Full-Time

Senior Product Marketing Manager

Posted on 10/9/2024

Ghost

Ghost

201-500 employees

Private marketplace for excess inventory management

Compensation Overview

$145k - $185k/yr

Senior

Los Angeles, CA, USA

Category
Product
Required Skills
Market Research
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7 years of experience in product marketing roles.
  • Proven track record of successfully launching and marketing B2B technology products.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
  • Excellent communication and presentation skills, with the ability to effectively articulate value propositions and drive engagement.
  • Demonstrated ability to collaborate and influence cross-functional teams in a fast-paced, dynamic environment.
  • Experience working with sales teams to drive product adoption and revenue growth.
  • Proficiency in marketing automation tools, CRM platforms, and analytics tools.
Responsibilities
  • Develop and execute go-to-market strategies for new product launches, feature updates, and enhancements, both to internal users and external customers.
  • Create compelling product messaging and positioning that resonates with target audiences and differentiates our platform in the market.
  • Lead the development of sales enablement materials, including presentations, collateral, and case studies, to support the sales team in effectively communicating the value proposition of our platform.
  • Collaborate with cross-functional teams, including product management, sales, engineering and design, to drive product adoption and customer engagement.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for innovation.
  • Create compelling content and collateral to support product marketing campaigns, such as whitepapers, case studies, and product videos.
  • Lead the development of marketing campaigns and programs to generate demand and drive pipeline growth.
  • Track and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.
  • Partner with BP and AM teams to develop customer advocacy programs and leverage customer testimonials and success stories in marketing efforts.
  • Work closely with the business development team to develop integrated marketing campaigns that drive demand and generate qualified leads.
  • Collaborate with product management to gather customer feedback and insights to inform product roadmap decisions.

Ghost provides a private marketplace platform designed to help brands and retailers manage excess inventory. The platform allows retailers with surplus goods to upload their products and set specific restrictions, while buyers can bid on these items in real-time. This process facilitates the efficient redistribution of excess inventory, enabling retailers to recover value from stock that would otherwise remain unsold. Ghost differentiates itself from competitors by focusing on a discreet and sustainable approach to inventory management, leveraging real-time data to create a transparent environment for transactions. The company's goal is to transform the retail ecosystem by optimizing the inventory lifecycle and addressing supply chain challenges.

Company Size

201-500

Company Stage

Series C

Total Funding

$95M

Headquarters

Los Angeles, California

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • Ghost raised $40M in Series C funding for expansion.
  • The platform aligns with the trend of sustainable retail solutions.
  • Ghost's AI-driven tools enhance inventory management efficiency.

What critics are saying

  • Competition from Google's AI-powered shopping platform may impact Ghost.
  • Rapid expansion could lead to operational challenges.
  • Reliance on transaction fees may be unsustainable if competitors lower fees.

What makes Ghost unique

  • Ghost offers a private marketplace for discreet inventory management.
  • The platform uses real-time data for efficient inventory transactions.
  • Ghost's model helps brands monetize surplus goods sustainably.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

40%

1 year growth

40%

2 year growth

40%
CityBiz
Oct 25th, 2024
Ghost Secures $40M Series C Funding

Ghost, a B2B marketplace, has raised $40 million in Series C funding led by L Catterton, with participation from existing investors like USV and Cathay Innovation. The platform connects brands and retailers, offering inventory solutions and expansion opportunities. Since its Series B in August 2023, Ghost has scaled its platform with investments in infrastructure, AI, and international growth. The new funding will support further product and geographic expansion.

PYMNTS
Oct 15th, 2024
Google Amps Up Gemini's AI Model for New Shopping Platform

Ghost has raised $40 million in a Series C funding round to continue expanding its members-only business-to-business (B2B) marketplace that connects brands and retailers and facilitates the buying and selling of surplus and wholesale inventory.

Fortune
Oct 15th, 2024
Ghost raises $40M Series C funding

Ghost, a B2B retail inventory marketplace, has raised a $40 million Series C funding round led by L Catterton. The round also saw participation from existing investors Union Square Ventures, Cathay Innovation, Equal Ventures, and Eniac. Ghost operates as a private platform for surplus inventory, helping brands manage excess stock efficiently. The company aims to remain a behind-the-scenes player in inventory distribution, despite its growing visibility.

Finsmes
Aug 21st, 2023
Ghost Raises $30M In Series B Funding

Ghost, a Los Angeles, CA-based members-only B2B marketplace for surplus inventory, raised $30M in Series B funding.The round was led by Cathay Innovation with participation from existing investors Union Square Ventures, Equal Ventures and Eniac Ventures. The company intends to use the funds to hire for several roles in product, engineering and design while developing its platform further.Led by co-CEOs and co-Founders Josh Kaplan and Dee Murthy, Ghost is a provider of a B2B platform for brands and retailers to exchange surplus inventory. The members-only B2B marketplace enables brand sellers to discreetly and efficiently monetize their surplus inventory to vetted buyers. Its platform is a one-stop-shop for retailers and brands to buy, sell, price and ship excess goods powered by a data engine for discovery and increased conversion for buyers and sellers.Since coming out of stealth with a $20M Series A in July of 2022, the company has experienced a 500% increase in uploaded inventory in the last year, gross merchandise value (GMV) run rate has increased over 10x year-over-year and the team has doubled in size. Ghost now counts over 1,000 members on its platform, including some of the world’s best brands and global retailers in categories such as apparel, footwear, beauty and home goods.FinSMEs21/08/2023

TechCrunch
Aug 21st, 2023
B2B inventory marketplace Ghost reappears with $30M Series B to expand outside US | TechCrunch

In the past year, Ghost amassed over 1,000 brands and retailers and saw year over year gross merchandise volume grow over 10 times.

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