Marketing Operations & Digital Campaigns Manager
About the job
- 5–7 years of experience in marketing operations or campaign management within a B2B technology organization, preferably in a vertical or account-focused marketing model.
- Hands-on experience managing a marketing automation platform and executing targeted email programs, including segmentation, nurture workflows, and deliverability management for named-account audiences rather than high-volume batch sends.
- Direct experience with Salesforce campaign management and attribution reporting in a customer relationship management-integrated marketing environment.
- Experience with an account-based marketing platform, managing named account lists, intent signals, buying group targeting, and account-level engagement tracking; examples include HubSpot, 6sense, and Demandbase.
- Practical experience executing paid digital campaigns on LinkedIn Ads and Google Ads with account-matched and contact-matched audience strategies.
- Experience implementing campaign tracking frameworks, including UTM parameters, form tracking, and attribution methods in an account-based environment.
- Analytical skills and experience building marketing performance dashboards reporting on account engagement and pipeline influence, not just lead volume.
- Ability to operate in a focused, relationship-driven market where precision and data quality matter more than throughput.
- Understand core artificial intelligence concepts and apply them ethically to enhance productivity, insights, and decision-making.
- Craft effective prompts to optimize the quality and relevance of artificial intelligence-generated outputs.
- Explore and apply agentic artificial intelligence systems, using or managing autonomous agents to streamline workflows and automate tasks.
- Leverage artificial intelligence tools to boost efficiency, creativity, and innovation in daily work.
- Stay curious and adaptable, continuously experimenting with artificial intelligence-driven solutions to elevate team performance and customer impact.
- Administer the marketing technology stack, including marketing automation, Salesforce campaign management, the account-based marketing platform, and advertising technology tools; ensure systems are correctly configured, account targeting is current, and platform activity aligns with active marketing initiatives.
- Maintain Salesforce campaign hygiene and marketing attribution integrity, ensuring campaign records, contact associations, lead source data, and influenced pipeline reporting are accurate and trusted by Sales and Revenue Operations.
- Implement and maintain campaign tracking frameworks, including UTM structures, conversion tracking, email engagement metrics, and digital attribution methods, to measure marketing activity across channels.
- Maintain campaign governance and operational discipline across marketing systems, including consistent naming conventions, accurate data capture, and reliable reporting standards in coordination with Revenue Operations.
- Own campaign operational execution from setup through launch, including audience segmentation, asset deployment, platform configuration, and launch coordination across marketing automation, customer relationship management, email, and paid digital channels.
- Plan, build, and execute email marketing programs, including campaign emails, nurture streams, event communications, and customer lifecycle sequences, using segmentation, suppression logic, and deliverability practices to reach airline stakeholders.
- Manage audience segmentation and account-based contact targeting for campaigns, including buying group lists, account-matched audiences, and data hygiene to reach the correct contacts within priority airline accounts.
- Partner with the Web team to connect paid campaigns, email journeys, landing pages, and lead capture forms into cohesive campaign experiences from first engagement through conversion.
- Execute paid digital campaigns across LinkedIn Ads, programmatic advertising, and Google Ads, including account-matched audience targeting, campaign setup, budget pacing, performance monitoring, and optimization within defined monthly spend parameters.
- Maintain marketing performance dashboards that provide visibility into campaign execution status, account engagement, and marketing's contribution to pipeline, ensuring leadership and Sales have reliable, timely reporting.
- HubSpot certification or hands-on HubSpot experience.
- Airline, travel technology, or enterprise B2B software-as-a-service experience.
About the company
PROS Holdings, Inc. provides AI-powered software for pricing, sales optimization, and revenue management in the B2B market. It serves airlines, manufacturers, and distributors, helping them improve profitability and customer engagement by making pricing and sales decisions smarter. The product is a cloud-based SaaS platform that uses machine learning to enable dynamic pricing, demand forecasting, price optimization, and revenue optimization. Customers license software on a subscription basis and can access ongoing consulting and support services to maximize value from the platform. Compared with competitors, PROS combines advanced AI-driven pricing and sales optimization across multiple industries in a single platform, emphasizing dynamic price execution and revenue management for business buyers. The company’s goal is to help customers sell smarter and buy smarter in the digital economy, driving efficiency and profitability through data-driven pricing and sales processes.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Houston, Texas
Founded
1985
Get referred to PROS Holdings, Inc.
See people who can refer or advise you
Simplify's Take
What believers are saying
- Thoma Bravo completed PROS acquisition on January 16, 2026, backing expansion with capital and discipline.
- PROS Travel now focuses exclusively on airline retailing, sharpening product strategy and sales execution.
- Lufthansa, SriLankan, and TAP renewals in 2026 show durable airline demand for PROS software.
