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Sinclair

Telecommunications broadcaster operating TV stations.

Director – Linear & Cross Platform Research

Data & AnalyticsConfirmed live in the last 24 hours
Full-timeSanta Monica, CA, USA$112k - $125k /yr

About the Job

Requirements

  • Bachelor’s degree in television, communications or statistics
  • Minimum of 5-7 years of experience in media research, with a focus on FAST, streaming and sports media/cable network research preferred
  • A strategic and analytical mindset capable of interpreting complex data and identifying market opportunities and threats
  • Expertise in Microsoft Excel and PowerPoint, as well as experience with data analysis (R and SQL) and data visualization (Tableau) tools preferred. Nielsen data systems experience, including NPower
  • Demonstrated ability to work under pressure without sacrificing accuracy
  • Demonstrated ability to prioritize and work on a variety of different projects in a fast-paced environment
  • Strong leadership skills and a strong track record of working across all levels of an organization

Responsibilities

  • Leverage ratings, analytics, research, and viewership data to create impactful cross-platform analyses
  • Utilize syndicated and proprietary data to effectively analyze all aspects of Tennis Channel’s non-linear viewing, including the Tennis Channel App, Tennis Channel 2/PBTV FAST, and Tennis Channel International’s global audience, as well as deliver timely analyses of other lines of business, including digital and social
  • Analyze and manipulate data to create tennis tournament presentations that deliver clear, compelling, and actionable insights, along with well-crafted recommendations that inform strategic decision-making across all Tennis Channel departments and external clients. Assess company goals and consult on strategies, providing analysis and tools to address needs using various research data.
  • Identify and deploy best practices in research strategy to improve business analysis and client solutions
  • Provide insights on overall sports media trends, sports rights costs, and their impact on the network
  • Respond to ad hoc and short-turnaround requests for data and metrics from across the organization, and proactively and disseminate insights
  • Manage and develop the junior team in performing interpretive analyses that transform data into invaluable insights

Desired Qualifications

  • Nielsen data systems experience, including NPower
  • Experience with data analysis (R and SQL) and data visualization (Tableau) tools
  • 5-7 years of experience in media research focused on FAST, streaming and sports media/cable network research preferred

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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