities
  • Manage multiple projects at once
  • Lead and contribute to the creation, development, and execution of 360-degree marketing strategies/plans in collaboration with all other departments involved - from planning to final product.
  • Identify innovative exposure and revenue-generating opportunities, managing projects and campaigns with the Artist services team.
  • Manage digital partner opportunities and campaigns to achieve optimal support.
  • Handle press and creator opportunities for assigned artists in close collaboration with the Publicity and Digital department.
  • Implement online strategies developed in conjunction with the Digital Marketing team – including but not limited to influencer marketing, paid media campaigns, eCRM, content creation, etc.
  • Ensure marketing plans and strategies are executed globally by working with the International Marketing department.
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaboration with Duolingo opens new revenue streams and expands audience reach.
  • Acquisition of Cobalt Music enhances presence in the European market.
  • Partnerships in Africa strengthen influence and talent pool in emerging markets.

What critics are saying

  • Independent artists using platforms like TikTok bypass traditional labels.
  • AI-generated music could disrupt talent management and discovery processes.
  • Artists demanding more control over music rights challenge existing revenue models.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers unique financial insights for artists.
  • The company has a vast catalog of historically significant recordings.
  • Sony Music's Global People Promise integrates music, technology, and culture.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

INACTIVE