LBC Mortgage

Arranges mortgages and offers private property financing

PPC Specialist

Performance & Paid MarketingPosted on Nov 12

Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry.
Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products.
Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies.
Experience generating mortgage leads through paid advertising.
Strong analytical skills and the ability to optimize campaigns based on performance data.
Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
Understanding of advertising compliance requirements within the mortgage and financial services industry.
Ability to work independently and take ownership of campaigns.
Strong problem-solving skills.

Responsibilities

Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.
Create and implement paid advertising strategies to generate high-quality mortgage leads.
Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry.
Manage advertising budgets and optimize campaigns to improve cost per lead, cost per acquisition, conversion rates, and overall return on investment.
Create and optimize ad copy, landing pages, and campaign structures.
Monitor campaign performance and identify opportunities for improvement.
Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools.
Conduct A/B testing to improve campaign effectiveness.
Analyze lead quality and collaborate with the sales team to improve lead generation results.
Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies.
Prepare regular performance reports and provide actionable recommendations.
Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices.

PPC Specialist

LBC Mortgage · Georgia (Remote) · — · Posted 2026-11-12

Workplace: remote

Description

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.

We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.

Important: Previous experience in the mortgage industry is required.

Responsibilities

Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms
Create and implement paid advertising strategies to generate high-quality mortgage leads
Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry
Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI
Create and optimize ad copy, landing pages, and campaign structures
Monitor campaign performance and identify opportunities for improvement
Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools
Conduct A/B testing to improve campaign effectiveness
Analyze lead quality and collaborate with the sales team to improve lead generation results
Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies
Prepare regular performance reports and provide actionable recommendations
Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

Requirements

Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry
Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products
Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies
Experience generating mortgage leads through paid advertising
Strong analytical skills and the ability to optimize campaigns based on performance data
Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
Understanding of advertising compliance requirements within the mortgage and financial services industry
Ability to work independently, take ownership of campaigns, and bring forward new ideas
Strong communication and problem-solving skills

What We Offer

Opportunity to work with a growing U.S. mortgage lending company
A dynamic and collaborative marketing environment
The opportunity to take ownership of paid advertising strategies and contribute directly to company growth
Competitive compensation based on experience
Remote work flexibility

Apply

Apply at LBC Mortgage

About the Company

LBC Mortgage

Arranges mortgages and offers private property financing

LBC Mortgage arranges purchase and refinance financing for home buyers, property owners and real estate investors. Operating as LBC Solutions, the company compares mortgage options through a network of lending partners and helps applicants prepare documents and move through closing. It works with conventional and government-backed mortgages as well as alternative-income and investment-property programs for borrowers whose needs fall outside standard bank products. The business also offers private property financing through a fund it manages, alongside its brokerage services. LBC Mortgage is headquartered in Los Angeles, California, and serves borrowers across multiple states.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: North Hollywood, CA
Founded: Not listed

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