Employment Counsel
About the job
- A J.D. or equivalent legal qualification and active membership in good standing in at least one U.S. state bar, with eligibility to practice in this role.
- Approximately 6+ years of relevant employment-law experience, including substantial experience counseling employers directly.
- Strong knowledge of U.S. employment law, including California and multistate issues, and experience applying that knowledge to practical workplace decisions.
- Experience advising on sensitive employee relations matters, investigations, performance management, accommodations, and separations.
- Experience supporting international employment matters and coordinating with local counsel.
- Ability to give a clear recommendation when facts are incomplete, distinguish material risks from manageable ones, and escalate appropriately.
- Strong drafting, communication, and relationship-building skills, with discretion, empathy, and sound judgment.
- Track record of managing competing priorities and carrying matters through to completion.
- Interest in improving how work gets done through practical tools, training, and repeatable processes.
- Advise on hiring, performance management, disciplinary actions, employee complaints, leaves and accommodations, workplace conduct, and separations, helping stakeholders make informed decisions that account for legal risk, business needs, and employee experience.
- Advise on investigation planning, fact gathering, documentation, findings, and remedial action; lead or oversee investigations when appropriate; help preserve confidentiality and privilege and establish clear escalation paths.
- Support individual and group exits, severance decisions, settlement negotiations, employee communications, and country-specific processes in partnership with People, Finance, and local counsel.
- Draft, review, and improve offer letters, employment and separation agreements, confidentiality and invention-assignment agreements, and related templates; advise on employment issues involving commissions, bonuses, final pay, and other compensation arrangements.
- Coordinate advice across the United States and international markets, including matters involving direct employees, contractors, and employer-of-record arrangements; identify when local expertise is needed and translate that advice into workable recommendations.
- Partner with Legal Operations and People Operations on intake, triage, approval workflows, templates, playbooks, and matter tracking; establish clear ownership and enable teams to handle routine matters within agreed guidelines.
- Assess employment claims and threatened disputes, coordinate preservation and response efforts, and manage external counsel’s scope, strategy, quality, and spend.
- Deliver practical training for People partners and managers, identify recurring issues, and prioritize targeted improvements to policies and practices; collaborate with Privacy, Security, Corporate Legal, and specialist counsel where employment matters intersect with their responsibilities.
- In-house employment counseling at a technology company or another business with a distributed workforce.
- Experience with employment disputes, workforce changes, contractor classification, or employer-of-record arrangements.
- Experience developing employment playbooks, document workflows, or tools that enable People teams to operate more independently.
- Experience with employment counseling for teams in the UK, Mexico, Colombia, Poland, the Philippines, India, or Canada.
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About The Role
Apollo is seeking an Employment Counsel to partner closely with our People team and business leaders on employment matters across our global workforce. You will provide practical advice throughout the employee lifecycle, help resolve sensitive workplace issues, and build processes that enable timely, consistent decisions.
This is a hands-on individual contributor role with meaningful ownership. You will work directly with People Business Partners, People Operations, Talent Acquisition, and other stakeholders, bringing sound judgment, clear recommendations, and an understanding of how legal advice translates into action. You will also coordinate with local counsel to address jurisdiction-specific requirements and apply that advice within Apollo’s broader approach to managing its workforce.
What you’ll do
- Provide day-to-day employment counseling. Advise on hiring, performance management, disciplinary actions, employee complaints, leaves and accommodations, workplace conduct, and separations. Help stakeholders understand their options and make informed decisions that account for legal risk, business needs, and the employee experience.
- Partner on sensitive employee relations matters. Advise on investigation planning, fact gathering, documentation, findings, and remedial action; lead or oversee investigations when appropriate. Help preserve confidentiality and privilege and establish clear escalation paths.
- Guide separations and organizational changes. Support individual and group exits, severance decisions, settlement negotiations, employee communications, and country-specific processes in partnership with People, Finance, and local counsel.
- Develop and maintain employment documents. Draft, review, and improve offer letters, employment and separation agreements, confidentiality and invention-assignment agreements, and related templates. Advise on employment issues involving commissions, bonuses, final pay, and other compensation arrangements.
