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Lifecycle Marketing Manager
Confirmed live in the last 24 hours
Remote • United States
Experience Level
Desired Skills
Branding/Brand Strategy
Data Analysis
  • You are someone who strives to push the limits of what is possible and aims to make marketing helpful and purposeful
  • You crave creating the best user experience and providing value to consumers by merging quantitative information with a creative flair
  • You are analytical in nature and support theories with tangible results
  • You are able to adapt to the ever-changing marketing ecosystem and understand the role marketing plays in the buyer journey
  • You are detail-oriented and self-motivated to move the needle
  • You take pride and ownership in your work and support team members to be successful
  • You get excited about the intersection of technology and marketing
  • Maximize the number of repeat telehealth visits with a dietitian by helping patients see value based on their specific goals
  • Maximize how many individuals show up to their dietitian visit via appropriate marketing content provided through the right mediums at the right time
  • Regularly A/B test communications and leverage learnings to optimize conversions
  • Setup retargeting ads to maximize re-engagement
  • Work with engineering to identify and implement the appropriate tech stack
  • Develop integrated marketing and communications approaches to advance business goals
  • Collaborates actively across internal and external marketing teams to strategize and conceptualize solutions that integrate outreach activity, creative concepts, new content and message placement
  • Provide leadership and oversight to ensure that marketing and communications plans and campaigns are implemented efficiently, effectively and learnings are disseminated across teams
  • Partner with the entire marketing team, as needed, and coaches and mentors' staff to assist with professional development
  • Provide input into capital and/or operational budgets. Ensures budgets assigned for marketing and communications plans and campaigns are met
  • Manage increasingly complex campaigns and projects to completion
  • Project manage campaign development, feedback, trafficking, optimization and ensures timelines are met
  • Provide support to departments to develop brand strategy, competitive intelligence, category trends, marketing strategy, campaign development, reporting and analytics and marketing technology
Desired Qualifications
  • Bachelor's degree (BA/BS) in Business, Marketing, Communications or related field or equivalent work experience
  • Minimum 5+ years of marketing experience
  • B2B2C and/or DTC marketing experience
  • Healthcare marketing experience
  • Robust expertise in the following channels: email, push, SMS & digital media
  • Demonstrated proficiency in writing and editing content required
  • Strong interpersonal, written, and verbal communication skills required
  • Ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required
  • Advanced knowledge of marketing automation tools
  • Advanced knowledge of usage and implementation of enterprise martech systems including: CRM & CDP
  • Knowledge of HIPAA privacy rules and HIPAA consent authorization
  • Demonstrated history of optimizing campaigns to KPIs such as ROAS, CPA, CPC, CTR, etc
  • Deep understanding of consumer advertising and aggressive conversion cost optimization
  • Background in creating marketing segments and customizing content appropriately
  • Knowledge of Google Data Studio for building/designing reports and manipulation of real-time data
  • Expert in Microsoft Excel/Google Sheets
  • Use of AI/predictive modeling to optimize marketing medium and content delivery
  • Understanding of attribution models (last touch, time decay, etc.) and targeting models (prospecting, remarketing, customer match, etc.)

51-200 employees

Digital nutrition platform
Company Overview
Foodsmart is on a mission to alleviate the world of chronic conditions through one simple thing that is fundamental to all of our lives: food. Foodsmart's telenutrition program, backed by their healthy food marketplace, makes healthy eating personalized, convenient, and affordable.
  • Competitive compensation
  • Unlimited PTO
  • Flexible working hours
  • Flexible working location
  • Paid health insurance
  • Monthly gym subsidies
  • Daily lunch allowances