Claire's is a global retailer offering fashionable jewelry, accessories, cosmetics, and exclusive piercing services under the Claire's and ICING brands, targeting young women ages 18–35. Customers shop in stores or online, and in-store piercing is performed by trained staff using sanitary procedures, while products span trend-driven jewelry, accessories, and a toy shop for younger shoppers. It differs from competitors through its specialist piercing expertise, dual-brand strategy, extensive store footprint across North America and globally, and a family-friendly product mix. The goal is to be the go-to destination for self-expression through affordable fashion jewelry and services, expanding its online presence and store network while maintaining leadership in piercing services.
Company Size
51-200
Company Stage
Acquired
Total Funding
$140M
Headquarters
Bartlesville, Oklahoma
Founded
1974
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