Digital Media Manager
About the job
- A bachelor's degree in Marketing, Business, Advertising, Analytics, or a related field; equivalent experience may be considered.
- A minimum of 5 years of hands-on retail media experience supporting Amazon, Walmart, Target, or other retailer media platforms.
- Demonstrated expertise managing Sponsored Products, Sponsored Brands, Sponsored Display, and similar retail media solutions.
- Experience owning and managing media budgets with accountability for performance outcomes and return on investment.
- Strong analytical capabilities with the ability to interpret performance data, identify trends, and develop actionable recommendations.
- Experience supporting multiple brands, categories, or product portfolios in a complex business environment.
- Proven ability to collaborate effectively across cross-functional teams and influence business decisions through data and insights.
- Strong communication, organizational, and project management skills.
- Ability to operate independently and manage multiple priorities in a fast-paced environment.
- Develop and execute retail media strategies across Amazon, Walmart, and other emerging retail media networks.
- Build, launch, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retailer advertising campaigns aligned to brand, category, and commercial objectives.
- Monitor campaign performance daily and implement optimizations to improve efficiency, drive revenue growth, and maximize return on ad spend.
- Identify opportunities to expand successful campaigns while maintaining business performance and profitability targets.
- Evaluate and implement demand-side platform and advanced media solutions when aligned with strategic business objectives.
- Apply a test-and-learn approach to audience targeting, bidding strategies, creative execution, and campaign structures to continuously improve performance.
- Own retailer media budgets across brands, categories, marketplaces, and campaign types.
- Develop investment strategies and allocate spend based on business priorities, performance trends, growth opportunities, and seasonal demand.
- Monitor and analyze key performance metrics to ensure effective budget utilization and achievement of business objectives.
- Optimize campaign structures, bids, and investment levels to improve media effectiveness and deliver measurable business results.
- Provide recommendations to maximize revenue growth, market share, and profitability across retailer ecosystems.
- Analyze campaign, category, and brand performance to identify growth opportunities and optimization priorities.
- Translate complex performance data into actionable insights and strategic recommendations for stakeholders.
- Develop reporting and performance narratives that clearly communicate media impact on business outcomes.
- Stay current on retailer media platforms, industry best practices, and emerging trends to drive continuous improvement in program effectiveness.
- Partner with Brand, Marketing, Sales, and Digital Commerce teams to align media investments with broader business objectives.
- Support product launches, promotional events, seasonal initiatives, and inventory-driven opportunities through coordinated media strategies.
- Leverage retail media insights to inform assortment, content, merchandising, and growth initiatives across retailer platforms.
- Collaborate with internal and external partners to ensure alignment on campaign goals, execution, and performance expectations.
About the company
1) What the company does: Fruit of the Loom designs, manufactures, and markets a range of clothing and related products through a portfolio of brands including Fruit of the Loom, Vanity Fair, Spalding, and Russell Athletic, with operations in 44 countries. 2) How its products work: The brands deliver everyday apparel and sporting goods designed for fit and comfort; products are produced globally and distributed through retail channels to meet consumer needs. 3) How it differs from competitors: It combines a large, multi-brand portfolio with global scale, owned by Berkshire Hathaway, and a commitment to social and environmental responsibility, aiming to meet market demands across family, athletic, and lifestyle segments. 4) The goal: To provide accessible, comfortable apparel and gear while maintaining responsible practices and helping consumers do more with better-fitting, higher-quality products.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bowling Green, Kentucky
Founded
1851
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Simplify's Take
What believers are saying
- Zara launched a 200-style Fruit of the Loom collection on September 10, 2026.
- HUF's September 22, 2026 capsule sold co-branded underwear and rib tanks.
- Vita Coco's July 29, 2026 Coconut Bra proves extension into niche partnerships.
What critics are saying
- Honduras closures eliminated 4,000 jobs by December 2025, damaging manufacturing continuity.
- TTAB saw four 2026 opposition filings; trademark policing drains management attention.
- Plant liquidations in Honduras and relocation to El Salvador risk brand-union collapse.
What makes Fruit of the Loom unique
- Fruit of the Loom sells heritage basics with 170-year brand recognition.
- Its low-cost cotton staples translate across underwear, tanks, and licensing collaborations.
