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FOX

Produces and distributes news, sports content

Senior Digital Product Marketing Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeMexicoNo salary listedIn-person

About the Job

Requirements

  • More than 5 years of experience in Marketing, IT, or Product roles developing and delivering requirements for marketing applications and MarTech platforms.
  • More than 2 years of experience analyzing and documenting processes, including current-state and future-state workflows.
  • More than 2 years of project management experience, including using JIRA to manage and track tickets.
  • More than 2 years of experience working with Agile methodologies.
  • More than 2 years of experience with deep linking, including Universal Links, AppsFlyer, OneLink, and custom URIs.
  • Experience configuring new links and validating that existing links work correctly.
  • Previous experience working with Braze, Salesforce, or Marketing Cloud.
  • Experience with mobile platforms such as Localytics, Airship, or Salesforce Mobile Studio.
  • Comprehensive understanding of Marketing and Marketing Technology, the ability to develop use cases understandable to both teams, and understanding of their technological implementation.
  • A proven track record of developing and prioritizing marketing requirements and managing their delivery.
  • Strong attention to detail and the ability to work under pressure with tight deadlines.
  • Logical thinking, curiosity, and self-motivation.
  • Strong verbal and written communication skills at all levels of the organization.
  • Ability to present complex data, influence others, and build effective working relationships.
  • Strong influencing skills without direct authority and the ability to build consensus.
  • A positive attitude and ability to work in dynamic, fast-paced environments.

Responsibilities

  • Develop and maintain the marketing roadmap for capabilities related to live and on-demand sports content.
  • Manage digital channels, including email, SMS, mobile and web notifications, in-app banners, automation, personalization, and ad hoc or event-triggered campaigns.
  • Design strategies for different customer lifecycle stages, including lead generation, retargeting, subscriber onboarding, retention, and reactivation.
  • Develop business cases to support new capabilities and obtain the corresponding executive approvals.
  • Create project and product briefs highlighting features, customer experiences, common and exceptional use cases, and expected business outcomes.
  • Ensure alignment across multifunctional teams.
  • Manage implementation of improvements and fixes by identifying and mitigating risks, monitoring project status, and following up with delivery teams.
  • Coordinate with Marketing and other multifunctional teams to ensure effective launches of new capabilities and technologies.
  • Define processes, requirements, and use-case scenarios, and conduct business acceptance testing.
  • Monitor and ensure the stability and usability of the marketing technology platform.
  • Identify issues with business impact and serve as the primary liaison with Marketing Operations stakeholders on status, issues, impacts, and estimated resolution times.
  • Maintain detailed documentation of system capabilities, known issues, and the rationale behind configuration decisions, including trade-offs and consequences.
  • Develop and manage scorecards for system performance, including uptime and ticket-resolution service-level agreements.

Desired Qualifications

  • Three to five years of relevant work experience in digital media, entertainment, or sports.
  • A bachelor's degree in Marketing, Business, Technology, Communications, or a related field.
  • Previous experience with sports streaming platforms or direct-to-consumer content.
  • In-depth knowledge of the sports industry and sports-content consumption trends.
  • Experience working with fan communities and understanding live-sports consumption patterns.

About the Company

FOX

Produces and distributes news, sports content

FOX is a media and entertainment company that creates and distributes news, sports, and entertainment content across brands such as FOX News Media, FOX Sports, FOX Entertainment, and FOX Television Stations. It monetizes content mainly through advertising on its networks and through affiliate fees from distributors, plus licensing revenue. The product set includes television networks, cable channels, and owned-and-operated stations delivering live and on-demand content, with a focus on live events like news and sports. Its goal is to deliver broad, popular programming to a U.S.-focused audience while maintaining a diversified revenue model across Cable Network Programming, Television, and related segments.

Company size
10,001+
Company stage
IPO
Headquarters
New York City, New York
Founded
1986

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