Marketing Operations & Digital Campaigns Manager

The Marketing Operations & Digital Campaigns Manageris responsible forthe operational execution of marketing programs for PROS Travel. PROS Traveloperatesin a concentrated global market -- marketing here is not aboutvolume,it is about precision, timing, and depth. Every campaign touchpoint, email send, and paid impression is directed at known stakeholders within identified accounts, and this role is the infrastructure that makes that motion run reliably.

This role combines marketing operations, email marketing, ABM platform administration, and paid digital campaign execution. Working closely with Sales, Revenue Operations, Product Marketing, and the Web, this role ensures campaigns launch on time and all activity is accurately tracked and attributable to account engagement and pipeline. Based in Sofia, Bulgaria and reporting to the Senior Manager, ABM & Digital, this is a hands-on senior individual contributor role. The foundation is systems reliability and data integrity -- everything else is built on top of that.

• Serve as the primary administrator of the marketing technology stack, including marketing automation, Salesforce campaign management, ABM platform, and ad tech tools -- ensuring all systems are configured correctly, account targeting is current, and platform activity is aligned to active marketing initiatives.

• MaintainSalesforce campaign hygiene and marketing attribution integrity, ensuring campaign records, contact associations, lead source data, and influenced pipeline reporting areaccurateand trusted by Sales and Revenue Operations.

• Implementandmaintaincampaign tracking frameworks including UTM structures, conversion tracking, email engagement metrics, and digital attribution methods to ensure all marketing activity is measurable across channels.

• Maintaincampaign governance and operational discipline across marketing systems, ensuring consistent naming conventions,accuratedata capture, and reliable reporting standards in coordination with Revenue Operations.

• Own the operational execution of campaigns from setup through launch, including audience segmentation, asset deployment, platform configuration, and launch coordination across marketing automation, CRM, email, and paid digital channels.

• Plan, build, and execute email marketing programs including campaign emails, nurture streams, event communications, and customer lifecycle sequences with strong segmentation, suppression logic, and deliverability practices to reach the right airline stakeholders.

• Manage audience segmentation and account-based contacttargeting forcampaigns, including buying group lists, account-matched audiences, and data hygiene to ensure programs reach the correct contacts within priority airline accounts.

• Partner closely with the Web to connect paid campaigns, email journeys, landing pages, and lead capture forms into cohesive campaign experiences from first engagement through conversion.

• Execute paid digital campaigns across LinkedIn Ads, Programmatic, and Google Ads, including account-matched audience targeting, campaign setup, budget pacing, performance monitoring, and optimization within defined monthly spend parameters.

• Maintain marketing performance dashboards that provide clear visibility into campaign execution status, account engagement, and marketing's contribution to pipeline -- ensuring leadership and Sales have reliable,timelyreporting.

Required Qualifications - About you: