Digital PR Associate Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

As Digital PR Associate Director, you’ll lead the development of insight-driven digital PR and link acquisition strategies that are rooted in data and designed to deliver measurable business impact. You’ll combine creativity with analytical thinking to identify opportunities, shape campaigns, and ensure our clients’ digital presence grows in both authority and visibility.

Your day-to-day tasks will be varied, including tasks such as interrogating data sources (such as search data, competitor analysis, consumer insights, media landscapes) to identify opportunities and inform campaign strategy. You will translate campaign results into clear business outcomes, tying digital PR activity to SEO and wider marketing goals. You’ll also champion data-led decision making across the team, ensuring campaigns are measurable, repeatable, and scalable. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

Responsibilities

• Own the digital PR vision for key clients, ensuring activity ladders up to wider SEO and marketing objectives.
• Use data sources (e.g. keyword research, link analysis tools, media monitoring, consumer trends, social listening) to shape strategy and evaluate campaign opportunities.
• Stay ahead of industry shifts in search, digital PR, AI, and data-driven storytelling, introducing new tactics to the team.
• Work with the content team to create link-worthy content
• To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Line manage Digital PR manager/s and oversee junior members of the Digital PR team
• Deliver training for more junior members of the team

Qualifications

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
• Comfortable handling large datasets (e.g. search data, backlink profiles, competitor benchmarking)
• Proven track record of building links for a range of niches
• Experience with link building tools

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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