Newell Brands
Manages diversified consumer goods brands globally
Brand Manager
About the job
- A four-year college degree.
- Four to six or more years of experience in brand management, marketing, or a related field.
- Experience diagnosing business performance using tools such as ACNielsen, IRI, NPD, or other systems measuring point-of-sale and shipment data.
- Exposure to consumer insights and analysis of primary and secondary research, emerging trends, point-of-sale results, and competitor or category actions to drive brand sales.
- Strong analytical skills with the ability to translate insights into action.
- Experience leading product launches and innovation projects.
- Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment.
- Strong communication and storytelling skills.
- Ability to influence cross-functional teams collaboratively.
- Deliver consumer-first innovations in the cookware category and own the long-term innovation funnel.
- Manage the business with a focus on increasing gross margin and overall brand profitability.
- Lead cookware product development and launches from concept to launch, ensuring delivery on time and in full.
- Oversee commercialization of new launches, including readiness of creative, packaging designs, and content.
- Help create the long-term innovation funnel while aligning it with brand strategy.
- Support annual brand plan development with a focus on the core cookware business.
- Own ongoing performance of the cookware portfolio by leveraging point-of-sale, ecommerce, consumer research, and digital analytics data to track successes and identify opportunities.
- Support creation of sell-in materials for United States launches.
- Collaborate with Sales, Finance, Research and Development, Supply Chain, and Marketing partners to deliver key initiatives.
- Support growth of the direct-to-consumer channel, including promotional activations and new product launches.
- Help refine the Calphalon brand strategy and positioning in partnership with the leadership team to align with market trends and consumer insights.
- Master of Business Administration preferred.
- Experience in consumer packaged goods or consumer durables preferred.
- Experience driving omnichannel growth across multiple sales channels.
- Curiosity and passion for consumer insights and data-driven decision-making.
About the company
Newell Brands manages a broad portfolio of consumer goods brands sold worldwide through multiple channels. Its products span five segments—Commercial Solutions, Home Appliances, Home Solutions, Outdoor and Recreation, and Writing—and are designed, marketed, and distributed to retailers and online platforms. The company differentiates itself by combining a large brand portfolio with extensive global distribution and multi-channel selling across diverse categories. Its goal is to provide widely used, trusted goods for homes and workplaces and to grow its brands and distribution to reach customers in more than 200 countries.
Company Size
10,001+
Company Stage
IPO
Headquarters
Sandy Springs, Georgia
Founded
1903
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Simplify's Take
What believers are saying
- Q2 2026 net sales rose 3% to $1.994 billion, first growth since 2021.
- Management raised 2026 EPS guidance to $0.73-$0.77 and operating cash flow near $400 million.
- CommerceIQ cut product-detail updates from 35 minutes to under one minute in August 2026.
What critics are saying
- Newell carries $5.0 billion debt after issuing $600 million notes due 2031 in August 2026.
- December 2025 cuts remove over 900 employees and 20 Yankee Candle stores through 2026.
- Debt service stays heavy; a weak 2027 holiday season forces asset sales.
What makes Newell Brands unique
- Newell Brands owns Sharpie, Coleman, Graco, Rubbermaid, and Yankee Candle across home categories.
- The September 15, 2026 Atlanta Design Center centralizes industrial design, prototyping, and AI-enabled UX labs.
- Global retail reach in 200 countries gives Newell shelf access retailers lack.
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Benefits
Flexible Work Hours
Company News
How Coleman turned a fake AI product into a marketing win. The outdoor brand created a social and ecommerce campaign around a lazy river. 13 hours ago ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet Detroit News in Midtown, Oct. 5-8. In June, an AI-generated advertisement circulated on social media for a 200-foot-long pool system designed to look like a lazy river. The product was allegedly made by Coleman and cost $999 at Costco, according to the post. Unfortunately for water park enthusiasts, the product was fake. Responding to these types of AI-generated content is a growing issue for brand marketers. At ADWEEK's Brandweek event, Jimmy Jia, global VP of outdoor and beverage at Newell Brands - which includes Coleman, Graco, and Sharpie - laid out how the brand responded to the lazy river stunt. The post caused Jia's team to carefully consider how to tell consumers that the product was fake. Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek. Recommended videos
Crock-Pot, Valspar collab paints slow cookers in six kitchen colorways. Newell Brands and paint manufacturer Valspar are collaborating on a new collection of Crock-Pot slow cookers in six new colorways curated from Valspar paint palettes. Noting "color drenching" as growing home design trend, Newell Brands reported each of six new Crock-Pot Brand Design Series slow cooker colorways is paired with a "hero" Valspar paint shade and three complementary colors designed to work together across walls, cabinetry, trim and accents. The companies are presenting the collaboration as the Crock-Pot Brand x Valspar Color-Drenched Kitchen Collection. "The kitchen has evolved into an extension of our living space, often acting as a space for gathering and entertaining rather than simply preparing meals," said Sue Kim, director of color marketing at Valspar. "The expressive palettes of the collection paired with the Crock-Pot Brand Design Series slow cookers create a welcoming environment that feels cohesive and joyful for both everyday rituals and special occasions." "With the Crock-Pot Brand Design Series, we wanted to reimagine what a slow cooker can look like in today's kitchen - not only a hardworking appliance, but a beautifully designed piece that feels at home on the countertop," said Mallory Fuller-Guzman, senior manager, design, color, material and finish at Newell Brands. "Drawing on our consumer and trend insights, our... team developed a contemporary color palette designed to complement today's interiors. Now, our partnership with Valspar is helping extend and validate that established color story within the broader home environment, inspiring consumers to create spaces that feel personal and reflective of the way they live." Crock-Pot Brand x Valspar Color-Drenched Kitchen Collection color pairings: * Purple Potato - paired with Purple Fury, White Wool, Titanium Man and Tomcat from Valspar. * Morning Haze - paired with Cottage Door (The 2027 Valspar Color of the Year), Silver Dusk, Blue Kiss and Magnet Dapple from Valspar. * Light Stone - paired with Voyage, Blue Skylights, Snowed In and Dream Weaver from Valspar. * Ocean Fog - paired with Renew Blue, Secluded Garden, Du Jour and Green Trellis from Valspar. * Desert Sage - paired with Seaside Fog, Low Tide, Lemon Edge and Homey Cream from Valspar. * Chai Cream - paired with Stone Manor, Sunswept Sand, Bistro White and Groundbreaking from Valspar. A Crock-Pot Brand x Valspar Kitchen Refresh Sweepstakes is set for September 21 through September 29, 2026, offering a chance to win Crock-Pot Brand Design Series slow cooker in the colorway of choice, a Lowe's gift card and $1,000 toward a kitchen refresh.