What critics are saying
- April 2026 JetBlue litigation targets PROS pricing algorithms as surveillance pricing, threatening airline sales.
- The B2B business merged into Conga on February 2, 2026, eliminating PROS diversification.
- Capitol Forum's 2026 antitrust scrutiny of airline pricing tools threatens regulatory limits on PROS products.
What makes PROS Holdings, Inc. unique
- February 2026 split made PROS a pure-play airline retailing platform under Thoma Bravo.
- Lufthansa Group renewed PROS in January 2026 for dynamic pricing, forecasting, and offer optimization.
- SriLankan Airlines renewed PROS in May 2026 for real-time offer marketing across digital channels.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Remote Work Options
Growth & Insights and Company News
6 month growth
-1%1 year growth
-1%2 year growth
-1%PROS, a Houston-based provider of commercial intelligence technology, has launched PROS Kairos, an agentic airline retailing platform that combines its pricing science, airline data and AI in a single workspace. Analysts can use natural language to reach data, insights and automation without switching between applications. The workspace adapts to each user's role and permissions. An agent orchestrator coordinates specialised agents through open-source Model Context Protocol connections. PROS is adopting the Databricks Data + AI Platform as the data and AI foundation for Kairos. It lets airlines connect market, behavioural and operational data without moving to a single platform. The launch follows PROS' February 2026 decision to focus exclusively on travel retailing. It plans to extend agents to offer optimisation, dynamic pricing, shopping, group sales and offer marketing. "Standing still is no longer the cautious choice; it is the higher-risk one," said chief executive officer Sunil John.
SriLankan Airlines extends partnership with PROS to advance real-time Offer Marketing. * May 20, 2026 HOUSTON, May 20, 2026 - PROS Holdings, Inc., today announced that SriLankan Airlines has renewed its partnership through a six-year agreement effective January 1, 2026, strengthening the airline's ability to deliver real-time, demand-driven marketing offers and to advance its modern airline retailing and commercial strategy. Through the renewed agreement, SriLankan Airlines will continue to adopt PROS Offer Marketing solutions to modernize its digital shopping and booking experience, improve offer marketing performance, and expand revenue opportunities across its digital retail touchpoints. Sunil John, Chief Executive Officer, PROS, said "SriLankan Airlines continues to demonstrate leadership in digital airline retailing. This long-term renewal reflects our shared commitment to innovation, performance, and unlocking new revenue potential through real-time offer marketing." Yasantha Dissanayake, Acting Chief Executive Officer & Group CFO, SriLankan Airlines, said "Our renewed partnership with PROS supports our strategy to advance modern airline retailing while delivering relevant, responsive offers to today's travelers." As traveler expectations continue to shift toward faster, more seamless, and personalized digital shopping experiences, SriLankan Airlines is advancing its approach to delivering relevant offers across the traveler journey. By leveraging real-time, demand-driven capabilities, the airline can better respond to changing demand and engage high-intent travelers more effectively. The renewed partnership enables SriLankan Airlines to strengthen its commercial performance through real-time, demand-driven market specific dynamic display of fares. By extending these offers across owned and paid digital touchpoints, including applications, paid search, and social media campaigns, the airline can support higher conversion and improve overall digital performance while increasing revenue potential. To support these objectives, SriLankan Airlines is leveraging PROS solutions for the airline industry designed to optimize and distribute offers in real time. These include PROS airTRFX, which automatically generates landing pages with real-time fares based on demand and revenue strategy, PROS airWire for Media (Meta and Google Ads) to display real-time pricing in paid campaigns, PROS airWire for Applications to ensure consistent offers across mobile and web booking channels, and PROS FastSearch to accelerate fare discovery and improve the booking experience by showing travelers the best available fares quickly. Dimuthu Tennakoon, Head of Commercial, SriLankan Airlines, stated "Real-time offer marketing allows us to better align our commercial strategy with customer expectations across every digital touchpoint." Together, these capabilities enable SriLankan Airlines to present consistent, relevant offers throughout the traveler journey while supporting improved commercial performance and a more seamless digital experience. The six-year renewal reflects the strength of the relationship between PROS and SriLankan Airlines and establishes a foundation for continued innovation and growth in airline retailing and commercial performance. About PROS. PROS, Inc. is the leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth. Powered by AI, the PROS Platform enables commercial teams to align capacity with demand and coordinate pricing, merchandising and offer strategies to construct and market optimal offers in real time. By optimizing every customer interaction, PROS helps airlines improve revenue performance and quality, increase commercial agility, attract more customers and build lasting loyalty. Learn more at pros.com. About SriLankan Airlines. SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, is an award-winning airline with a firm reputation as a global leader in service, comfort, safety and reliability. Launched in 1979, the airline's hub is located at Bandaranaike International Airport in