- Support a global workforce. Coordinate advice across the United States and international markets, including matters involving direct employees, contractors, and employer-of-record arrangements. Identify when local expertise is needed, ask focused questions, and translate that advice into workable recommendations.
- Build repeatable processes. Partner with Legal Operations and People Operations on intake, triage, approval workflows, templates, playbooks, and matter tracking. Establish clear ownership and enable teams to handle routine matters within agreed guidelines.
- Manage disputes and outside counsel. Assess employment claims and threatened disputes, coordinate preservation and response efforts, and manage external counsel’s scope, strategy, quality, and spend.
- Strengthen prevention and training. Deliver practical training for People partners and managers, identify recurring issues, and prioritize targeted improvements to policies and practices. Collaborate with Privacy, Security, Corporate Legal, and specialist counsel where employment matters intersect with their responsibilities.
What you bring
- J.D. or equivalent legal qualification and active membership in good standing in at least one U.S. state bar, with eligibility to practice in this role.
- Approximately 6+ years of relevant employment-law experience, including substantial experience counseling employers directly.
- Strong knowledge of U.S. employment law, including California and multistate issues, and experience applying that knowledge to practical workplace decisions.
- Experience advising on sensitive employee relations matters, investigations, performance management, accommodations, and separations.
- Experience supporting international employment matters and coordinating with local counsel.
- The ability to give a clear recommendation when facts are incomplete, distinguish material risks from manageable ones, and escalate appropriately.
- Strong drafting, communication, and relationship-building skills, with discretion, empathy, and sound judgment.
- A track record of managing competing priorities and carrying matters through to completion.
- An interest in improving how work gets done through practical tools, training, and repeatable processes.
Experience that would be especially valuable
- In-house employment counseling at a technology company or another business with a distributed workforce.
- Experience with employment disputes, workforce changes, contractor classification, or employer-of-record arrangements.
- Experience developing employment playbooks, document workflows, or tools that enable People teams to operate more independently.
- Experience with employment counseling for teams in the UK, Mexico, Colombia, Poland, the Philippines, India or Canada.
What success looks like
People partners trust your advice and involve you early. Sensitive matters receive timely, well-supported recommendations and clear follow-through. Recurring questions become useful guidance and workflows. International advice is coordinated effectively, and the team has better visibility into open matters, priorities, and emerging risks.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
Tier 1 Pay Range (San Francisco, New York City, Seattle) 200000 - 245000 USD
Tier 2 Pay Range (All other US Locations) 175000 - 215000 USD
About the company
Apollo.io provides a sales intelligence and engagement platform that helps businesses find leads and manage outreach. Users search a database of over 200 million contacts to build targeted lists and then use automated email and phone sequences to contact those prospects directly within the tool. Unlike many competitors that only provide data, Apollo.io combines lead sourcing, data enrichment, and communication tools into a single interface to keep information accurate. The company's goal is to help sales teams of all sizes increase their revenue by making the process of finding and contacting customers more efficient.
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$251.3M
Headquarters
San Francisco, California
Founded
2015
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Simplify's Take
What believers are saying
- Apollo’s AI Assistant reached nearly 20,000 weekly active users by Mar. 4, 2026.
- Enterprise accounts grew 400% over twelve months, and Apollo crossed $150 million ARR.
- Hunter pilot launched Sept. 15, 2026, with general availability planned for November, expanding distribution.
What critics are saying
- ZoomInfo’s patent suit in Delaware continues after May 6, 2026, draining management time.
- Salesforce Hunter uses Apollo data without Apollo subscriptions, weakening Apollo’s direct monetization and pricing power.
- Microsoft, Salesforce, and AI assistants can bundle prospecting data, turning Apollo into a commodity.
What makes Apollo.io unique
- Apollo merged data, intelligence, and execution into one GTM system on Sept. 30, 2026.
- Apollo’s database spans 240 million contacts and 600,000 companies, powering Salesforce Hunter integration.
