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Highmark Health

Health insurance plans and wellness resources

Wellness Engagement Specialist

Marketing Generalist & ManagementPosted on Oct 14
Full-timePittsburgh, PA, USANo salary listed

About the Job

Requirements

  • A Bachelor's degree in Business, Human Resources, or a clinical or health-related field such as Exercise, Nutrition, Nursing, or Public Health Management, or prior experience with wellness or other benefits program design and implementation as a substitution.
  • Three to five years of experience in a clinical, health, or work-site health promotion setting, including program planning, development, implementation, and evaluation.
  • Experience working in a highly matrixed and complex management structure.
  • Experience in the health insurance field working with health plans.
  • Written and oral communication, analytical, and interpersonal skills.
  • Problem-solving skills.

Responsibilities

  • Execute the operational aspects of wellness programs and provide strategic consultation to internal stakeholders to support the development and implementation of effective client and member wellness initiatives.
  • Plan, implement, and manage wellness programs, rewards, campaigns, timelines, and ongoing administration.
  • Develop strategies and communications that increase awareness, participation, and sustained engagement among employees and members.
  • Manage multiple initiatives, stakeholders, deliverables, and deadlines in a complex, matrixed environment.
  • Interpret participation, engagement, and program results, and translate findings into actionable recommendations.
  • Build cross-functional partnerships, coordinate with vendors, and resolve implementation or service-delivery issues.
  • Collaborate with internal partners to create and execute wellness strategies that increase client and member engagement or enrollment in programs and initiatives; facilitate wellness-program operations, including reward-program design and setup.
  • Educate, consult with, and train internal stakeholders on resources, content, processes, timelines, and program components.
  • Work collaboratively within a team to share best practices and client successes, and use enterprise services to support a positive customer experience.
  • Provide standardized communication materials and implementation support for wellness initiatives; create content, identify customer needs, and develop and use wellness campaigns and resources to maximize member engagement and prevent adverse risk migration.
  • Use data, trends, and best practices to recommend client-focused solutions or interventions to achieve outcomes.
  • Lead special projects, workgroups, and initiatives to enhance wellness offerings and streamline business processes.
  • Advise and make recommendations on health and wellness resources and products to educate sales and internal stakeholders and help customers achieve measurable health and wellness objectives.

Desired Qualifications

  • One to three years of experience within the health insurance industry and an understanding of health insurance products.

About the Company

Highmark Health

Health insurance plans and wellness resources

Highmark Health provides health insurance plans in Pennsylvania, Delaware, and West Virginia for individuals, families, businesses, and Medicare beneficiaries. Plans are funded by premiums and government reimbursements, and cover services like doctor visits, hospital stays, prescription drugs, and preventive care, plus member tools such as symptom checkers, cost and coverage details, and OTC rapid test reimbursements. It differentiates itself through active community involvement and sustainability efforts, alongside a large, diverse member base and Medicare compatibility that influence plan design. The goal is to improve community health by offering comprehensive coverage and supportive health resources while operating in a responsible and sustainable way.

Company size
5,001-10,000
Company stage
Grant
Total funding
$29.6M
Headquarters
Pittsburgh, PA
Founded
1996

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