Publicis Groupe

Runs advertising and digital transformation services

Communications Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeLima, PeruNo salary listedIn-person

About the Job

Requirements

Demonstrated experience with Meta Ads, Google Ads, and LinkedIn Ads.
Advanced Excel skills for data analysis, reports, dashboards, and investment tracking.
Experience using editing and design tools such as Adobe Premiere, CapCut, and Illustrator.
Solid knowledge of digital performance tracking, measurement, and analysis.
At least 3 years of experience in digital marketing, external communications, social media, or digital campaign management.
Strong experience in paid media, with a performance focus.
Strong writing and editing skills and attention to detail.
Ability to work collaboratively with multidisciplinary and global teams.
Oral and written English proficiency at B2 level or higher.

Responsibilities

Plan, execute, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, and LinkedIn Ads.
Manage external communications initiatives through organic and paid digital channels.
Define advanced segmentation strategies, custom audiences, lookalike audiences, and remarketing.
Design and implement A/B tests on creative assets, copy, formats, and audiences to maximize results.
Analyze campaign performance using KPIs such as CPC, CPA, ROAS, CTR, conversions, and reach, and turn data into actionable insights.
Prepare detailed performance reports with analysis, learnings, and clear recommendations.
Coordinate with content, creative, design, analytics, and marketing teams within a global organization.
Record, produce, and adapt video and graphic content for paid campaigns and organic channels.
Ensure consistency in messaging, tone, and brand guidelines across all external communications.
Manage media budgets and closely track spend and performance.
Stay current with trends, tools, and best practices in paid media and digital communications.

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

El Communications Specialist – External Communica,ons & Paid Media será responsable de liderar la ejecución de estrategias de comunicación externa, con foco en canales orgánicos y medios pagados,asegurando consistencia de marca, alto rendimiento publicitario y optimización continua basada en datos.
Este rol tiene un foco específico en Paid Media, siendo responsable de maximizar el rendimiento de campañas digitales mediante una gestión estratégica, analítica y orientada a performance, apoyando los
objetivos de posicionamiento, visibilidad y crecimiento de la organización.

Responsibilities

Planear, ejecutar y optimizar campañas de paid media en plataformas como Meta Ads, Google Ads y LinkedIn Ads.
• Gestionar iniciativas de comunicaciones externas a través de canales digitales orgánicos y pagos.
• Definir estrategias de segmentación avanzada, audiencias personalizadas, lookalikes y
remarketing.
• Diseñar e implementar pruebas A/B sobre crea,vidades, copies, formatos y audiencias para maximizar resultados.
• Analizar el desempeño de campañas utilizando KPIs como CPC, CPA, ROAS, CTR, conversiones y alcance, transformando datos en insights accionables.
• Elaborar reportes de performance detallados, con análisis, aprendizajes y recomendaciones claras.
• Coordinar con equipos de contenido, creatividad, diseño, analítica y marketing dentro de una organización global.
• Grabar, producir y adaptar contenido (video y piezas gráficas) para campañas de pauta y canales orgánicos.
• Asegurar consistencia del mensaje, tono y lineamientos de marca en todas las comunicaciones externas.
• Gestionar presupuestos de medios y realizar seguimiento detallado del gasto y rendimiento.
• Mantenerse actualizado sobre tendencias, herramientas y mejores prácticas en paid media y comunicación digital.

Qualifications

Conocimientos Técnicos:
• Experiencia comprobable en Meta Ads, Google Ads y LinkedIn Ads.
• Excel avanzado (análisis de datos, reportes, dashboards, control de inversión).
• Manejo de herramientas de edición y diseño como Adobe Premiere, CapCut e Illustrator.
• Conocimientos sólidos en tracking, medición y análisis de performance digital.
Requisitos:
• 3+ años de experiencia en marketing digital, comunicaciones externas, social media o gestión de campañas digitales.
• Experiencia sólida en medios pagados, con enfoque en performance

• Excelentes habilidades de redacción, edición y atención al detalle.
• Perfil altamente organizado, proactivo y adaptable en entornos dinámicos y de ritmo acelerado.
• Capacidad para trabajar de forma colaborativa con equipos multidisciplinarios y globales.
• Dominio oral y escrito de inglés (nivel B2 o superior)

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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