Full-Time

Relationship Manager

Franchise

Posted on 2/1/2025

Guideline

Guideline

201-500 employees

Affordable 401(k) and IRA retirement plans

Fintech
Financial Services

Compensation Overview

$120kAnnually

+ Sales Incentive Program + Equity (ISOs)

Mid

Remote in USA

Candidates must be based in the United States.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Lead Generation
Salesforce

You match the following Guideline's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2+ years of experience in a quota-carrying role, preferably within the payroll or employee benefits space
  • 2+ years of experience in a client-facing Partner Acquisition or Business Development role in the B2B SaaS market
  • Deep understanding of and well-developed contacts in the franchise and payroll space
  • Proven track record of maintaining and nurturing existing strategic partner/affiliate relationships with the goal of strengthening and growing partnerships and uncovering new opportunities
  • Proficiency with CRM tools like Salesforce, LinkedIn Sales Navigator, and similar platforms
  • Demonstrated communication and relationship-building skills to engage potential partners effectively, position Guideline’s value propositions, and create a positive first impression
Responsibilities
  • Find new franchise partners, onboard them, and get added to their preferred vendor lists
  • Prospect current franchise partners to find new leads for potential sales opportunities
  • Network and build relationships to promote Guideline’s mission, including lead generation at conferences and other events
  • Manage franchise relationships with Guideline
  • Organize and attend franchise events
  • Collaborate with cross-functional teams (sales, marketing, product, L&C and strategic partnerships) to optimize joint selling and marketing strategies aimed at franchises
  • Field event support; this role will work franchise-focused events and be responsible for contacting attendees to book post-event sales meetings
  • Lead demand generation activities through targeting Franchises, representing Guideline at conferences, seminars, and other events, and qualifying new leads that result in a growing pipeline of new opportunities
  • Develop a close partnership with marketing team to create seamless collaboration between demand gen and lead conversion efforts
  • Promptly responding to inbound leads generated through marketing campaigns, assessing their needs, and determining fit
  • Identify and pursue high-potential prospects through outbound strategies, utilizing various prospecting tools and techniques to build a robust pipeline
  • Assist Account Executives in developing sales strategies and building a strong sales pipeline, including providing on identifying opportunities
Desired Qualifications
  • Payroll sales experience a plus
  • Franchise sales experience a plus
  • Proven track record of growing partner networks and driving partner-driven revenue
  • Analytical skills to interpret performance metrics and inform strategy

Guideline provides affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes, particularly targeting small to medium-sized enterprises and specific sectors like dental practices. Their service includes end-to-end management of retirement plans, which features automatic enrollment, low monthly fees, and compliance testing. As a 3(38) fiduciary, Guideline manages investment options to ensure they benefit employees. The company operates on a subscription model, charging a low monthly fee that covers essential services, with options for additional features like profit sharing and matching. Guideline also offers Guideline Pro, a platform for financial professionals to assist clients in managing retirement plans effectively. The goal of Guideline is to make retirement planning more accessible and affordable, helping more individuals save for their future.

Company Stage

Series E

Total Funding

$329.8M

Headquarters

San Mateo, California

Founded

2015

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital financial services boosts Guideline's digital-first approach.
  • Partnership with QuickBooks Payroll enhances retirement benefits for small businesses.
  • Guideline's new mobile app increases accessibility and user engagement.

What critics are saying

  • Increased competition from QuickBooks Payroll could shift market share.
  • Reliance on Vanguard poses a risk if fee structures change.
  • New Starter plan and Enterprise tier may increase operational complexity.

What makes Guideline unique

  • Guideline offers a flat fee per participant, unlike asset-based fee models.
  • Guideline acts as a 3(38) fiduciary, managing investment options for clients.
  • Guideline provides end-to-end retirement plan management, including compliance and reporting.

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Benefits

Flexible vacation policy

Company equity

401(k) with matching contributions

100% paid employee insurance coverage

Annual learning & development stipend

Parental leave

Sabbatical after 5 years of employment