Creative Strategist
About the job
- At least 3 years of experience in creative strategy, paid social, or performance creative roles.
- Demonstrated ability to analyze campaign data and translate insights into creative direction.
- Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads.
- Strong ad copywriting skills across platforms.
- Proficiency in Canva or Figma for static ad production.
- Basic video editing skills using CapCut, Premiere, or an equivalent tool.
- Daily, active use of AI tools for creative production.
- Demonstrated ability to produce 20–50 creative variations per week using AI-accelerated workflows.
- Experience writing creative briefs and managing creative feedback loops.
- Strong understanding of creative testing methodologies and performance metrics.
- Ability to work during U.S. Pacific or Eastern work hours.
- Analyze paid media performance data to identify winning creative patterns.
- Develop and manage a structured creative testing framework.
- Write data-informed creative briefs that designers and video editors can execute.
- Produce ad copy, including hooks, scripts, headlines, and calls to action, across Meta, TikTok, and Google.
- Create static ad concepts in Canva or Figma and edit user-generated-content and short-form video.
- Run 20–50 creative variations per week using AI-accelerated production workflows.
- Use AI tools daily for copy iteration, concept mockups, and competitive research.
- Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
- Collaborate with performance marketers, designers, and video editors.
- Stay current on platform-specific creative best practices.
About the company
GrowthPair connects brands with full-time, AI-native marketers as embedded team members to scale marketing without the overhead of traditional hires. Marketers specialize in social, paid search, email, growth, video, and design and have experience at large brands such as Figma, Shopify, AG1, Calendly, and Meta. The model works by matching a client with an experienced marketer who integrates into the client’s team and starts contributing from day one; onboarding aims to complete in about three weeks, with a free discovery call available. Compared to competitors, GrowthPair offers global, experienced marketers at a fraction of payroll costs (clients save up to 84%), a ready-to-deploy team member, and rapid integration without the need for in-house hiring. The goal is to maximize marketing spend and accelerate growth by providing top global marketing talent on demand.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
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Simplify's Take
What believers are saying
- Mucker Capital said in August 2026 GrowthPair reached $1M ARR without paid acquisition.
- Martinez posted $1.5M ARR in December 2025, showing sharp revenue acceleration.
- GrowthPair's selective hiring funnel targets long-term placements across startups and brands.
What critics are saying
- GrowthPair had only 1-10 employees on LinkedIn, leaving delivery fragile if clients churn.
- GrowthAssistant's fuller managed offering undercuts GrowthPair's lighter support model.
- A services model without funding and with few employees dies on churn.
What makes GrowthPair unique
- GrowthPair pairs full-time AI-native marketers from Latin America and the Philippines, not freelancers.
- Its August 2026 pricing bundles payroll, benefits, HR, AI training, and replacement guarantees.
- Founder Jonathan Martinez touts marketers from Figma, Shopify, AG1, Calendly, and Meta.
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Benefits
Remote Work Options
Paid Vacation
Health Insurance
Home Office Stipend
Professional Development Budget
Training Programs