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Rogue Fitness

American-made strength and conditioning equipment manufacturer

Technical Product Owner - E-commerce Platform

Full-TimeUpdated on 10/20/2026
No salary listed
Mid
Columbus, OH, USA
In Person
ProductProduct Management

About the job

Requirements
  • At least 3 years of experience as a Product Owner or Product Manager in a technical, platform, or mobile-focused environment.
  • Hands-on experience owning or supporting mobile applications, preferably built with React Native or similar cross-platform frameworks.
  • Strong understanding of modern backend architectures, including Node.js-based services, APIs, and distributed systems.
  • Ability to discuss technical details, understand system trade-offs, and collaborate effectively with engineering teams.
  • Experience translating business objectives into clear user stories, technical requirements, and acceptance criteria.
  • Comfort working in Agile/Scrum environments with multiple developers and dedicated QA resources.
  • Strong analytical and prioritization skills in performance- and reliability-sensitive environments.
  • Interest in fitness, strength training, or performance-driven products.
Responsibilities
  • Own and communicate the technical product vision and roadmap, initially focusing on the React Native mobile app and later expanding to the broader e-commerce ecosystem.
  • Partner with engineering to plan and deliver features across a Node.js microservices architecture supporting mobile and web experiences.
  • Define and prioritize work across the React Native mobile app, backend services, APIs, and a custom Vue 3 SSR frontend.
  • Translate business goals and technical needs into well-defined user stories, technical requirements, and acceptance criteria.
  • Maintain and prioritize the product backlog with a focus on performance, scalability, reliability, and long-term platform health.
  • Act as the primary liaison between engineering, QA, UX, operations, and business stakeholders.
  • Collaborate with QA to ensure high-quality, stable releases across mobile and distributed backend systems.
  • Manage technical dependencies and coordinate work across full-time developers and consulting resources.
  • Analyze product performance, system health, and customer behavior to inform decisions and trade-offs.
  • Support architectural discussions by understanding and communicating technical concepts and constraints; coding is not required.
  • Identify opportunities to improve app performance, platform resilience, and the end-to-end customer experience.
Desired Qualifications
  • Experience working with custom frontends built using modern frameworks such as Vue.js.
  • Familiarity with server-side rendering, performance optimization, and mobile/web integration challenges.
  • Experience supporting high-traffic, high-demand digital products such as e-commerce, media, or consumer platforms.
  • Background coordinating work across internal teams and external consulting partners.
  • Exposure to platform modernization, system migrations, or evolving technical architectures.
  • CSPO, PSPO, or similar Agile certification.

About the company

Rogue Fitness makes and sells strength and conditioning equipment in the United States, including barbells, racks, kettlebells, weight plates, and specialized gear, mainly through a direct-to-consumer online store and through facility outfitting services. Many products are manufactured in its Columbus, Ohio facility using American-made steel and materials to keep quality control in-house. The company stands out by its large scale, emphasis on domestic manufacturing, and being a one-stop shop that serves home gyms, commercial gyms, military facilities, and pro teams, along with sponsoring athletes and events. Its goal is to provide durable, reliable fitness gear at scale and support the growth of functional fitness for both home and professional use.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2006

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Simplify's Take

What believers are saying

  • September 3, 2026 construction update shows campus expansion advancing on schedule.
  • Rogue's 2026 Revolution Fund reached $25M, signaling stronger ecosystem control.
  • April 2026 CLMBR placement broadened Rogue's marketplace beyond barbells and racks.

What critics are saying

  • CrossFit dependence remains dangerous; one sanctioning shift can hit demand immediately.
  • Rogue Ridge settlement in March 2026 exposes costly trademark policing.
  • The one-million-square-foot expansion risks capacity overruns if fitness demand cools.

What makes Rogue Fitness unique

  • American-made, vertically integrated equipment plus fast custom fulfillment from Columbus.
  • Rogue locked the 2026 CrossFit Games rower slot, displacing Concept2.
  • The Rogue Invitational and Revolution Fund embed the brand deep in strength culture.

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