Full-Time

Marketing Executive

Posted on 11/1/2024

Global Web Index

Global Web Index

501-1,000 employees

Consumer research platform providing real-time insights

Data & Analytics
Consulting
Enterprise Software

Entry, Junior

London, UK

Requires in-office presence in London once a week.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Hubspot
Asana
Requirements
  • Experience with field marketing, digital marketing and copywriting.
  • A proven track record of supporting exceptional event experiences, whether niche, quirky own-hosted events, or the good old tradeshow.
  • Experience reporting on performance with a focus on demonstrating business impact and ROI.
  • CRM and Project Management tool experience is essential, Hubspot, SFDC and Asana are our tools of choice.
  • Love for events: we know events are hard, stressful, and require a huge amount of dedication and being calm under pressure.
Responsibilities
  • support the team in designing, implementing and executing marketing programs for our target audience and existing client base with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline.
  • heavily involved in the execution of our annual event strategy including in-person and virtual events, reporting on successes, planning budgets, managing logistics and co-ordinating post-event operations.

GWI provides a platform for consumer research that helps businesses understand consumer behavior in real-time. The platform conducts the largest online consumer survey globally, interviewing over a million people each year. Clients can access data 24/7, gaining insights into their audience's interests, behaviors, and values through a user-friendly interface. GWI also offers sector-specific insights, allowing businesses to identify trends and behaviors unique to their industry, which helps them differentiate themselves in the market. Additionally, GWI helps clients recognize emerging trends both globally and locally, enabling them to adapt their strategies effectively. The company generates revenue through subscription fees for access to its platform and research tools.

Company Stage

Series B

Total Funding

$214M

Headquarters

London, United Kingdom

Founded

2009

Growth & Insights
Headcount

6 month growth

ā†“ -1%

1 year growth

ā†“ -6%

2 year growth

ā†“ -9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real-time consumer insights as businesses adapt to market changes.
  • Growing interest in sector-specific insights, especially in travel and hospitality industries.
  • Rise of social media platforms like TikTok offers new consumer engagement opportunities.

What critics are saying

  • Increased competition from new entrants like Spryr.com in the consumer research market.
  • Rapid TikTok growth may challenge GWI's ability to track evolving social media trends.
  • New leadership may lead to strategic shifts disrupting operations or client relationships.

What makes Global Web Index unique

  • GWI conducts the world's largest online consumer survey, interviewing over a million annually.
  • The platform offers 24/7 access to real-time consumer behavior insights.
  • GWI provides sector-specific insights, helping businesses understand industry-specific trends and behaviors.

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