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Chain Reaction

Digital marketing agency offering data analytics

Senior Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBeirut, LebanonNo salary listedIn-person

About the Job

Requirements

  • Two to three years of hands-on experience in paid media or performance marketing, ideally in an agency.
  • Proven experience managing paid social campaigns.
  • Strong understanding of top-of-funnel strategy and how it feeds the full funnel.
  • Working knowledge of reservation buying and how it differs from auction buying.
  • Solid experience with Google Ads, including Search and YouTube.
  • Experience with DV360 or other programmatic platforms.
  • Strong analytical skills and comfort with Excel, Google Sheets, and reporting tools.
  • Clear written and verbal communication, with the ability to present to stakeholders.
  • Strong attention to detail and ability to manage multiple accounts and deadlines.

Responsibilities

  • Plan, build, and manage paid social campaigns across Meta, TikTok, and Snapchat.
  • Own top-of-funnel strategy across platforms, and track brand lift and reach quality.
  • Plan and execute reservation buys, including Reach & Frequency, TikTok and Snapchat reservation, and YouTube reserved inventory, including delivery pacing and frequency management.
  • Manage and optimize Google Ads campaigns across Search, YouTube, and Demand Gen.
  • Set up and run programmatic campaigns in DV360 or equivalent demand-side platforms, including audience strategy, line item structure, private marketplaces, brand safety, and pacing.
  • Monitor daily performance, identify trends, and act on insights to improve key performance indicators.
  • Prepare client-ready reports, performance reviews, and optimization recommendations.
  • Manage budgets, flights, and pacing across platforms.

About the Company

Chain Reaction

Digital marketing agency offering data analytics

Chain Reaction is an integrated digital marketing agency that offers SEO, PPC, social media, content creation, video production, web development, data analytics, and consultancy to brands in the MENA region. It designs multi-channel campaigns by aligning client goals with audiences and uses data analytics to optimize performance in real time, aiming to increase visibility, engagement, and conversions while lowering cost per acquisition. Its regional focus, early role as a Google and Facebook partner, 200+-person team across Dubai, Abu Dhabi, Amman, Riyadh, and Cairo, and 2025 acquisition by Publicis Groupe Middle East differentiate it from competitors. Its goal is to help brands in the MENA region grow online and achieve higher ROI through data-driven marketing supported by Publicis resources and network.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Dubai, United Arab Emirates
Founded
2010

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