Full-Time
Brand Campaign Manager
Posted on 8/21/2026
Brain Effect
51-200 employees
Nutritional supplements for mental performance
No salary listed
Berlin, Germany
Hybrid
Hybrid work combines remote and office work.
 Growth & Marketing (1) |
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- You have at least 4 years of professional marketing experience, including at least 3 years in direct-to-consumer or e-commerce environments.
- You have independently owned 12-month campaign calendars and at least two major end-to-end launches.
- You have experience setting up project-management tools such as Asana, Monday, or Notion, including reliable backward scheduling with a point of no return.
- You can think in contribution margins rather than only return on ad spend, produce precise unit forecasts, and remain composed during stockouts.
- You demonstrate a bold creative perspective, assertiveness, self-reflection, comfort with ambiguity, and resilience during peak periods.
- You have German language proficiency at B2 level and fluent English at C1 level.
- Own the master campaign calendar for the DACH region and France from flagship launches through post-mortems.
- Maintain separate campaign and production calendars covering messaging and timing, as well as assets, photo shoots, and cut-offs.
- Coordinate Performance Marketing, Customer Relationship Management, Content, Design, Product, and Supply Chain teams toward shared deadlines without disciplinary authority.
- Develop campaign concepts and drop mechanics including waitlists, VIP presales, bundles, and scarcity-driven drops.
- Build native French campaigns with local copy, regional creators, and a dedicated channel strategy rather than rigid translations.
- Establish clear briefing processes, RACI matrices, and recurring campaign rituals including kickoffs, asset reviews, and go/no-go decisions.
BrainEffect designs nutritional supplements and functional foods to support mental and physical performance. Its products use science-backed formulations with natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, and proteins, with core items like FOCUS, SLEEP, and DAILY GUT that target sleep, gut health, focus, energy, and recovery. The brand sells online and through a broad retail network of 2,500+ stores including dm, Budni, and Amazon, and remains independently led by founder Fabian Foelsch after Schwabe Group’s investment and a two-thirds stake, combining Schwabe’s research capabilities with BrainEffect’s digital reach. The goal is to expand internationally with reliable, natural products that help people optimize mental performance and well-being in daily life and sports.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Berlin, Germany
Founded
2015
Get referred to Brain Effect
See people who can refer or advise you
Simplify's Take
What believers are saying
- dm still lists multiple BrainEffect SKUs in March 2026, proving broad retail access.
- BrainEffect launched Recharge 3-in-1 Drink in May 2026, showing product innovation continues.
- Schwabe’s 2026 majority stake funds international expansion and lowers capital constraints.
What critics are saying
- Lebensmittelklarheit flagged unproven gut-health claims in April 2026, risking regulator scrutiny.
- Schwabe now controls two-thirds, so founder autonomy shrinks during the medium-term takeover.
- Amazon and dm commoditize supplements fast; BrainEffect’s premium pricing faces relentless margin pressure.
What makes Brain Effect unique
- Schwabe’s 2025 majority ownership gives BrainEffect pharmaceutical-grade quality and distribution leverage.
- BrainEffect sells sleep, focus, and gut products through DTC and dm.
- The brand still operates independently under founder Fabian Foelsch, preserving entrepreneurial speed.
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Benefits
Hybrid Work Options
Flexible Work Hours
401(k) Company Match
Mental Health Support
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 4%Karlsruhe, March 17, 2024 - The Schwabe Group, provider of natural health solutions, is acquiring a majority stake in the startup Braineffect and plans to take over the company completely in the medium term.
The Schwabe Group has acquired a majority stake in Braineffect, a Berlin-based dietary supplements brand, with plans for full acquisition. Braineffect will remain under founder Fabian Foelsch's leadership. The acquisition aligns with Schwabe's strategy to expand its digital health presence and direct-to-consumer approach. Braineffect, known for products like FOCUS and SLEEP, will focus on innovation and international growth, leveraging Schwabe's resources.
Berlin, 7. November 2020. Die internationale Wirtschaftskanzlei Osborne Clarke hat die Schwabe Gruppe bei einem Series-A Investment in BRAINEFFECT beraten. BRAINEFFECT will mit dem Kapital Innovation im Bereich Mind Nutrition & Brainfood weiter vorantreiben. Das neu eingeworbene Wachstumskapital soll vor allem für die Expansion innerhalb Europas, für eine Ausweitung des innovativen Produktportfolios und die Besetzung...
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