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Lovepop

3D pop-up greeting cards via kirigami

Graphic Designer - Digital

Graphic DesignConfirmed live in the last 24 hours
Full-timeDa Nang, Hải Châu District, Da Nang, VietnamNo salary listedIn-person

About the Job

Requirements

  • 1-3 years of graphic design experience in e-commerce, agency, or brand environments; B2C experience is preferred.
  • Strong proficiency in Adobe Suite, including Photoshop, Illustrator, and InDesign.
  • Strong proficiency in Figma for collaborative design and prototyping.
  • A portfolio demonstrating capability in email design and performance marketing creatives.
  • Basic understanding of performance metrics, including click-through rate, conversion rate, and return on ad spend, and how design impacts them.
  • Strong English reading and writing skills to collaborate with the Boston team.

Responsibilities

  • Design weekly email campaigns, including newsletters, promotional emails, and automation flows such as welcome series, abandoned cart, and post-purchase.
  • Ensure email assets are responsive across desktop, mobile, and tablet devices.
  • Follow brand guidelines while optimizing email assets for open rate, click-through rate, and conversion rate.
  • Collaborate with the Email Marketing Specialist on A/B testing thumbnails, subject visuals, and call-to-action designs.
  • Design static, carousel, and simple-motion ad creatives for Facebook, Instagram, and TikTok.
  • Produce multiple creative variations per campaign for A/B testing, generally 5–10 versions per campaign.
  • Track performance data and iterate on creative based on insights from the Performance Marketing team.
  • Maintain regular creative refresh cycles to address creative fatigue.
  • Support design of Product Detail Page visuals and landing pages as needed.
  • Create storytelling assets with the Marketing and Content teams.
  • Back up the Graphic Designer (SAS/Print) on packaging or catalog production when needed.
  • Ensure brand consistency between digital and print assets.

Desired Qualifications

  • Hands-on experience with AI and automation tools in workflow, such as Magnific, Adobe Firefly, N8N, or equivalent.
  • Experience working with international brands or the US market.
  • Basic motion design capability using After Effects, Canva motion, or CapCut.
  • Aesthetic sensibility for paper art, craft, or lifestyle and gifting brands.
  • Mentoring potential, with a growth path to Senior Designer in Phase 2.

About the Company

Lovepop

3D pop-up greeting cards via kirigami

Lovepop designs and sells intricate 3D pop-up greeting cards by combining laser-cut kirigami with engineering-driven design. Each card starts from a laser-cut sheet that folds into a layered sculpture through precise scoring and cuts, resulting in handcrafted pop-ups. Their model includes direct-to-consumer sales through their website and retail locations, plus custom corporate orders, with revenue from single cards, card packs, and subscriptions; they also added personal protective equipment during the COVID-19 era. The approach blends artisanal kirigami artistry with scalable mechanisms and bespoke business collaborations, aiming to deliver tangible keepsakes and grow a broad customer base.

Company size
51-200
Company stage
Series B
Total funding
$49M
Headquarters
Boston, MA
Founded
2014

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