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TikTok

Short-form video platform with ads

Account Manager Team Lead - TikTok Shop, GBS

Account ManagementPosted on Nov 13
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or equivalent professional experience.
  • At least 5 years of experience in Client Solutions, Account Management, Advertising Sales, Digital Advertising, Performance Marketing, E-commerce, Retail Media, or a related commercial function.
  • At least 2 years of experience leading, coaching, or mentoring client solutions, account management, customer success, or advertising teams.
  • Demonstrated experience managing advertiser portfolios, media plans, account strategies, revenue forecasting, CRM platforms, and campaign performance optimization.
  • A proven track record of consistently exceeding advertising revenue, retention, product adoption, campaign performance, or client growth targets.
  • A strong understanding of digital advertising, performance marketing, media planning, measurement, optimization, e-commerce, or commerce media.
  • Professional proficiency in English and Portuguese, for frequent communication with local advertisers, merchants, agencies, regional teams, global stakeholders, and cross-functional partners.

Responsibilities

  • Lead, coach, and develop a high-performing team of Account Managers focused on TikTok Shop Ads growth, advertiser success, and campaign performance.
  • Drive the team to consistently achieve and exceed advertising revenue, retention, product adoption, campaign performance, and account growth targets.
  • Oversee account planning, media planning, business reviews, forecasting, and advertiser performance management across key merchant, brand, and agency accounts.
  • Coach the team across the full advertiser lifecycle, including onboarding, campaign activation, media strategy, optimization, measurement, product education, renewal, and growth expansion.
  • Develop and execute scalable account growth strategies to increase TikTok Shop Ads investment, improve campaign outcomes, and expand commerce media adoption.
  • Partner with Business Development teams to ensure smooth advertiser handover, effective onboarding, and strong early-stage campaign activation.
  • Support strategic advertiser engagements, executive business reviews, performance discussions, and complex commercial conversations when needed.
  • Work closely with Product, Marketing, Operations, Measurement, and Seller Education teams to identify advertiser needs, solve campaign challenges, and improve the advertising experience.
  • Leverage campaign performance data, advertiser insights, seller health metrics, category trends, and revenue signals to guide team priorities and business decisions.
  • Build repeatable optimization playbooks, performance diagnostics, account management mechanisms, and best practices to scale advertiser success.
  • Act as the voice of advertisers by consolidating market feedback, product pain points, measurement needs, and growth opportunities for internal stakeholders.

Desired Qualifications

  • Previous experience leading Client Solutions, Account Management, Customer Success, Advertising Sales, Seller Growth, Agency Solutions, or Commercial Strategy teams within technology, digital advertising, e-commerce, retail media, or marketplace industries.
  • Experience managing executive-level advertiser, brand, merchant, or agency relationships, including business reviews and complex performance discussions.
  • Strong analytical skills with the ability to leverage campaign data, sales data, advertiser insights, market trends, and revenue metrics to drive decision-making.
  • Experience driving adoption of performance advertising products, commerce media solutions, marketplace ads, retail media, or full-funnel digital marketing solutions.
  • Deep understanding of the Brazilian digital advertising, e-commerce, retail media, and social commerce landscape.
  • Ability to influence and collaborate effectively across Sales, Product, Marketing, Operations, Measurement, and regional/global teams.
  • Ability to thrive in a fast-paced, ambiguous, and constantly evolving environment while driving operational excellence and continuous improvement.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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