Full-Time

Director of Loyalty

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

501-1,000 employees

High-quality yoga wear and accessories

Consumer Goods

Compensation Overview

$155k - $190kAnnually

+ Performance Bonuses + Long Term Incentives

Senior, Expert

Culver City, CA, USA

Must work onsite full-time and be based in Los Angeles.

Category
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Requirements
  • 8+ years of experience in Loyalty Marketing, Brand Strategy, or Consumer Engagement, with at least 3 years in a leadership role managing a top-to-bottom loyalty program for a recognized lifestyle, retail, or wellness brand.
  • Proven expertise in loyalty program financial management, with strong analytical and math skills to assess program KPIs, forecast performance, and partner with Finance on budgeting and profitability.
  • Solid understanding of digital marketing and CRM strategies, including email, SMS, app push notifications, and personalization tactics.
  • Strong cross-functional leadership skills, with the ability to influence and collaborate with teams across Marketing, Technology, Finance, and Operations.
  • Exceptional verbal and written communication skills, capable of presenting complex strategies and results in an impactful, data-driven manner.
  • Deep understanding of Gen Z consumer behavior, wellness trends, and community-driven marketing.
  • Strategic thinker with a results-driven mindset and the agility to prioritize and adapt in a fast-paced environment.
  • Passionate about building communities and creating meaningful brand connections with consumers.
  • Based in Los Angeles and able to work onsite full-time.
Responsibilities
  • Lead the strategic vision and execution of the loyalty program from concept to implementation, managing all program components including customer acquisition, retention, and engagement.
  • Develop and drive a multi-year loyalty roadmap that aligns with brand and business goals, delivering a cohesive, elevated loyalty experience across all channels—digital, retail, and community.
  • Partner closely with Finance to set and manage the loyalty program’s budget, profitability, and ROI targets, ensuring the program delivers measurable impact and sustainable growth.
  • Build and lead loyalty initiatives that leverage consumer insights, industry best practices, and trends to keep the program relevant, engaging, and effective.
  • Drive program analytics, reporting, and financial forecasting, delivering insights and recommendations to leadership on program performance, optimizations, and future investments.
  • Manage cross-functional collaboration with Marketing, CRM, Merchandising, Store Operations, and Customer Service teams to deliver seamless customer experiences and integrate loyalty across all customer touchpoints.
  • Oversee vendor relationships and technology platforms to ensure they support the program’s strategic and financial goals.
  • Lead presentations and strategic communications to key stakeholders, providing clear insights and updates on loyalty program performance, strategic initiatives, and cross-functional projects.
Desired Qualifications
  • Familiarity with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring celebrity endorsements and promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's expansion into South Korea with BTS Jin as ambassador boosts brand visibility.
  • Increased demand for eco-friendly activewear aligns with Alo Yoga's potential sustainable product lines.
  • The rise of virtual fitness platforms enhances opportunities for Alo Yoga's digital presence.

What critics are saying

  • Increased competition from Vuori threatens Alo Yoga's market share in athleisure.
  • Allegations of wage theft linked to BaronHR partnership could harm Alo Yoga's reputation.
  • Alo Yoga's luxury market expansion may alienate its core customer base if mismanaged.

What makes Alo Yoga unique

  • Alo Yoga offers high-quality, stylish yoga wear endorsed by celebrities like Kendall Jenner.
  • The brand promotes a lifestyle integrating yoga into everyday life, broadening its appeal.
  • Alo Yoga's direct-to-consumer model allows control over brand, customer experience, and pricing.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Employee Discounts

Performance Bonus

Paid Vacation