- Apollo acquired Pocus on Mar. 19, 2026, adding enterprise signal intelligence and prioritized action.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Financial Planning
Company News
AI infrastructure capital floods in while niche models win deals. This week's rounds reveal a market splitting into two lanes: multi-billion-dollar bets on raw compute capacity and disciplined capital flowing to AI built for specific industries. Mega-Capital is reshaping the infrastructure floor. The numbers at the infrastructure layer are no longer legible as venture rounds. As reported by CNNBC, Broadcom, Apollo, and Blackstone have formed a $35 billion partnership aimed at expanding advanced AI computing capacity and building out next-generation data centers [[2]]. This is not a startup bet - it is a structural commitment by hardware, private equity, and alternative asset players to own the physical layer of AI for the next decade. Oxide Computer, an Emeryville company that manufactures rack-scale cloud computers for corporate and government data centers, raised $445 million in a Series D led by Eclipse, according to Hoodline [[5]]. The company says demand is already outrunning its manufacturing capacity even after a major production scale-up over the past year. That constraint - too many orders, too few machines - is the kind of problem that attracts large capital quickly, and it did. For founders raising at pre-seed or seed, these rounds are context, not competition. What they signal is that enterprise buyers - particularly in regulated sectors - are actively procuring compute infrastructure. If your product sits on or near that layer, the customer urgency is real and growing. Series A valuation benchmarks are being reset at the top. TypeSafe AI closed an $870 million Series A at a $7.5 billion valuation, led by Andreessen Horowitz with participation from Sequoia Capital and DCVC, as Tech Company News reported [[1]]. The round came just three weeks after the company launched what it describes as a non-text decision model. The speed between launch and close - and the size of the outcome - reflects how quickly conviction is forming around new AI model categories when a lead investor decides to move. This round will influence how founders and investors discuss Series A pricing for the next two quarters. An $870 million Series A is not a benchmark most companies will reach, but the valuation logic - that a differentiated model architecture can command a billion-dollar-range entry - does filter down into how term sheets get negotiated across the market. Expect investors at smaller check sizes to reference this round when founders push on valuation. Domain-Specific AI is closing real rounds at real valuations. The more actionable signal for most founders this week comes from Albert Invent, which raised a $55 million Series B led by TCV at a $340 million valuation, as AI Weekly reported [[3]]. Albert Invent builds AI for chemistry and materials science: its Valence model was trained on 15 million molecules and the full chemical patent corpus, and the company claims it is 45 times more accurate than general-purpose AI for chemistry tasks. Customers include BASF, Henkel, Clorox, Kenvue, and AkzoNobel. The Albert Invent round is a clean example of what is working in enterprise AI right now: a model trained on domain-specific data, sold to named customers in a single industry, with a measurable accuracy claim versus a general alternative. None of those elements are accidental. TCV led at a valuation that implies roughly six times the round size - a multiple that reflects recurring revenue and customer quality, not speculation. The lesson for founders is structural. General-purpose AI positioning is increasingly difficult to finance at the seed and Series A stage, while vertical specificity - genuine training data advantages, measurable performance gaps, and referenceable enterprise customers - continues to attract institutional capital. AI agent infrastructure is an early but funded bet. Scuba, a startup founded by two former Slack executives, raised $34 million from Accel, IVP, and a group of startup CEOs including Stripe's Patrick Collison, as reported by Aventure.vc [[4]]. The company is building what it calls a context engine - infrastructure designed to give AI agents and human teams access to the institutional knowledge and working style of an organization, which Scuba's founders refer to as capturing organizational "taste." The round is notable for two reasons. First, the check size and investor quality signal that agent infrastructure is being treated as a serious category, not a feature. Second, the founding team's background matters here: people who built communication tools at Slack at scale have direct insight into where AI agents break down in real team environments. That founder-problem fit is the kind of thing that unlocks conviction from top-tier funds at an early stage when the product is still forming. What is not yet clear from the reporting is whether Scuba has paying customers or is pre-revenue. For founders evaluating how to position comparable plays, that distinction will matter significantly when they reach their own conversations with investors. This week, if you are raising. * If you are building AI for a specific industry, identify one measurable performance claim against a general-purpose alternative and lead with it in every investor conversation this week - Albert Invent's 45x accuracy framing is the kind of anchor that drives conviction. * Review whether your deck addresses compute access and infrastructure costs directly: with $35 billion moving into AI infrastructure and Oxide's supply constraints in the news, investors are asking hard questions about how AI startups will access capacity at scale [[2]] [[5]] . * If you are raising a Series A and your round is below $50 million, prepare a clear answer for why your valuation is appropriate given the TypeSafe AI benchmark - investors will raise it, and having a grounded, specific response protects your negotiating position [[1]]. Sources. ai infrastructure series a vertical ai enterprise software
Campfire, an AI-native ERP platform for finance teams, has appointed Marcio Arnecke as chief marketing officer. He will lead its global marketing, including brand, product marketing, demand generation, communications, and growth. Arnecke was most recently chief marketing officer at Apollo.io. He also held leadership roles at Intercom, where he helped bring its AI customer service agent Fin to market, and at Zendesk. The San Francisco company is challenging legacy ERP providers such as NetSuite. "Finance teams have been underserved by both technology and marketing for far too long," Arnecke said. Founder and chief executive officer John Glasgow said Arnecke's experience scaling AI and SaaS businesses makes him an outstanding addition to the leadership team.
