Sr. Director – Google Practice Lead

Adswerve has launched Adswerve Premium Supply, a programmatic advertising solution designed to reduce wasted ad spend and improve return on investment. The offering provides advertisers with curated, brand-safe inventory across the open web and premium channels. The solution addresses growing inefficiencies in programmatic media buying. According to the Association of National Advertisers, inefficient ad spend reached $26.8 billion in 2025, driven by hidden supply chain fees and opaque inventory across more than 44,000 placement options. Adswerve Premium Supply features pre-negotiated deals with preferred pricing, curated inventory packages tailored to specific audiences, and full transparency on ad placement and performance. The solution integrates across multiple demand-side platform environments through partnerships with suppliers including LM Supply, Magnite, Cadent, and Sovrn. Adswerve is a data and media analytics consultancy serving over 800 brands and agencies with a team of 250 experts.

Adswerve launches Adswerve Premium Supply solution designed to cut waste and maximize programmatic ROI. By GlobeNewswire August 4, 2026 New offering gives brands and agencies access to curated, high-quality inventory through a single, expert-led team DENVER, Aug. 04, 2026 (GLOBE NEWSWIRE) - Adswerve, a leading data and media analytics consultancy operating at the intersection of adtech and martech, today announced the launch of Adswerve Premium Supply, a premium supply offering that simplifies media buying, eliminates wasted spend, and gives advertisers access to curated, brand-safe inventory across the open web and premium channels. As programmatic media buying has grown more complex, spanning multiple DSPs, SSPs, and more than 44,000 placement options, so too has the risk of inefficiency. Inefficient ad spend reached $26.8 billion in 2025, according to the Association of National Advertisers, driven in part by hidden supply chain fees, opaque inventory, and a lack of scale to secure top-tier incentives from premium publishers. Adswerve Premium Supply is built to address these challenges head-on. "We saw an opportunity in the market to fill the gap for agencies and ensure they have a direct path to premium supply with added benefits," says Kelly Hayes, Head of Agency Growth at Adswerve. "Adswerve Premium Supply is the most tangible expression of that commitment with pre-negotiated deals, curated inventory, and full transparency, so our clients can streamline the planning and activation process and know exactly what they're buying without the back-and-forth with supply partners." Adswerve Premium Supply is designed to complement advertisers' existing DSP solutions by filling critical inventory gaps and expanding audience reach across premium environments. Adswerve's team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishers-including LM Supply, Magnite, Cadent, and Sovrn-to vet and curate inventory packages tailored to each client's specific audiences and campaign goals. Key capabilities and benefits include: * Pre-negotiated, evergreen deals: Clients gain immediate access to preferred pricing, CPM efficiencies, and other perks that ensure every media dollar goes further. * Curated premium inventory: Adswerve experts vet thousands of publishers and placements, building packages that target specific audiences and content types while excluding others. * Full transparency: Advertisers know exactly where their ads are running, which audiences they're reaching, and how placements are performing with ongoing feedback loops built-in. * DSP-agnostic design: Adswerve Premium Supply integrates across multiple DSP environments, extending reach without disrupting existing workflows. * Speed and efficiency: By centralizing expertise and pre-building deals, Adswerve dramatically reduces the time media teams spend researching options, negotiating contracts, and reconciling disjointed data. Adswerve Premium Supply is available now. To learn more or request a consultation, visit https://adswerve.com/contact-us. About Adswerve Adswerve helps marketers and agencies embrace innovation to create a positive impact to their business. They are an award-winning predictive marketing consultancy that leverages data, media, and AI to support 800+ iconic brands and agencies. With a team of 250+ of the industry's top experts, Adswerve is proud to stand as the most innovative, and largest U.S. Google Marketing Platform provider, three-time Adobe Partner of the Year, and respected solutions partner to Amazon, Snowflake, and others. Learn more at adswerve.com. Media Contact Lacy Talton Evergreen & Oak on behalf of Adswerve 252.467.5220

Adswerve partners with Amplitude to connect customer acquisition, product-led growth, and AI-driven analytics. May 6, 2026 DENVER, CO Find out more about what makes Adswerve a great place to work and a great partner. Partnership delivers end-to-end customer journey visibility, behavior-based audience activation, and real-time AI decisioning without complex queries or advanced technical expertise Adswerve, a leading data, analytics, media, and technology consultancy creating positive business impact for marketers and agencies, today announced a new partnership with Amplitude, a leading AI analytics platform, to help brands and agencies connect behavioral insights to real-time action, break down platform and data silos, and connect marketing acquisition to product-led growth, all without complicated queries or advanced technical expertise. As customer paths grow increasingly complex, it becomes harder for organizations to connect media investment to downstream product behavior and long-term customer value. The partnership addresses this directly by pairing Adswerve's deep expertise in data architecture, media strategy, and marketing technology with Amplitude's powerful AI analytics platform to create a unified view of customer touchpoints, from first ad impression to product adoption and beyond. As the partner organization with the highest number of Amplitude-certified U.S. experts - with experience across experimentation, session replay, and multi-cloud data architectures - Adswerve brings cross-platform analytics depth that goes well beyond standard implementation. Together, Adswerve and Amplitude help clients analyze and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in. Teams get the speed and confidence to make smarter decisions, faster, and create better experiences for their customers. "Adswerve brings a level of data and media expertise that makes our platform even more powerful for their clients," says Peter Kuo, Vice President of Partnerships at Amplitude. "This partnership is a natural fit; Adswerve knows how to connect the dots across complex data ecosystems, and Amplitude gives teams the behavioral depth and AI-powered analytics to turn those insights into real business outcomes. We're excited to bring this to brands and agencies looking to close the gap between marketing performance and product growth." Clients gain access to a powerful combination of consulting expertise and platform capabilities, including the ability to: * Determine which campaigns drive the most long-term value with visibility across the entire customer journey, including the most granular product-usage insights * Reach the right customers by creating and activating behavior-based audience segments through AI-powered analytics * Understand user friction points and evaluate website impact on retention with integrated A/B testing and experimentation tools * Sense what users are doing, decide how to improve the experience, and take action in real-time, all without needing to be an SQL expert * Analyze more, spend less, and skip restrictive data sampling with Amplitude's flexible pricing model "We've helped more than 800 organizations navigate every major shift in the digital world. Our partnership with Amplitude helps us enable better predictive marketing engines for our clients," says Tom Zawacki, CEO at Adswerve. "Together, we're giving teams the ability to sense what users want and meet them in that moment, without needing a data scientist in the room." About Amplitude Amplitude is the leading AI analytics platform, helping over 4,700 customers - including Atlassian, Burger King, NBCUniversal, and Square - build better products and digital experiences. With powerful AI agents embedded across the platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2's Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com. Media Contact Lacy talton. PR manager. About adswerve. Adswerve helps marketers and agencies embrace innovation to create a positive impact to their business. They are an award-winning predictive marketing consultancy that leverages data, media, and AI to support 800+ iconic brands and agencies. With a team of 250+ of the industry's top experts, Adswerve is proud to stand as the most innovative, and largest U.S. Google Marketing Platform provider, three-time Adobe Partner of the Year, and respected solutions partner to Amazon, Snowflake and others. Learn more at adswerve.com.