Retail Sales Consultant

AT&T shares fell about 5% before the market opened on October 21, erasing roughly $8 billion of value, even after the company beat third-quarter earnings and raised its 2026 adjusted earnings per share (EPS) outlook to about $2.40, from $2.25 to $2.35. Adjusted EPS was $0.65, against a $0.60 consensus estimate. Revenue rose 5.3% to $32.3 billion, and free cash flow reached $5.0 billion. Investors appear to have focused on wireless. AT&T added 379,000 postpaid phone subscribers, in line with forecasts but down from 432,000 in the second quarter, while churn rose to 0.92% from 0.86%. SpaceX's push into US wireless also weighs on the stock. Verizon reports on October 26 and T-Mobile on October 28.

AT&T reported third-quarter 2026 revenue of $32.3 billion, up 5.3% year over year, as it added more than 1 million Advanced Connectivity customers for a second consecutive quarter. Internet net adds hit a record 769,000, including 442,000 fiber and 327,000 fixed wireless. Postpaid phone net adds were 379,000. Adjusted EBITDA rose 5.4% to $12.5 billion, and free cash flow was $5.0 billion. Net income from continuing operations fell to $1.3 billion from $9.7 billion a year earlier, which included a gain on the DIRECTV sale. A $2.6 billion non-cash impairment on its Mexico wireless business, which it agreed to sell, also weighed on results. AT&T raised its 2026 adjusted earnings per share outlook to about $2.40 and lowered its long-term capital investment outlook. It remains on track to reach more than 60 million fiber locations by the end of 2030.

NBA, WNBA, AT&T Launch fourth generation of the High-Speed ArenaNetwork. 20th October 2026 The National Basketball Association (NBA), Women's National Basketball Association (WNBA) and AT&T have announced the launch of the fourth generation of the High-Speed ArenaNetwork (HSAN), the latest evolution of the leagues' connectivity platform built to quickly and reliably transport live game content, highlights, replays, in-arena programming and stats to fansand business partners, while enabling the behind-the-scenes technology that helps support the game operations. Supported by more than 68,000 miles of AT&T's expansive fiber and network infrastructure, the fourth-generation HSAN will be designed to transport more than 118 concurrent, high-quality, low-latency streams per game, supporting millions of hours of basketball consumption during the 2027-28 NBA season. "Today's fans follow the game across live broadcasts, replays, highlights, social media and NBA digital platforms," said Kellyn Smith Kenny, chief marketing & growth officer, AT&T. "Together with the NBA, AT&T is helping build the connectivity foundation that moves game content quickly and reliably across the league, so fans can stay closer to the moments that matter wherever they are watching." "For nearly a decade, AT&T has helped us connect with fans in new and innovative ways, and we're excited to expand our partnership to leverage their next-generation network for HSAN to deepen that connection," said Kerry Tatlock, EVP Global Marketing Partnerships and Media, NBA. "Together, we look forward to building experiences that bring fans closer to the NBA in ways that are personalized and customized for each fan." "AT&T has been an integral partner in the WNBA's growth, helping us reach new fans and elevate the experience for our players, teams, and communities," said WNBA Chief Growth Officer Colie Edison. "As our inaugural WNBA Change maker, we look forward to continuing our work together to drive innovation, visibility, and opportunity for the next generation of players and fans." AT&T, the NBA and the WNBA have also extended their longstanding marketing partnership, continuing AT&T's role as the leagues' Official Connectivity Partner, building on a relationship that began in 2018. The extension also continues AT&T's partnership with the NBA G League, USA Basketball and NBA Take-Two Media. As part of the extended marketing partnership, AT&T and the NBA will create new fan touchpointsacross content and retail activations that debut around American Express NBA Tip-Off. Fans willhave additional opportunities to engage with NBA stars and AT&T athletes, including ShaiGilgeous-Alexander, through unique experiences, special access moments and original contentover the course of the NBA season. AT&T will also continue to connect fans with their favorite teams and players through its partnerships with the Chicago Bulls, Dallas Mavericks, Miami HEAT and LA Clippers. As a WNBA Changemaker, AT&T will maintain its prominent presence across the league, includingthrough its branding on all WNBA team jerseys and continued entitlement partnership of WNBA All-Star. AT&T will also continue its partnerships with WNBA stars A'ja Wilson and Sabrina Ionescu, building on its commitment to connect fans with the players and moments shaping the game. "I've always appreciated how basketball brings together different communities, cultures and creativity," said Shai Gilgeous-Alexander, NBA Champion, two-time NBA MVP and Oklahoma City Thunder guard. "Through my relationship with AT&T and experiences like Shai T&T, we're creating new ways for fans to connect with the game while celebrating the stories and culture that make basketball so special. I'm excited to keep building on that this season." "The WNBA's growth has been incredible to be a part of, and it takes partners who are committed to investing in the game and its future," said A'ja Wilson, Las Vegas Aces center and five-time WNBA MVP. "AT&T has consistently shown up for our league, our players and our fans, helping create experiences that bring people closer to the game. I'm excited to see AT&T continueits partnership with the WNBA and keep building even more opportunities to connect withbasketball fans everywhere." Other highlights of the partnership include AT&T's continued title sponsorship of AT&T SlamDunk at NBA All-Star, which began in 2019. The partnership also builds on the introduction of on-court apron branding during nationally televised NBA regular-season games in the 2025-26season and continues to enhance fan connectivity through Turbo Live by AT&T*. Available at select NBA arenas, Turbo Live enables fans, regardless of carrier, to access prioritized connectivity on the AT&T network, making it easier to share, engage and stay connected throughout the game.