Apollo's AI GTM system: what is actually live right now. C By Charles Summers · Oct 8, 2026, 9:28:31 AM Apollo announced three products at its ApolloNEXT conference in San Francisco on September 30, 2026: Builder Studio, the Apollo Intelligence Layer, and Apollo Messaging OS. Only the Intelligence Layer is available today. Builder Studio, Email Campaigns, and Ad Audiences are listed as "available soon," with no release dates and no pricing announced. This was CEO Matt Curl's first major launch since he took over from co-founder Tim Zheng in February 2026, and it reframes Apollo from a contact database with sequences into something closer to an operating system for go-to-market. Here is what actually shipped, what is still a promise, and what it means if you are paying for Apollo or any tool it now overlaps. What did Apollo announce at ApolloNEXT 2026? Three product lines, in different states of readiness: | Product | What it does | Status | | Builder Studio | Describe a GTM tool in plain English and Apollo builds the page, database, or automation on its own data and infrastructure"Available soon," early beta users only | | Intelligence Layer: Intelligence Profile | A continuously updated view of each contact and account, enriched from Apollo data, your CRM, and engagement history | Live now | | Intelligence Layer: GTM Harness | An AI reasoning engine with GTM-specific skills, memory, and governance that recommends accounts, contacts, and next actions | Live now | | Messaging OS: Email Campaigns | Marketing email sending from inside Apollo, plus a new Bulk Send API built for agents"Available soon" | | Messaging OS: Ad Audiences | Pushes Apollo lists straight into Google Ads audiences"Available soon" | Sign-ups for the unreleased pieces run through Apollo's beta page. If a feature on this list matters to your 2026 plan, treat it as roadmap, not product. What is actually live right now? The Intelligence Layer. That is the honest summary. Intelligence Profiles and the GTM Harness are available in-product today, and they matter most for teams already running AI SDR workflows, because recommendations are only as good as the context engine behind them. Apollo also shared growth numbers that explain the direction: the company says it passed 5 million users across more than 600,000 companies, that teams using its MCP server grew more than 4x between March and August 2026, and that daily credit consumption rose nearly 10x over the same stretch. Those figures are self-reported, but the shape is clear. Usage is shifting from humans clicking filters to agents burning credits through APIs. Curl's pitch at the keynote: "You no longer need a RevOps army and millions of dollars to build a successful engine." What does Messaging OS mean for your cold email stack? Email Campaigns is the quiet land grab. Apollo already owns sequences for many teams. Adding marketing email and a Bulk Send API puts it on a collision course with dedicated senders like Instantly and Smartlead, and Ad Audiences does the same to the list-syncing middleware between your data provider and Google Ads. It also escalates the platform war. ZoomInfo launched Agent Teams inside GTM Studio the same week, and both companies are chasing the same claim: one system that holds the data, reasons over it, and executes outreach. If you stitch together ZoomInfo or Lusha for data plus a separate sender, the pitch from both sides is now "stop stitching." Its take: do not rip anything out over an "available soon" slide. Deliverability infrastructure, warmup, and inbox rotation are exactly the parts Apollo has not proven yet, and the first release of any bulk sender is where domains go to die. Keep your sending stack until Email Campaigns ships and someone else burns their domain finding the edges. Does this change whether Apollo is worth buying? Not yet, but it changes what you are betting on. As of today Apollo's pricing page lists Free, Basic, Professional, and Custom plans and does not publish per-plan prices, so run your own quote rather than trusting third-party price lists. No new pricing was announced at ApolloNEXT. Two structural things to know before you commit: credits are pooled across the team and granted each billing cycle, and unused credits expire with no rollover, including purchased add-ons. If agents really do drive 10x credit burn, expiring credits are the mechanism that monetizes it, so size your tier to real usage, not optimism. | Thinking about Apollo? The free plan is the cheapest way to see the Intelligence Layer on your own accounts, and Hacking Demand LLC track the best available Apollo deal on its marketplace. Start Apollo free | See the Apollo deal | | What should revenue teams do this week? Three practical moves. First, if you