Newell Brands opens Design Center in Atlanta. By: peter giannetti. Editor-in-Chief Newell Brands has opened its new Atlanta Design Center, 37,000 square feet of operations across two locations positioned as a hub of the company's design innovation strategy across its portfolio of consumer brands. Newell Brands operates such home brands as Rubbermaid, Calphalon, Oster, Mr. Coffee, Crock-Pot and Foodsaver. Other brands from Newell include Sharpie, Coleman, Elmers and Graco. The Newell Design Center comprises two distinct facilities: the Queen Tower at Concourse Office Park, located at Newell's Atlanta headquarters; and a photo and creative studio at the company's Morgan Falls location. "Design has the power to shape how consumers experience our brands and products," said Nick Hammitt, Newell's chief marketing officer. "The Design Center is a significant investment in the company's future. By bringing together design, consumer insights, brand teams, R&D, and innovation partners, we are creating stronger connections between our consumers and brands and how we bring products to market." The Design Center brings together a comprehensive set of capabilities under one roof, including industrial and brand design, advanced digital visualization, physical prototyping and AI-enhancements, Newell noted. The center includes dedicated user experience research environments enable cross-functional teams to observe how real consumers interact with products: * Kitchen UX Lab: A research environment that replicates a real-world kitchen for consumers who like to cook and create. * Kids UX Lab: A specialized research space designed to create a comfortable, engaging environment involving parents, caregivers, and children interacting with its products. "The Design Center is about bringing together talent and collaboration in one place and building the next chapter of design at Newell Brands," said Brian Rice, Newell's vice president, global head of design. "Our goal is a design capability that helps our brands innovate with greater clarity, speed, and impact. We are building a place where great designers do work that truly matters."
CommerceIQ helps Newell Brands automate product content workflows. Account based orchestration (platforms) August 27, 2026 CommerceIQ helped Newell Brands automate manual product content workflows with a custom AI Content Agent built in under 80 days. The system reduced product detail page updates from about 35 minutes to less than a minute while maintaining 100% compliance with Newell Brands' product information management standards. Newell Brands needed a way to scale product content operations that had become heavily manual and repetitive as its e-commerce business expanded. The company said updating a single product detail page created a significant operational burden for teams managing product content at scale, and it wanted automation that would still follow its PIM standards. CommerceIQ and Newell Brands worked together to design and deploy a tailored AI Content Agent for those workflows, governance requirements, and product data. According to the article, the engagement produced a 40x improvement in time saved, allowing teams to spend less time on repetitive manual tasks and more time on higher-value strategic work. About the company. CommerceIQ is a software company that provides a retail ecommerce management platform for consumer brands. Its platform applies machine learning and automation across marketing, supply chain, sales operations, content, digital shelf analytics, and retail media. The company is headquartered in Mountain View, California. company spotlight Collibra. Since 2008, Collibra has been uniting organizations by delivering trusted data for every use, for every user, and across every source. Its Data Intelligence Cloud brings flexible governance, continuous quality and built-in privacy to all types of data. The Global 2000 relies on Collibra to create the critical alignment that accelerates workflows and delivers better results faster. ABM has a diverse global footprint, with offices in the U.S., Belgium, Australia, Czech Republic, France, Poland and the U.K.
Newell Brands announced the upsizing and pricing of $600 million in 6.250% senior unsecured notes due 2031. The offering is expected to close on 19 August 2026, subject to customary closing conditions. The company plans to use the net proceeds to redeem in full its outstanding 6.375% senior notes due 2027, pay related fees and expenses, and repay a portion of its five-year asset-based revolving credit facility dated 30 July 2026. The notes are being offered only to qualified institutional buyers under Rule 144A and to certain non-US persons under Regulation S, both exempt from Securities Act registration requirements. Newell Brands is a consumer goods company with brands including Rubbermaid, Sharpie, Graco, Coleman, and Yankee Candle.