Responsibilities

• Maximize the number of repeat telehealth visits with a dietitian by helping patients see value based on their specific goals
• Maximize how many individuals show up to their dietitian visit via appropriate marketing content provided through the right mediums at the right time
• Regularly A/B test communications and leverage learnings to optimize conversions 
• Setup retargeting ads to maximize re-engagement 
• Work with engineering to identify and implement the appropriate tech stack
• Develop integrated marketing and communications approaches to advance business goals.
• Collaborates actively across internal and external marketing teams to strategize and conceptualize solutions that integrate outreach activity, creative concepts, new content and message placement 
• Provide leadership and oversight to ensure that marketing and communications plans and campaigns are implemented efficiently, effectively and learnings are disseminated across teams
• Partner with the entire marketing team, as needed, and coaches and mentors’ staff to assist with professional development. 
• Provide input into capital and/or operational budgets. Ensures budgets assigned for marketing and communications plans and campaigns are met.
• Manage increasingly complex campaigns and projects to completion.
• Project manage campaign development, feedback, trafficking, optimization and ensures timelines are met.
• Provide support to departments to develop brand strategy, competitive intelligence, category trends, marketing strategy, campaign development, reporting and analytics and marketing technology.

Desired Skills

• Bachelor’s degree (BA/BS) in Business, Marketing, Communications or related field or equivalent work experience
• Minimum 5+ years of marketing experience
• B2B2C and/or DTC marketing experience
• Healthcare marketing experience
• Robust expertise in the following channels: email, push, SMS & digital media
• Demonstrated proficiency in writing and editing content required
• Strong interpersonal, written, and verbal communication skills required
• Ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required

Preferred Skills

• Advanced knowledge of marketing automation tools
• Advanced knowledge of usage and implementation of enterprise martech systems including: CRM & CDP
• Knowledge of HIPAA privacy rules and HIPAA consent authorization
• Demonstrated history of optimizing campaigns to KPIs such as ROAS, CPA, CPC, CTR, etc.
• Deep understanding of consumer advertising and aggressive conversion cost optimization
• Background in creating marketing segments and customizing content appropriately
• Knowledge of Google Data Studio for building/designing reports and manipulation of real-time data
• Expert in Microsoft Excel/Google Sheets
• Use of AI/predictive modeling to optimize marketing medium and content delivery 
• Understanding of attribution models (last touch, time decay, etc.) and targeting models (prospecting, remarketing, customer match, etc.)