already pay for Apollo, turn on the Intelligence Layer and audit what the GTM Harness recommends against your own account list before you let it act. Second, if you are evaluating, start on the free plan and test Intelligence Profiles against the data you have in your CRM today. Third, write down what you currently pay for data, sequencing, marketing email, and ad syncing as separate line items. That list is your negotiating leverage when consolidated platforms come knocking, whichever side wins. | Want this wired into real pipeline? Hacking Demand LLC build AI SDR prospecting engines on tools like Apollo, with deliverability, data, and handoffs done properly. See the AI SDR engine | Talk to an expert | | Frequently asked questions What is Apollo Builder Studio? Builder Studio is a natural-language builder announced at ApolloNEXT on September 30, 2026. You describe a GTM tool or workflow and Apollo generates the pages, databases, and automations on its own infrastructure. It is not generally available yet; Apollo lists it as "available soon" with early beta users. Is the Apollo Intelligence Layer available now? Yes. The Intelligence Layer, made up of Intelligence Profiles and the GTM Harness, is the one part of the ApolloNEXT announcement that is live today for Apollo users. Did Apollo announce new pricing at ApolloNEXT 2026? No. No pricing was announced for Builder Studio, Messaging OS, or the Intelligence Layer. Apollo's pricing page currently lists Free, Basic, Professional, and Custom plans without public per-plan prices. What is Apollo Messaging OS? Messaging OS is Apollo's signal-based execution system. It recommends who to contact, when, and on which channel, and includes Email Campaigns with a Bulk Send API plus Ad Audiences for pushing lists to Google Ads. Both components are "available soon," not live. Who runs Apollo now? Matt Curl has been Apollo's CEO since February 2026, when he succeeded co-founder Tim Zheng. ApolloNEXT 2026 was his first major product launch as CEO. Sources: Apollo announcement on PR Newswire (Sept 30, 2026) and SiliconANGLE coverage. Apollo plan and credit details checked on apollo.io on October 8, 2026. Charles Summers Founder of Hacking Demand. 12+ years building B2B demand generation, including 330+ B2B and B2C webinars produced. Keep building demand. Want Hacking Demand LLC to build your demand engine? Done-for-you webinars, AI agents, and pipeline plays, live in days.
TwinsAI launches ScreenPass: 1st AI Call Screener Responder for AI Dialers - as 28% of calls to mobiles hit AI screeners. TwinsAI's September call data shows AI screeners answered more than 1 in 4 mobile sales calls. When ScreenPass responds 12% of those calls reach a live person. Apple and Google gave everyone an AI assistant to answer calls from unknown numbers, which means more than a quarter of mobile sales calls now start as a conversation between a rep and a robot." - Daniel Lizio-Katzen, co-founder and ceo of TwinsAI NEW YORK, NY, UNITED STATES, October 7, 2026 / EINPresswire.com / - TwinsAI, the AI parallel dialer built for B2B sales teams, today launched TwinsAI ScreenPass, the first AI call screener responder built into a parallel dialer. When an outbound call is picked up by an AI call screener instead of a person, ScreenPass responds to the screener on the rep's behalf and handles the call until it becomes a live conversation, so reps never have to stop dialing to deal with a screener bot. AI call screening is now built into iPhone and Android phones, and it has changed the math of outbound sales. In an analysis of millions of calls placed through TwinsAI, 28% of calls in September to mobile numbers were answered by an AI call screener rather than a person. For most sales teams, that is where those calls end. However, when TwinsAI's proprietary ScreenPass AI responded, 12% of screened calls were passed through to a live person, which works out to more than 3 additional live conversations for every 100 mobile numbers dialed. The problem is sharpest for teams using a parallel dialer. With several lines ringing at once, a rep can't stop to explain themselves to a screener on one line while a prospect picks up on another. ScreenPass handles the AI call screener so the salesperson stays connected to the conversations that matter. "Apple and Google gave everyone an AI assistant to answer calls from unknown numbers, which means more than a quarter of mobile sales calls now start as a conversation between a rep and a robot," said Daniel Lizio-Katzen, co-founder and ceo of TwinsAI. "A rep with three lines ringing doesn't have time to stop dialing and wait to see if a prospect might answer, so we gave them an AI of their own. It turns out the best way to get past a polite robot is to use a