Sales Assistant
About the job
- Customer orientation.
- Passion for achieving targets.
- Flexible approach to work.
- Strong communication skills.
- Confidence and openness.
- Ability to promote Sports Direct's values and culture among colleagues and partners.
- Actively support sales to achieve and exceed store targets.
- Provide customers with product knowledge.
- Deliver high-quality customer service.
- Maintain store standards.
- Implement visual standards in line with the Sports Direct brand.
- Handle operational processes and replenish stock.
- Operate the cash register and other tools.
- Check that product prices are correct and up to date.
- Support management of warehouse stock.
- Complete the in-store induction program.
About the company
Frasers Group is a British retail conglomerate that owns a portfolio of sports, fashion, and lifestyle brands with both owned stores and online platforms. It grows by acquiring brands and distressed retailers, rebranding them, and expanding across physical stores, e-commerce, shopping centres, and services like Frasers Plus and a retail media network. It differentiates itself through an acquisition-driven Elevation Strategy that shifts from discount-focused sales to a more premium positioning, leveraging its shopping-centre footprint and in-house financing and media to create synergies. Its goal is to elevate its portfolio to a premium market, strengthen brand partnerships, and expand physical and digital channels while monetizing through financial services and media capabilities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mansfield, United Kingdom
Founded
1982
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Simplify's Take
What believers are saying
- FY2026 revenue rose 8.7% to £5.3 billion, led by international growth.
- International revenue jumped 59.2% after XXL and Holdsport additions.
- Burberry stake reached 4.16% in 2026, strengthening luxury leverage.
What critics are saying
- Adjusted pre-tax profit fell 4% in FY2026, showing growth quality remains weak.
- Frasers withheld FY2027 guidance on July 16, 2026, citing Hugo Boss and Accent bids.
- Harvey Nichols needs restructuring after £177.9 million operating losses in March 2025.
What makes Frasers Group unique
- Frasers combines Sports Direct, Flannels, Harvey Nichols, and international platforms across 1,500 stores.
- Its Elevation Strategy lifts margins through premiumization, refurbishments, and tighter brand partnerships.
- Mike Ashley still drives opportunistic M&A, letting Frasers buy distressed assets cheaply.
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Benefits
- Gym Membership
- Paid Holidays
- Employee Discounts