Group Head - Commerce

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have
evolved our definition of ROI, as it has changed with the ever-complicated communications
landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our
clients’ businesses, growth for our people and growth for our culture. We leverage over 30 years of
media planning expertise to go beyond traditional media solutions and deliver a Return on
Investment that is both forward thinking and accountable to our clients.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media
communications, from analytics, data and technology to performance marketing, content, and
superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand,
attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy,
planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences
for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships
with some of the world’s most exciting start-ups. We leverage over 30 years of media planning
expertise to go beyond traditional media solutions and deliver a Return on Investment that is both
forward thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires
growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis,
Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Key Responsibilities
Ecommerce & Performance Leadership
• Lead Amazon Ads ecosystem including Sponsored Products, Sponsored Brands, Sponsored
Display, and DSP (good to have).
• Own campaign planning, execution, optimization, and reporting for ecommerce-focused brands.
• Drive performance across Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart,
and BB Instant.
• Define full-funnel ecommerce strategies aligned to business KPIs.
Campaign & Optimization Excellence
• Strong control over keyword strategy, bid & budget optimization, and seasonal planning.
• Analyse performance and provide actionable insights.
• Work closely with platform partners to unlock growth opportunities.
Client & Stakeholder Management
• Act as a strategic partner to clients and own ecommerce media strategy.
• Lead performance reviews and growth planning.
• Present confidently to senior stakeholders.
Team & Process Management
• Lead and mentor teams across ecommerce accounts.
• Drive SOPs and operational excellence.
• Support hiring and capability building.
Required Skills & Experience
• 7–10+ years of experience in Ecommerce / Performance Marketing.
• Strong agency experience preferred.
• Proven expertise in Amazon Ads and Quick Commerce platforms.
• Experience handling large budgets and multiple brands.
Core Skill Set
• Strong understanding of ecommerce metrics such as ROAS, ACOS, TACoS, and share of voice.
• Strong analytical and communication skills.
• Comfortable operating at strategic and hands-on levels