Full-Time

Director – Product

Fanatics Collectibles

Fanatics

Fanatics

10,001+ employees

China-based licensed sports merchandise retailer

No salary listed

London, UK + 1 more

More locations: Milton Keynes, UK

In Person

Category
Product (1)
Requirements
  • 8–10+ years of product management experience, preferably in consumer products, licensing, entertainment, or sports.
  • Proven experience leading product teams and managing senior stakeholders across global organizations.
  • Bachelor’s degree in business, marketing, or related field; MBA a plus.
Responsibilities
  • Define and own the multi-year product vision, roadmap, and release strategy for the entire F1 collectibles portfolio.
  • Lead, mentor, and develop a team of product managers—raising the bar on product thinking, execution, creativity, and cross-functional partnership.
  • Establish a culture of innovation and experimentation, pushing boundaries in materials, technology, formats, and fan experiences.
  • Drive organizational alignment around product priorities through clear communication, compelling storytelling, and data-driven decision making.
  • Identify emerging product, technology, and fan engagement trends to shape the next generation of F1 collectibles.
  • Explore new categories and platforms (digital, experiential, premium, global exclusives) that elevate the F1 fan journey.
  • Champion the integration of F1 storytelling—drivers, teams, races, history—into product narratives and experiences.
  • Leverage Fanatics’ broader ecosystem to build cross-category product innovation (apparel, hardgoods, events, etc.).
  • Oversee all phases of product development, ensuring products are delivered on time, within budget, and to the highest quality standards.
  • Partner with manufacturing, design, operations, and supply chain to ensure feasibility, accuracy, and consistency throughout development.
  • Guide autograph, relic, and memorabilia strategy—optimizing value, authenticity, and product differentiation.
  • Ensure brand guidelines, safety standards, and global compliance requirements are rigorously met.
  • Lead quarterly business reviews and executive presentations showcasing roadmap progress, category performance, and future opportunities.
  • Partner with sales, marketing, and e-commerce to maximize revenue, expand distribution, and create compelling product stories.
  • Analyze consumer insights, market data, and retailer feedback to inform product decisions and drive continuous improvement.
  • Track KPIs, forecast demand, and manage product P&L to maximize profitability and long-term sustainable growth.
Desired Qualifications
  • Deep understanding of licensing models, consumer products economics, and global collectible trends.
  • Strong familiarity with Formula 1—its fan culture, teams, drivers, season rhythm, and commercial ecosystem.
  • Executive presence with exceptional presentation skills; able to communicate complex ideas simply and persuasively.
  • Ability to think strategically while executing flawlessly in a fast-paced, dynamic environment.
  • High creativity paired with strong operational discipline and attention to detail.
  • Passion for the Formula 1 world and global motorsports.

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$5.2B

Headquarters

Huangpu, China

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • China's underserved licensed sports merchandise market offers significant TAM expansion opportunity.
  • Fanatics Betting & Gaming and Markets verticals create recurring revenue and customer lifetime value.
  • 300+ global sports organization partnerships provide exclusive content and merchandise sourcing advantages.

What critics are saying

  • Alibaba's Taobao/Tmall control 70% China sports e-commerce with exclusive NFL/NBA deals.
  • Topsports private-label soccer jerseys undercut Fanatics' premium pricing via local manufacturing.
  • US-China tariffs escalate to 50% on apparel, crippling cross-border component flows.

What makes Fanatics unique

  • Vertically-integrated v-commerce platform combines real-time manufacturing, data analytics, and supply chain control.
  • Hillhouse Capital partnership provides access to Topsports, JD.com ecosystem, and China retail expertise.
  • Multi-vertical ecosystem integrates merchandise, betting/gaming, studios content, and prediction markets for fan engagement.

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Benefits

Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.

Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.

Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.

Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.

Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.

Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.

Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.

Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.

Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.

Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.

Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.

Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.

Fanatics Family First - Afterall we are #OneFanatics. Put your family first with our paid maternity and paternity leave program, or take advantage of our infertility treatment reimbursement program to get the support you need while you try to grow your family.

IDEA - We invite you to join one of our Employee Resource groups, or celebrate and honor what’s most important to you through our IDEA (Inclusion, Diversity, Equality & Advocacy) floating holiday. We recognize diversity helps foster innovation, and people perform better when they can be themselves. Gender Affirmation Treatment reimbursement is available to employees.

Company News

CNBC
Sep 30th, 2025
Scorability raises $40M to transform recruiting

Scorability, a sports tech platform, raised $40 million in funding led by Bluestone Equity Partners, with participation from Fanatics and others. The startup, founded in 2023 by Brian Cruver, aims to modernize college sports recruiting. It has 1.2 million athletes and 3,000 college sports program users. Scorability is free for athletes, while colleges pay $10k-$40k annually. The platform simplifies recruitment by providing comprehensive data and AI-driven tools for coaches.

Instagram
Aug 25th, 2025
Black Sports Business Symposium on Instagram: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia"

417 likes, 21 comments - blacksportsbiz on May 30, 2024: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia".

Wall Street Journal
Dec 8th, 2024
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings

Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.

Sports Yahoo
Sep 12th, 2024
Fanatics Launching Events Division With Investment From IMG

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]

Fanatics, Inc.
Sep 12th, 2024
History — Fanatics Inc

What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin