Director of Demand Generation
Avante
Director of Demand Generation
Avante
AI-powered employer health and cost optimization
Avante is the enterprise AI platform for benefits teams. Benefits is one of the most complex, high-stakes functions in any company, and Avante’s purpose-built agents take on end-to-end benefits work, from checking vendor contracts against claims to preparing leadership reports to helping employees use and understand their benefits. Samsung Semiconductor, Real Chemistry, Zscaler and News Corp use Avante today to keep costs in check, support employees across the globe, and get more from their benefits investment.
We built the product first. Avante spent almost two years in stealth with founding customers, launched in April 2025 with a product already delivering ROI, and recently raised a $30M Series A. Next year is when go-to-market delivers on the product-market fit we have already established, and this role builds the demand engine that makes that happen.
As Director of Demand Generation, you'll own the strategy for new and expansion pipeline and the programs that produce it: paid media, account-based campaigns, email and nurture, sponsorships, and co-marketing with a partner channel that already drives a large share of our pipeline. Much of it starts from a clean slate. You'll decide what to turn on first, how to spend a healthy budget, and how to show it's working.
You'll set direction for work that runs through content, creative, a digital agency or contractor partner, and our SDRs, and you'll be ready to build and lead a team as the function grows. You'll work as a partner to our Head of Marketing on overall strategy, with the presence to represent marketing with executives and the board. Field and events have a dedicated owner, so you'll work alongside that program rather than run it. We want someone who sets the strategy and also builds the first version of it.
Nice to Have
The base salary range for this role is $165,000–$205,000. Where you land in that range depends on your experience, your skills, and how well your background fits what the role needs.
We also offer:
Avante is an Equal Opportunity Employer. We’re building a diverse, inclusive team and welcome candidates of all backgrounds.
Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.
Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.
Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every hand-built account play and late-night proposal turnaround earns us the right to scale later.
Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.
Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.
Avante is a Seattle-based company that uses artificial intelligence to help employers improve employee health and, in turn, financial performance. Its products are AI-driven tools that monitor workforce health data and provide interventions or insights to reduce healthcare costs and boost productivity. The company sells its offerings through subscription services and customized solutions tailored to each client's needs. Avante aims to help businesses improve well-being while achieving better financial results, and seeks to grow its market presence with funding and leadership from seasoned executives. Compared with competitors, Avante combines health-management capabilities with financial optimization in a single employer-focused platform, emphasizing measurable cost savings and productivity gains. The goal is to help employers manage workforce health in a way that lowers costs and enhances performance over time.
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