Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

Ghost

Ghost

11-50 employees

Private marketplace for excess inventory management

Data & Analytics
Consumer Goods

Compensation Overview

$145k - $185kAnnually

Senior

Los Angeles, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7 years of experience in product marketing roles.
  • Proven track record of successfully launching and marketing B2B technology products.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
  • Excellent communication and presentation skills, with the ability to effectively articulate value propositions and drive engagement.
  • Demonstrated ability to collaborate and influence cross-functional teams in a fast-paced, dynamic environment.
  • Experience working with sales teams to drive product adoption and revenue growth.
  • Proficiency in marketing automation tools, CRM platforms, and analytics tools.
Responsibilities
  • Develop and execute go-to-market strategies for new product launches, feature updates, and enhancements, both to internal users and external customers.
  • Create compelling product messaging and positioning that resonates with target audiences and differentiates our platform in the market.
  • Lead the development of sales enablement materials, including presentations, collateral, and case studies, to support the sales team in effectively communicating the value proposition of our platform.
  • Collaborate with cross-functional teams, including product management, sales, engineering and design, to drive product adoption and customer engagement.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for innovation.
  • Create compelling content and collateral to support product marketing campaigns, such as whitepapers, case studies, and product videos.
  • Lead the development of marketing campaigns and programs to generate demand and drive pipeline growth.
  • Track and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.
  • Partner with BP and AM teams to develop customer advocacy programs and leverage customer testimonials and success stories in marketing efforts.
  • Work closely with the business development team to develop integrated marketing campaigns that drive demand and generate qualified leads.
  • Collaborate with product management to gather customer feedback and insights to inform product roadmap decisions.

Ghost provides a private marketplace platform designed to help brands and retailers manage excess inventory. The platform allows retailers with surplus goods to upload their products and set specific restrictions, while buyers can bid on these items in real-time. This process facilitates the efficient redistribution of excess inventory, enabling retailers to recover value from stock that would otherwise remain unsold. Ghost differentiates itself from competitors by focusing on a discreet and sustainable approach to inventory management, leveraging real-time data to create a transparent environment for transactions. The company's goal is to transform the retail ecosystem by optimizing the inventory lifecycle and addressing supply chain challenges, ultimately turning surplus goods into valuable assets.

Company Stage

Series B

Total Funding

$46.7M

Headquarters

Los Angeles, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

13%

1 year growth

13%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $30M Series B funding will enable Ghost to expand its team and further develop its platform, driving innovation and growth.
  • A 500% increase in uploaded inventory and a 10x year-over-year growth in GMV indicate strong market demand and platform effectiveness.
  • With over 1,000 members, including top global brands, Ghost's network effect is likely to strengthen, enhancing its market position.

What critics are saying

  • The success of Ghost's platform heavily relies on maintaining a high-quality, vetted membership base, which could be challenging as it scales.
  • The competitive landscape in retail technology is intense, with potential new entrants and existing players posing threats to Ghost's market share.

What makes Ghost unique

  • Ghost's private, members-only marketplace offers a discreet and efficient solution for brands to monetize surplus inventory, unlike public platforms that may compromise brand image.
  • The platform's real-time data engine enhances discovery and conversion rates, providing a competitive edge in inventory optimization.
  • Ghost's focus on sustainability and supply chain efficiency addresses a critical pain point in the retail industry, setting it apart from traditional inventory liquidation methods.

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