polite robot." Early customers are already seeing the difference. "A lot of our outreach goes to mobile numbers, and more and more of those calls were landing in a screener and going nowhere," said Lazhar Berkat, founder and CEO of Mover Lead. "Since we turned on ScreenPass, our connection rate is up 12%, and our reps didn't have to change a thing about how they work." ScreenPass runs inside TwinsAI's AI parallel dialer and is available today to TwinsAI customers. It works alongside TwinsAI's native integrations with: Apollo, Attio, Close, HighLevel, HubSpot, Outreach, Salesforce, SmartMoving, Zoho and many other systems; so screened calls and the live conversations ScreenPass produces are logged back to the CRM automatically. Sales teams can see how ScreenPass works and schedule a demo at https://www.twinsai.com/ai-call-screening. ABOUNT TWINSAI TwinsAI is the first AI integrated sales environment (ISE), helping B2B revenue teams close more deals, faster. The TwinsAI ISE combines an AI parallel dialer, a botless AI notetaker and AI revenue agents, including inbound voice agents, in a single system. Every call and meeting becomes context that coaches reps in real time and makes each agent smarter, so the whole platform improves with every conversation. Founded in 2024 and based in New York City, TwinsAI helps customers generate 26% more pipeline velocity per rep and integrates natively with dozens of CRMs and data platforms. Learn more at twinsai.com. Media contact: Daniel Lizio-Katzen, [email protected] TwinsAI ScreenPass - the Only AI Call Screener Responder for AI Parallel Dialers Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Apollo reveals the AI GTM System bringing data, intelligence and execution into a single engine, ushering in the future of go-to-market. Sep 30, 2026, 3:00 PM ET Launch of Apollo Builder Studio, Intelligence Layer and Messaging OS makes sophisticated GTM simple and accessible to businesses of any size SAN FRANCISCO, Sept. 30, 2026 /PRNewswire/ - Apollo, the AI go-to-market system, today held its annual ApolloNEXT conference where it unveiled three major new products designed to fundamentally change how businesses build and operate their revenue engines. Apollo Builder Studio, the Apollo Intelligence Layer and Apollo Messaging OS give revenue teams a connected way to help build custom GTM workflows with AI, determine which opportunities matter most, and turn those insights into action to drive revenue. For years, world-class GTM required significant resources: specialized teams, technical expertise and a collection of tools stitched together across prospecting, data, engagement, signals and automation. AI is changing that equation. Apollo's new products bring those capabilities into one connected system, giving businesses of any size the ability to build sophisticated GTM workflows, understand which customers and opportunities matter most, and turn that intelligence into action - while still using the tools and AI environments already embedded in their workflows, such as Claude, ChatGPT, Salesforce and Slack. "Sales and marketing teams are at a structural inflection point. AI is changing not just how quickly teams can work, but how companies will build and operate their entire revenue engine. Context is necessary for AI, and disconnected teams and software must now quickly adapt," said Matt Curl, CEO of Apollo. "We've had to solve this differently, and give customers a solution that doesn't require millions of dollars and a complex technology stack. Apollo has made sophisticated GTM simple and accessible to every company, not just the top one percent." Apollo's AI GTM System The new products are designed to work together as a continuous GTM system, helping teams build the workflows they need, determine what should happen next based on customer context and signals, and execute across sales and marketing. This includes: * Apollo Builder Studio is Apollo's natural-language builder for revenue teams. Teams describe the GTM tools and workflows they need, and Builder Studio turns them into working pages, databases and automations built on Apollo's data and execution infrastructure, with full control and no engineering backlog. From prospecting, to pipeline management, to account monitoring, early beta users are building custom workflows and tools tailored to how their teams sell. Less-technical operators now have power-user capabilities, while experienced GTM pros can now build and execute faster. Apollo's early customers are now automating sequencing and outbound without pulling in engineering support. * The Apollo Intelligence Layer is Apollo's GTM context engine for revenue teams. It provides the shared context that enables AI to understand customers, prioritize