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Full-Time

Product Marketing – Manager/Senior Manager

Posted on 7/17/2021

Veeva Systems

Veeva Systems

5,001-10,000 employees

Quality and regulatory software solutions provider

Consulting
Enterprise Software
Biotechnology
Healthcare
Consumer Goods

Compensation Overview

$90k - $150k

Senior

San Francisco, CA, USA

Required Skills
Sales
Marketing
Requirements
  • 5+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
  • Prior enterprise software product marketing experience 3+ years for a manager; 5+ for sr. manager
  • Able to work independently with little management oversight
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
  • Strong presentation skills
  • Ability to lead and influence across functions
  • Fast learner, detail-oriented, and must enjoy fast-paced work environments
  • Proven ability to build relationships with other teams and across all levels
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Strong project management skills with exceptional attention to detail
  • Proven ability to excel in a dynamic, fast-paced environment
  • Bachelor's degree
Responsibilities
  • Develop an annual marketing plan in collaboration with field marketing
  • Create go-to-market programs for new offerings, market segments, and geographies
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
  • Develop product messaging to be used across all media and customer engagement channels
  • Empower sales to communicate our products effectively to prospective customers
  • Lead global cross-functional launch and release marketing initiatives
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
  • Build product awareness through PR, article placements, and social media
  • Proactively identify customer success and bring those stories to life for use in marketing
  • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials
Desired Qualifications
  • Success bringing innovative B2B offerings to market

Veeva Systems provides specialized software solutions for quality, regulatory, and advertising claims management, primarily targeting consumer products and chemical companies. Their cloud-based software helps clients manage the entire product journey, ensuring that products are high-quality, safe, sustainable, and compliant with regulations. Veeva's solutions offer visibility and traceability from supply chain management to consumer delivery, making it easier for companies to navigate complex regulatory environments. Unlike many competitors, Veeva has a strong focus on the unique challenges faced by the chemical and consumer goods industries, building on its initial experience in the heavily regulated life sciences sector. The company's goal is to help clients bring products to market more efficiently while maintaining compliance, and it operates on a subscription model that provides continuous updates and support.

Company Stage

IPO

Total Funding

$224M

Headquarters

Pleasanton, California

Founded

2007

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

20%
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Simplify's Take

What believers are saying

  • Veeva's subscription-based model ensures a steady revenue stream, allowing for continuous updates and improvements to their software solutions.
  • The company's global reach, serving over 950 customers in 165 countries, demonstrates its industry trust and expansive market presence.
  • Recent partnerships, such as with Vita Global Sciences, highlight Veeva's role in modernizing clinical data management and improving collaboration with key trial stakeholders.

What critics are saying

  • The highly specialized nature of Veeva's software solutions may limit its market to specific industries, potentially constraining growth opportunities.
  • Integration of new technologies and partnerships, like the one with Vita Global Sciences, could face challenges in execution and alignment.

What makes Veeva Systems unique

  • Veeva Systems specializes in quality, regulatory, and advertising claims management software for consumer products and chemical companies, a niche market with specific compliance needs.
  • Their cloud-based solutions offer end-to-end visibility and traceability, ensuring seamless alignment across various functions from supply chain management to consumer delivery.
  • Veeva's strong foothold in the Life Sciences sector, combined with its expansion into the Chemical and Consumer Goods markets, sets it apart from competitors who may not have such a broad yet specialized focus.

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

INACTIVE