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Wunderman Thompson

Integrated creative, data-driven marketing agency

Optimization Analyst

Data ScienceConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listed

About the Job

Requirements

  • Experience conducting research and analysis to understand user behavior on websites.
  • Ability to integrate artificial intelligence tools into research.
  • Knowledge of user experience and customer experience.
  • Knowledge of data analysis.
  • Understanding of website architecture.
  • Advanced English proficiency for technical reading.
  • Ability to motivate coworkers.
  • Ability to prioritize tasks based on business impact.
  • Ability to communicate effectively with internal teams and clients.
  • Ability to assess when to continue an approach and when to pivot to achieve objectives.
  • Ability to collaborate effectively with external, internal, technical, and account teams.

Responsibilities

  • Conduct research to identify distinctions in user behavior on websites.
  • Locate and obtain the data needed for research, including behavioral, voice-of-customer, transactional, and demographic data.
  • Develop and design potential website improvements through A/B testing and content targeting.
  • Learn to use Adobe Target to configure A/B tests and content targeting on websites.
  • Monitor ongoing tests, analyze results, derive insights, define conclusions, and determine next steps.

About the Company

Wunderman Thompson

Integrated creative, data-driven marketing agency

Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.

Company size
5,001-10,000
Company stage
M&A
Total funding
Not listed
Headquarters
New York City, New York
Founded
1958

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