Lifecycle Marketing Manager
Confirmed live in the last 24 hours
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Data Analysis
Marketing
Excel/Numbers/Sheets
Requirements
- You are someone who strives to push the limits of what is possible and aims to make marketing helpful and purposeful
- You crave creating the best user experience and providing value to consumers by merging quantitative information with a creative flair
- You are analytical in nature and support theories with tangible results
- You are able to adapt to the ever-changing marketing ecosystem and understand the role marketing plays in the buyer journey
- You are detail-oriented and self-motivated to move the needle
- You take pride and ownership in your work and support team members to be successful
- You get excited about the intersection of technology and marketing
Responsibilities
- Maximize the number of repeat telehealth visits with a dietitian by helping patients see value based on their specific goals
- Maximize how many individuals show up to their dietitian visit via appropriate marketing content provided through the right mediums at the right time
- Regularly A/B test communications and leverage learnings to optimize conversions
- Setup retargeting ads to maximize re-engagement
- Work with engineering to identify and implement the appropriate tech stack
- Develop integrated marketing and communications approaches to advance business goals
- Collaborates actively across internal and external marketing teams to strategize and conceptualize solutions that integrate outreach activity, creative concepts, new content and message placement
- Provide leadership and oversight to ensure that marketing and communications plans and campaigns are implemented efficiently, effectively and learnings are disseminated across teams
- Partner with the entire marketing team, as needed, and coaches and mentors' staff to assist with professional development
- Provide input into capital and/or operational budgets. Ensures budgets assigned for marketing and communications plans and campaigns are met
- Manage increasingly complex campaigns and projects to completion
- Project manage campaign development, feedback, trafficking, optimization and ensures timelines are met
- Provide support to departments to develop brand strategy, competitive intelligence, category trends, marketing strategy, campaign development, reporting and analytics and marketing technology
Desired Qualifications
- Bachelor's degree (BA/BS) in Business, Marketing, Communications or related field or equivalent work experience
- Minimum 5+ years of marketing experience
- B2B2C and/or DTC marketing experience
- Healthcare marketing experience
- Robust expertise in the following channels: email, push, SMS & digital media
- Demonstrated proficiency in writing and editing content required
- Strong interpersonal, written, and verbal communication skills required
- Ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required
- Advanced knowledge of marketing automation tools
- Advanced knowledge of usage and implementation of enterprise martech systems including: CRM & CDP
- Knowledge of HIPAA privacy rules and HIPAA consent authorization
- Demonstrated history of optimizing campaigns to KPIs such as ROAS, CPA, CPC, CTR, etc
- Deep understanding of consumer advertising and aggressive conversion cost optimization
- Background in creating marketing segments and customizing content appropriately
- Knowledge of Google Data Studio for building/designing reports and manipulation of real-time data
- Expert in Microsoft Excel/Google Sheets
- Use of AI/predictive modeling to optimize marketing medium and content delivery
- Understanding of attribution models (last touch, time decay, etc.) and targeting models (prospecting, remarketing, customer match, etc.)
Digital nutrition platform
Company Overview
Foodsmart is on a mission to alleviate the world of chronic conditions through one simple thing that is fundamental to all of our lives: food. Foodsmart's telenutrition program, backed by their healthy food marketplace, makes healthy eating personalized, convenient, and affordable.
Benefits
- Competitive compensation
- Unlimited PTO
- Flexible working hours
- Flexible working location
- Paid health insurance
- Monthly gym subsidies
- Daily lunch allowances