opportunities and recommend what should happen next. It connects customer data and business context to optimize GTM and take action with minimal human involvement. Early customers are using this intelligence to prioritize prospects and sharpen targeting based on the signals and behaviors most relevant to their businesses. The Apollo Intelligence Layer includes: * Apollo Intelligence Profile, which creates a complete, continuously updated view of each contact and account that unifies and enriches data across Apollo, customer CRM, engagement history, and other connected sources. It gives teams and agents the context to help target buyers, prioritize accounts, and tailor outreach. * GTM Harness, Apollo's purpose-built AI and context engine, which reasons over that information using GTM-specific skills, orchestration, memory and governance to help teams determine which accounts matter, who to engage and what action to take. * Apollo Messaging OS is Apollo's signal-based execution system for sales and marketing. It uses buying signals and AI to recommend who to reach, when, and through which channel, helping teams act on buyer intent and avoid disconnected or overlapping outreach. Early users are putting these signals directly into action through automated outreach, with the system learning from engagement and conversion outcomes to improve future targeting and messaging. With Email Campaigns and Ad Audiences, Messaging OS expands Apollo's existing email, sequencing, and dialing capabilities into marketing campaigns and advertising. * Email Campaigns allow users to build and send marketing email campaigns directly from Apollo. The new Bulk Send API also lets agents execute campaigns. * Ad Audiences let users turn their Apollo lists into audiences that push to Google Ads, and reach buyers with ads alongside the email sequences they're already running. "AI has changed how software gets built, but most go-to-market teams are still stitching tools together to make it all work," said Mark Sieglock, Chief Product Officer at Apollo. "That changes today. Tell Apollo what you want to accomplish, and the system gets built, the outreach runs, and the intelligence layer learns from who buys, which messages work, what closes deals and then uses that knowledge to improve targeting and outreach. Apollo gets smarter as your business grows." "We've used Apollo to scale outbound operations and integrate data with our proprietary sources. This wouldn't have been possible if Apollo hadn't invested in AI-native capabilities that power world-class GTM across interfaces," said Marc Daniels, Head of GTM at Magenta. Recently, Apollo's AI in Sales and GTM survey found that end-to-end workflow automation is the top AI priority for today's revenue teams, even as the vast majority of teams are still navigating between two and five GTM platforms. Apollo's approach is designed to give teams a connected system without requiring a rip-and-replace strategy. For smaller and scaling businesses, that means gaining access to sophisticated GTM capabilities without building a large RevOps organization or buying a collection of specialized tools. For larger enterprises, it creates an opportunity to consolidate fragmented infrastructure while giving AI the shared context required to work across teams and workflows. Apollo's business continues to grow: the company has doubled its user base year-over-year, now serving more than 5 million users. The number of teams actively using Apollo's MCP grew more than 4x over the six-month period from March to August 2026, and teams are also leveraging it more heavily, as daily credit consumption is up nearly 10x over the same time period. Today Apollo powers GTM for more than 600,000 companies, from founders and small businesses building their first repeatable revenue motion to some of the world's largest enterprises, including more than 100 teams at Fortune 500 companies. The new products extend Apollo's mission to make world-class GTM accessible to every company, regardless of size, technical sophistication or resources. Curl unveiled the new capabilities during his keynote at ApolloNEXT, Apollo's annual gathering of customers, partners and GTM leaders focused on the future of go-to-market. Read more about Curl's vision for the future of Apollo, GTM, and what these product enhancements mean here. Builder Studio and Messaging OS will be available soon; you can find more information here, and the Apollo Intelligence Layer is available now. About Apollo Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry's largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system. Learn more at apollo.io. SOURCE Apollo.io NOTE: This content is not written by or endorsed by "KSWB", its advertisers, or Nexstar Media Inc.