- Zara and HUF still borrow its classic American utility, not fashion novelty.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Vacation
Paid Holidays
Employee Assistance Program
Company News
Texas AG Paxton probes Fruit of the Loom, Hanes over potential toxic chemicals in children's underwear. Published on 10/06/2026 at 11:20 am EDT - Modified on 10/06/2026 at 11:29 am EDT Oct 6 (Reuters) - Texas Attorney General Ken Paxton launched an investigation on Tuesday into whether Fruit of the Loom and Hanes use toxic chemicals in producing children's underwear. Paxton said he sent civil investigative demands to Fruit of the Loom, which is owned by Berkshire Hathaway, and Hanes, which is owned by Gildan Activewear, citing the chemicals' potential effects on children's health. He did not accuse either company of wrongdoing. Fruit of the Loom, Berkshire and Gildan did not immediately respond to requests for comment. Paxton said clothing manufacturers have turned increasingly to synthetic materials such as polyester, rayon and spandex to meet consumer demand for lower-priced products. He said research shows that synthetic fabrics can shed microplastics, while chemicals including bisphenols, fluorine, parabens, phthalates and so-called "forever chemicals" used in textile manufacturing have been associated with cancer, hormone disruption, infertility and other health concerns. "We must protect our children who cannot yet protect themselves," Paxton said in a statement. "This includes making sure that the necessities parents rely on are free from toxic chemicals and do not harm the health of kids." The attorney general announced a similar probe in April into whether Lululemon Athletica activewear contained forever chemicals, which do not break down easily in nature. Forever chemicals are also known as PFAS, short for per- and polyfluoroalkyl substances. Paxton, a Republican, is running for a US Senate seat against Democrat James Talarico and trailing in most polls. The race is among the country's most closely watched in the November 3 midterm elections. (Reporting by Jonathan Stempel in New York; Editing by Mark Porter) By Jonathan Stempel (C) Reuters - 2026
HUF and Fruit of the Loom link up in Tokyo. by OS Staff September 23, 2026 Keith Hufnagel's skate legacy collides with Fruit of the Loom for a stripped-back, Japanese-exclusive capsule that elevates everyday staples. In an era of hyper-designed streetwear and endless high-fashion gimmicks, true underground heads know that nothing beats the classics. Case in point: HUF has officially teamed up with American heavyweight Fruit of the Loom for a capsule that strips skate style back to its purest, most essential roots. By merging HUF's deep-seated skateboarding pedigree with Fruit of the Loom's staggering 170-year heritage in American manufacturing, the duo is proving that high-grade basics are the real backbone of subcultural style. "Forget loud graphics - this drop is a masterclass in raw, everyday functionality." The minimalist capsule centers around two absolute daily rotation staples crafted from ultra-soft, premium cotton: two-pack ribbed tank tops and co-branded underwear multi-packs. Housed in custom-designed nostalgic packaging that merges both iconic logos, the release lands as a sleek nod to workwear utility and modern street uniforms. There's a catch for global heads, though: the ultra-clean collection has quietly dropped as a Japan-exclusive, landing across HUF's Japanese chapters for ¥4,950 JPY. It's a low-key, high-impact release that proves luxury isn't always about the flex - sometimes it's just about the perfect white tee. Discover more Explore Design Agencies designed Discover Craft Kits * Telegram * WhatsApp * More
HUF and Fruit of the Loom launch collaborative essentials capsule. The inaugural partnership delivers two-pack sets of ribbed tanks and underwear in custom packaging. Summary. HUF has joined forces with heritage brand Fruit of the Loom for their first collaborative basics collection The release features two-pack sets of signature soft cotton underwear and ribbed tank tops Both items are available now for ¥4,950 JPY each through official HUF retail channels HUF and Fruit of the Loom have officially released their first collaborative collection featuring the HUF x Fruit of the Loom Underwear and Rib Tank 2P Packs. The capsule merges street culture with Fruit of the Loom's 170-year legacy as a leading American basics manufacturer. Constructed from Fruit of the Loom's signature soft cotton material, the collection emphasizes comfort and everyday utility. The capsule offers two core staple items: the HUF x Fruit of the Loom Underwear 2P Pack and the HUF x Fruit of the Loom Rib Tank 2P Pack. Attention to detail extends to the presentation, with each two-pack delivered in specially designed co-branded packaging created specifically for this inaugural release. The HUF x Fruit of the Loom Underwear 2P Pack and Rib Tank 2P Pack are available now via HUF.
Kentucky's Fruit of the Loom named a best employer in 2025.
This competitive advantage has allowed Gildan to dominate this segment, pushing competitors such as Fruit of the Loom and Hanes out of the market.