Colombo providing convenient connections to its global network (including codeshare partners) of 130 destinations across 63 countries around the world. Its direct route map covers major cities across the Europe, Australia, Middle East, Indian Subcontinent, South East Asia and the Far East. The Airline operates an all-Airbus fleet including a state-of-the-art A330-300 and modern A320/321neo fleet. The latest accolades won by the Airline include, PATA Gold Awards 2023- Marketing Carrier, APEX IFSA Best Inflight Food or Beverage 2024 Award- Sri Lankan Flavours,2023 APEX Passenger Choice Awards(R)-for Best Food & Beverage in Central/Southern Asia and Best Seat Comfort in Central/Southern Asia, Sheikh Mohammed Bin Rashid Al Maktoum (SMBR) Global Aviation Awards-Best Aviation Sustainability Programme (Mathaka upcycling project), World's Leading Airline to the Indian Ocean title for the sixth consecutive time and Asia's Leading Airline to the Indian Ocean title for the fifth consecutive time at World Travel Awards 2021, and PATA Gold Awards 2021-Marketing Carrier. For more information visit www.srilankan.com. Media Contact PROS Press & Media [email protected]
PROS Holdings has appointed Bhaskara Rao Guntreddy as Senior Vice President of Product to lead its airline retail transformation efforts. The move reflects the company's push to advance AI-driven commerce solutions as airlines modernise their retail strategies. Guntreddy previously served as Vice President of Product, Offer Management at Sabre Corporation and held leadership positions at Emirates and Etihad, where he worked on pricing, revenue management and digital commerce. He will oversee product strategy, portfolio direction and innovation at PROS. PROS provides offer management solutions to the airline industry, using AI to help carriers optimise pricing, merchandising and offer strategies. The company aims to help airlines maximise revenue whilst delivering improved customer experiences through dynamic, personalised offers.
PROS named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment. Smart Price Optimization and Management delivers real-time, enterprise-scale pricing under unified commercial platform to drive profitable revenue growth HOUSTON, December 16, 2025 - PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing and selling solutions, today announced it has been named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment (doc # US52034524, December 2025). PROS, Inc. believe this recognition builds on PROS strong reputation in the price management and optimization market, reinforcing its unique position as part of a unified commercial platform with advanced AI and real-time, enterprise-grade performance designed to support profitable revenue growth in an ever-changing market. "In a commercial landscape defined by tariffs, self-service and instant buyer decisions, yesterday's pricing models collapse in real time," said Greg Davoll, Vice President, Product Management, PROS. "B2B businesses need to price precisely in real-time in order to move at the speed of customer demand without sacrificing profit or trust. Our solution equips organizations with sophisticated, AI-powered, real-time pricing that adapts instantly to demand and supply shifts, turning volatility into a competitive advantage." "As pricing complexity grows across global B2B markets, organizations are seeking solutions that combine speed, intelligence and scalability," said Tiffany McCormick, Research Director, Worldwide Digital Business Models and Monetization, IDC. "PROS was recognized for its unified commercial platform and advanced AI capabilities, enabling real-time, explainable pricing decisions at enterprise scale. This approach helps businesses not only optimize revenue but also build resilience and agility in an increasingly dynamic market." The following were cited as PROS strengths by the IDC MarketScape: * PROS offers a single unified platform that encompasses pricing, rebate management, CPQ, and subscription management. This horizontally integrated approach allows customers to manage the entire commercial life cycle, from pricing strategy and execution to rebate and contract management, without needing disparate systems or complex integrations. This breadth facilitates consistent pricing execution and synchronized workflows across teams. * PROS employs neural networks and sophisticated AI models for price optimization, moving beyond traditional segmentation methods to enable transaction-specific pricing. Its platform incorporates AI not just for pricing but across all commercial workflows, including rebates and recommendations. PROS has also embedded generative AI and is advancing agentic AI workflows that autonomously optimize pricing decisions with transparency and explainability. * The PROS real-time pricing engine delivers pricing recommendations with contractually guaranteed sub-300 millisecond response times, with support from enterprise-grade SLAs ensuring 99.99% uptime. This capability is critical for high-volume use cases, such as ecommerce and global digital commerce environments that demand instantaneous, accurate pricing. PROS also supports extensive data integration and scalability requirements, processing trillions of transactions annually worldwide. To view the excerpt, visit https://pros.com/lp/idc-pricing-marketscape-leader. For more information on Smart Price Optimization and Management, visit pros.com/products/price-optimization-management-software. About IDC MarketScape. IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. About PROS. PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offers to buyers and prices to products. Businesses win more with PROS. Learn how at pros.com.
PROS Holdings, Inc. (NYSE: PRO) (“PROS”), a leading provider of AI-powered SaaS pricing and selling solutions, and Thoma Bravo, a leading software investment...